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Marketing Information
So You Want To Cut The Crap And Get Into The Money?
So, you´ve been around for a while, and maybe even made a few bucks, but you still need something... well here are four magic tips:
Will Googles Gmail spell trouble for Email Marketing.
We wait with baited breath for the anticipated launch of Google's Gmail - a fre*e email account, capable of storing50,000 short, text only messages. That was not a misprint.Your inbox would be a full gigabyte (1000mb's) of emails.
How to Get the Right Clients and Avoid the Wrong Ones
If you are like most service professionals and small business owners one of your primary concerns is generating as many leads as possible. And that may be your biggest mistake, resulting in wasting time on unqualified prospects and working with too many clients you wish you didn't have to.
If You Do No Other Preparation
Far too often we see small businesses rush into doing things without planning and preparing. Unfortunately, marketing is a great case in point. Many small businesses set up shop and then hurry to get a brochure made up, develop a web site, and get out and start networking without much planning or preparation. And then they wonder why their results are so poor.
Do You Get Attention With Your 30-Second Introduction?
I went to a networking event the other day where the meeting leader said, ?We?re going to skip doing the 30-second introductions today because mine?s so bad and it doesn?t work that it nauseates me.? I thought to myself, WOW! I?d skip the next networking meeting until I?d worked out a new introduction.
Want To Be A Stronger Marketer? Work Your Marketing Muscles!
You want to be more flexible? You have to stretch your muscles. Want to be physically stronger? You have to find a way to workout and build your muscles. Want to be a stronger marketer? You?ve got to work your marketing muscles.
Notable News - Its Not About You!
You enjoy what you do. In fact, you love your product and want to tell everyone about it. Well, I hate to tell you this, but no one cares! Think about the last major purchase you made?maybe a car ?did you buy it because you met a car salesman who told you how much he loved his work or did you buy it because you would spend less on fuel and maintenance and be able to spend more on eating out, make up or your favourite hobbies. Maybe it's as simple as wanting to feel and look successful. Rather than participate in the herd mentality you see and hear in advertising everyday, do something different. Speak to the motivation of your prospective customers. Connect with them. A review of the five levels of Maslow's Hierarchy of Needs is a good place to start. 1. The base of the pyramid is made up of those who are just coping with life and want basic physiological needs fulfillment: food, shelter, and clothing. 2. One level up are those who have a need to feel safe and secure. Stability, security of home and family and consistency in life are markers of this level. None of the higher needs can be addressed before these needs are met. Fears and anxieties develop here. 3. Love and belonging are next. Humans have a need to relate through groups, work, family....... This is the time that all those relationship books are purchased. 4. Esteem is not only self esteem from knowing what we know and being able to do what we do, it's also the attention and recognition of others. This is where we buy a fancy car or a mansion on the hill. 5. The need to grow and self-actualize. This is to enable the maximizing of potential, knowledge, peace, self-fulfillment, and connection with God. Only approximately 2% of the world's population has achieved this level of comfort and acceptance of self.
The Real Path To Big Bucks On The Internet!
"Instead Of Wasting Time Trying To Hit The Lottery Of Internet Riches, Focus On Building Your Business One Sweet Income Stream At A Time!"
How Prince Connects With His Target Market!
While Internet legend (and young pup) Frank Kern would have you believe that I'm so old I should be confined to a wheelchair, I'm still on the good side of 100! And I can stil enjoy a good concert from time to time.
Twelve Places to Buy a Mailing List
©2004 Jeffrey Dobkin
Roping In Loyal Customers While Making An Extra Profit!
You've probably bought a book or two at one of the major chain bookstores. When you're checking out, you get asked if you have the "discount card."
Marketing Through Associations
©2004 Jeffrey Dobkin
Top Five 2004 Required Marketing Tips Needed to Succeed
When marketing your practice, as well as designing yourbrochure, web site, business card, flier, advertisement, orother marketing effort, we recommend investing the time andeffort needed to effectively address all these tips. Notone of them can be omitted.
Give me a Referral any Day - the Power of Networking
I nearly panicked recently! Well, maybe a slight exaggeration but here was a situation I had not been in for some time. The freezer had broken down and the dilemma I faced was ? a speedy solution was necessary BUT I did not know anybody who repairs freezers. For the first time in some years I nearly reached for the Yellow Pages ? a pristine copy that never sees the light of day ? but sense prevailed and I consulted my wife. She rang her friend who works in a local hospital. They have an internal communication system for the employees to ask questions or post messages and within 30 minutes we had the choice of three prospective service engineers and one name had been suggested by three separate people. The choice was simple and ? yes Mr Freezerman turned up and was superb!
Quick Postcard Design Tips
I've seen many a marketing postcard that just has too much information on it. Too many words set in tiny type is an all too common problem.
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