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4 Sales Strategies with Your Trade Show Exhibition Booth


Trade show booths can act as an excellent source for generating sales enquiries in the short run. Companies are able to demonstrate their products or services and get instant enquiries at the booth which on timely follow up can result in sales. Some of the tips on how to maximize the benefits of a trade show booth as a sales tool are mentioned below:

Trade Show Events ? Do?s and Don?ts


You can love it or you can hate it but there is no escaping trade shows in a business environment. If you happen to be in the Sales and Marketing division in an industry where trade shows are a part of the marketing plan, it is more than likely than not that you will be involved in them sooner or later.

Trade Show Display Booth ? A Marvelous Contact System


Trade show booths are one of the best direct contact systems with end consumers. The face to face meeting opportunity with customers can provide some excellent results?provided you have a good communication strategy in place. Keep in mind that there are at least a hundred other advertisers at the same trade show vying for the attention of the consumer, you have a small window to make an impression on the persons mind. Here are some tried and tested strategies to implement to maximize your on-the-floor communication:

Business Promotional Items ? How to Stimulate Word of Mouth Advertising


If the promotional items you give out end up in the attic or shoved in the back of a desk drawer, they are probably not doing what they are supposed to be doing. However, if items you passed out to clients and customers are being seen again and again, chances are, word-of-mouth advertising is stimulating your business.

Unique Gift Items ? 3 Creative Ideas


With promotional items there are standards: t-shirts, mugs, note cubes, calendars, magnets and keychains. Then, there is the really creative. Sometimes with a specific campaign, you may want to go above and beyond and really start a buzz about your company.

Discount Promotional Items ? How to Save Money


It takes money to make money is an adage we hear everyday in the business world. So, when it comes to getting promotional items, you?ve got to budget for it. Or do you?

Promotional Marketing Products ? Selecting the Perfect Item


People are known to shop on impulse- buying an item just because it is on sale, or purchasing something because it looks great in the store. When shopping for promotional items, you really can?t succumb to impulses. Instead, you must carefully decide on an item that will help meet your objectives.

Trade Show Promotional Products ? Boosting Booth Traffic


I was about seven or eight years old when I learned the value of promotional items at trade shows. I just didn?t know it yet. I was at a home show with my parents. As we walked through the hall it was held in, I noticed people walking around with yardsticks. I really had no need for a yardstick, but seeing them made me want one. So, to make me happy, my parents kept an eye out for the booth passing out the yardsticks. I got my yardstick, and my dad got a deck from the contractor who was passing them out. I use that example to paint a picture that promotional items can and do work at trade shows- although the target audience usually isn?t a third-grader with a $10/week allowance!

Keeping Marketing Simple / Ten Simple Steps


1. Business Cards

Are You Guilty Of Interruption Marketing?


You muted the commercials on the TV last night because you were fed up with interruption marketing. Ditto if you went through your mail to find most of it is junk. Ditto again, if a stranger phoned you (usually at dinner time) asking you to answer a survey, or give to yet another worthy cause.

The Key to Success


Good business is about communication... not just what you say but...

Create A Business Card That Sells and is Effective


Why does your business need a business card?

7 Tips to Grab New Clients


As a business professional, you probably realize the value of writing articles for print publications to telegraph your expertise. Have you considered that writing articles for online publications can build even more buzz for your business?

The YOU Factor


I don?t mean you, I mean the YOU that is your client.

Niche Marketing: The Affiliate Angle


If you're just dipping your toes into the waters of Niche Marketing for the first time then Affiliate marketing is the ultimate low risk choice to get you started.

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