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Marketing Information

Trapped in Your Comfort Zone? Break Out and Send Your Marketing Skyrocketing


A marketer whose advice I generally respect recently published an article about how to find your comfort zone and stick to it in your business in order to create a more harmonious work environment.

Marketing Secrets #101- Your Most Important Sale


Which sale is the most important one you will ever get from a client?

Guerrilla Marketing in Action


Guerrilla Marketing is using time, energy and imagination to market a product, business or person without spending massive amounts of hard earned profit dollars. It also has been defined as non-traditional marketing, something unusual, unexpected and designed to be noticed. Of course all marketing is designed to be notice. Its just that some isn?t, believe it or not.

Marketing Flat? Is It Your Plan or Your Vision?


60+ hour workweeks, cash flows that constantly keep you up at night, stress and more stress again. Payroll due in two days (where the heck is that going to come from?) Does this sound like your business? Is your business a job with the most fickle, disloyal boss of all..... the customer? I know, I?ve been there. I?ve watched first hand as the cash flow I desperately needed walked out the door with no intention of returning, ever again.

8 Instant Ways to Create Consistently Successful Marketing Campaigns


It's almost a given that when I speak to a new client, she tells me how much she's always hated marketing herself. "I'm no good at it" and "No matter what I try, it doesn't work" are common complaints.

Successful Marketing Through Seminars


One of the best ways for potential clients to find out about you and your company is through public speaking. Free seminars attract potential clients. It is a chance for them to get information straight from you. You are the best marketing tool for your business. Speaking to groups is nothing more than a large conversation. It is powerful and efficient marketing.

Overcoming Resistances To Marketing a Practice-Part 2


In Part 1 of this article, "Resistances to Marketing a Practice" the seven most common resistances helping and healing professionals (counsellors, therapists, naturopaths, homeopathetic doctors, massage therapists, body workers, etc.) have to marketing a practice were identified. This article identifies 10 strategies for overcoming these fears and resistances so that you will have a successful private practice.

Advertising Your Private Practice: Beware of the Problems-Part 1


One of the biggest mistakes coaches, counselors and other healing professionals make is to assume that they must advertise their private practice in order to get clients. These professionals often tell me they have spent a lot of money on advertising with minimal, if any, results. Many become discouraged with advertising, and some even give up on the idea of having a private practice assuming they have no other options for marketing their practice.

Advertising Your Private Practice: 6 Tips for Maximizing Your Results-Part 2


As discussed in part 1 of this article, "Your Private Practice: Beware of the Problems," I usually don?t recommend advertising as a main method of marketing a practice for new coaches, counselors and healing professionals. There are often more cost-effective ways to get the word out and attract clients.

The Name Game


Pop quiz! If you have to say goodbye to your hard earned money to purchase something you?ve always wanted, who would you rather trust: an unknown provider or one who has an established name in the industry?

Trigger Button Marketing


Sometimes, experiencing bleak sales is a matter of failing to find your prospective customers? trigger buttons.

Buzz Word


Offline, it?s called word-of-mouth advertising. Online, it?s known as viral marketing. Semantics aside, one fact is perfectly clear: make your customers happy and they?ll do the advertising for you.

Arts Marketing : Suggestions for Students and Beginners


Many artists create art but when it comes to marketing and selling their work, well, that is another story. It may seem daunting at first but artists can do marketing easily if they just think logically and commit time to the effort.

Mortgage Broker Marketing - Sell Problems, Not Solutions


Are your marketing messages to Realtors® guilty of these promises?

Loan Officer Websites: Your Marketing Hub to Magnetize Realtors


Too many loan officer websites look like congested intersections, information running every which way. Fancy gadgets, like calculators, online application submission forms and loan programs filled with jargon that customers don?t understand.

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