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Marketing Information

Two of the Biggest Hurdles


As I was preparing for a presentation recently, I was trying to figure out why small businesses have trouble marketing themselves consistently. If we know we need to be marketing, why don?t we just do it? Is it for a lack of planning or that we?re just not sure what to do or where to start?

Eight Steps To A Great Marketing Plan


Step 1: Where Am I Now?

Importance of Endorsements And How To Use Them


Customer endorsements are an inexpensive and easy sales tool, particularly for someone just starting out.

Budgeting for a Postcard Mailing


If you've never done a postcard mailing, you're probably wondering, "What should I budget for?" Here are three items to account for:

After Your Postcard Mailing: Follow Up with Finesse


I've heard a lot of people lament the fact that they just sent out a big postcard mailing, and, alas, no one called.

After The Mailing Is Done, What Happens Next?


If you're doing any sort of marketing effort, whether it's getting news coverage or sending a postcard, you must be prepared for what happens next. If you're sending postcards promoting your business, and you have people working for you, tell them that you sent the card. There's nothing worse than having your customers, postcards in hand, coming into your business and being greeted by an employee who says "Huh? What special promotion?" Fortunately, there's any easy way to solve this problem. Here's an idea from one of my postcard marketing workshop participants: Whenever she has a mustn't-be-ignored announcement for her coffee house staff, she puts it in their pay envelopes. So, in a nutshell, chance favors the prepared marketer.

Marketing Gurus : Do You Need One?


Its become fashionable to bash marketing "gurus" nowadays.

Get FREE Web Tips From Your Competition


I knew this one would get your attention. How can you, the savvy business entrepreneur, get FREE ANYTHING from your competition? The answer is simple: Google!Yes, there are many things that Google can solve. As listed above, they are providing their users with endless utilities to help you in your web search. So how can they help you with your site? Watch this: Go to Google (http://www.google.com) and type in the following, exactly as shown, using your business URL in place of the examplelink:www.yourwebsite.comThe results show you a listing of all sites that link to your site. While chances are your competition will not be listed, you can get an overview of the 'type' of websites that link to you. If there are a bunch of similar sites, that can help you with your marketing and target advertising in the future.Now here's where the fun begins. Now that you know who links to you, check out the competition. Put in those guys down the street who provide the same service you do.link:www.theirwebsite.comWho's linking to them? Are there some big names listed that you WISH were linking to you? You may find out that getting your name on that list is easier than you thought. Sometimes a simple email to the webmaster will get you added to the list. The more quality businesses that link to you, the higher your search engine results climb.Are there businesses that link to your competition that you didn't know exist? Maybe you can get a cheaper rate on parts, or better service from a vendor on that list. The possibilities are there, investigate!Want another idea? Go to your competition's website. Are they offering a service ONLINE that you only wish you could? Are they offering a custom login or other special feature that you don't have? Maybe you should consider offering those items to your customers.   Give your customers something that keeps them coming back. Whether it?s an online newsletter, a simple coupon, or other feature, get it online. Have fun learning from your competition, and good luck on increasing that bottom line!  

Put Your Marketing To The So What? Test


Want to get Better at your Marketing today?

Take the Logo Litmus Test


Here is your C.I.T.T. (pronounced "kit")[Color ?  Illustrate? Type ?  Test]COLOR. Color plays a major role in influencing particular moods and feelings about your company. Don?t believe me? Look at Dove? soap. You?ll find the shampoo bottles are white. White conveys purity, simplicity and a sense of cleanliness. It's strategic and makes sense doesn?t it?! Have you noticed that you can associate an industry by its color? Blue is a popular color for technology companies and bottled water companies, for instance. How about identifying a certain mood by color? Quick, what mood do you think the color red evokes? Could be romance or anger or urgency...

You Must Get Going If You Want To Get Growing


For many of service-based businesses out there, it's not that you don't know you should be marketing or don't want to get better at it. It's just that you don't.

Are We There Yet?


Small business marketing is not like taking a family vacation.

Target Your Share of the 50-Plus Market


Every 7 seconds someone in America turns 50. Are you doing your personal as well as professional best to make them your loyal customers, build trust, and receive referrals from satisfied customers? Here are some ways to increase your success and sales with this very diverse group.

The Illusion of Print Mail Services


If ever there was a lazy way to easy profits in mail order it hasto be the concept of letting someone else do all the work foryou.

The Dare-To-Be-Different In Marketing Checklist


There is a big payoff in being different. When you accept "what is" you place yourself in the category of "sameness," and people don't buy sameness. Why should they? They can do sameness themselves. If your prospects aren't seeing the value you offer, you may be coming across as the same and not daring to be different.

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