Bookmark and Share

Marketing Information

Whats In a Business Card?


Over the years as I have attended trade shows, networking meetings, chamber events and more; I have noticed a few things about the successful and the not so successful. First of all, do you have a business card?If you belong to a large corporation, you were probably issued business cards as a matter of course, almost as if it was a company perk. If you are in a small or home-based business, chances are you, personally, made the effort to get business cards, which entailed design, print and distribution. So if you went to all of the trouble of acquiring them, you should use them to your advantage. Here are a few tried and true rules for marketing with your card.1. Never leave home without the cards. I have stopped for coffee already and had someone ask me for a card because they saw my car sign as I pulled into the local coffee shop lot. If you want people to discredit you as a businessperson, all you have to do is say "Oh sorry I forgot my cards today." I have even been to trade shows and fellow exhibitors were walking around without cards. You have not only lost an immediate opportunity to market your business, but you look like an amateur who doesn't deserve the business.2. Is the information correct? The reality is that sometimes we change our contact information. If you know that there will be changes in the near future, then limit the number of cards you have printed. Do not, scribble out and hand write information on your card. Back to "Can anyone say amateur?" I said that to someone once and his reply was, "yes but business cards are expensive." That says two things to me: 1) he didn't shop around for a good price and 2) AMATEUR! The idea is to attract business not scare it away.3. Does the card say what you want it to say? What message are you trying to get across? When designing a business card, think about the placement of information on the card. Is the key information in a prominent place on the card? Does the design work with the rest of your company image? Your business card should be an extension of your company just like your logo, stationery, checks, signage, website and more. They should all get across the same message and design.4. Can prospective clients contact you easily with the information provided on your card? This is a big one!Is your website up to date?Do you check your email at least once a day? (and respond!)Is your email address professional (not mycompany@genericfreeemail.com)Is your voice mail message clear, concise and professional?In this day of technology everyone assumes you must have email and a website for your business to be successful. This is not necessarily true. If you do not conduct business via email or internet then do not put that information on your card. No matter what you use, the key is to be accessible.5. Are you marketing with your business card? Keeping them in your pocket is a waste of time and money. Be clear about who your target client is. When you see an opportunity slip in your business card. Do not be rude and pushy, but confident that the person could benefit from your services.If you are not sure that your business card is getting you where you want, market test it. Give it to some friends and colleagues and ask them for their opinions. If your friends are not going to be honest with you, then try "strangers." At the next event you attend ask some people what they think of your design.

Wealth Knowledge & Power ? Lost Secrets From Ancient Masters


Behold! He with the light cometh!

Networking Magic


YES-- it is true that Networking is an art that must be mastered. However, for those of you that are new to the networking game and the art of mastering it, please READ ON. While you do not want to be in a position at social function of hanging with the same person all night, if you really want to make your network work for you, there are some surefire tactics that you must employ. Networking is much more than simply handing out your business/calling card and moving to the next ?target? in the room. I am always so surprised by the number of people that exchange business cards and do not take advantage of the possibility of creating an instant marketing campaign.

A Seven Letter Word That Helped a 3 Month Marketing Newbie to Online Success


Who would have thought that a three month newbie and marketing dummy with no list, no product, no contacts, can actually make money online? Me neither.

The Six-Step Process That Grows Your Business


1. Examine your clientele and define your idealclient. Of all the customers you?ve served in the lastcouple of years, who are the ones you most enjoyedworking with and found most profitable? Create aprofile of the client characteristics that, for you,define heaven on earth. These characteristics mightinclude income, age, lifestyle, attitudes, motivation,profession, geography, etc. Before going on to step 2,make sure that you?ve crystallized a single type ofclient. If you have more than one type, choose one tostart with and simply repeat this process later withthe other(s).

Online Mentorship Programs: Cash in on Your Expertise


Whether you're a former retail store owner known for yourcreativity, a championship bridge player, or apsychotherapist with a long current waiting list foropenings, if you possess expertise that makes colleaguesand aficionados want your pearls of wisdom, you can createa new income stream with an online mentorship program.

Writing Sales Letters That Sell


The most important part of any marketing you do is direct marketing. This includes letters, postcards, brochures, newspaper or magazine coupons, telemarketing, TV or radio direct response commercials, e-mails, and the copy on your web site.

Web Site Marketing Strategy: 8 Ways To Increase The Perceived Value Of Your Freebies


It is a well known web site marketing strategy: To attractnew customers and traffic, give out something for free:e-zine, ebooks, software, services etc.

Attracting Clients With Incremental Marketing


Do you ask prospective clients to go too far?

B2B Marketing - Why it Should be Subtle


Subtle adj. Showing or making, or capable of showing or making, fine distinctions of meaning.

Marketing Strategies: What Choices Do You Have?


Most business people want to see improvements in sales and profits. But how do you get there? What choices do you have?

The Easiest Marketing Plan Youll Ever Find


When it comes to marketing there?s simply too many choices. I often find clients are totally perplexed about which marketing tools they should use and how to use them.

Getting New Clients - When Only a Few is More Than Enough


Many of the business owners I speak with are looking for a relatively small number of new clients. It isn't that they're not ambitious, it's just the size of their businesses doesn't warrant a larger objective. Typically they own service-based businesses with an annual turnover counted in the millions of dollars, not hundreds of millions.

Attract More Clients by Raising Your Profile


One of the most common issues I'm asked about is how to raise the profile of a business to attract more clients.

Marketing is More Important Than Expertise


Being a master of your craft, skill, or talent doesn't ensure the success of your business. You can be the greatest at what you do, and if nobody knows about you, you're quickly out of business. Yes, it's important that you deliver a quality service. But it's even more important that you consistently and appropriately promote your business.

More Articles from Marketing Information:
1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 | 82 | 83 | 84 | 85 | 86 | 87 | 88 | 89


© Athifea Distribution LLC - 2013