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Marketing Information
Direct Mail Personalization
A colleague who does work for a nonprofit organization contacted me asking if I could do research on the success rate of personalized direct mail letters (Dear Joe) versus generically addressed letters (Dear Friend). Surprisingly, I didn't find as many statistics as expected, but I found information stating that personalized letters outperform generic letters.
7 Great Ways to Market Yourself and Your Business to Help Increase Sales
Do you own a business and need ideas on how to market your products or services to your customers? Well, the one thing that every business owner needs to know is that in order to survive, you need customers willing to spend their hard earned money for your products or services. The only way to drive customers to your business is to market yourself and your business in a way that customers believe in you and willing to spend money. There are defiantly many ideas about marketing, but I have listed 7 great ways to help you get started. These are all intended to help drive up sales and therefore help make your business successful.
Free and Easy School Fundraisers | Elementary and High School Fund Raising Ideas
Parents are always looking for free and easy ways to improve their child's education. School funding plays a big part in the education that your child receives, especially if you are in a smaller school such as a church school or private, independently owned school. There are several school fundraising and fund raiser programs that a parent can participate in that will help with the goal of raising funding for their school. The following paragraphs describe some of the most easy, effortless and popular school fundraising ideas in which parents can participate:1. Campbell's Labels for Education -- The Campbell's Labels for Education fundraising campaign has been around for many years and provides large amounts of funding to schools throughout the country each year. The process is simple -- simply peel off the labels of your Campbell's soups and turn them into your school. Your school will then send them in to Campbell's to redeem them for school funding. Also, did you know that all Campbell's labels aren't worth the same amount of money? I found that the Campbell's line of Chunky Chilis are actually worth 5 soup labels! Campbell's makes lots of other products that you can turn into your school for funding -- it's not just limited to soups! For more information on the Campbell's Labels for Education fund raising program and many of the Campbell's products that are worth funding for your school, visit the Labels for Education website.2. General Mills Box Tops for Education -- This fund raising program is very similar to the Campbell's program listed above. Simply purchase any General Mills products with the Box Top for Education label on it, turn it in to your school, and they in turn will send it in for school funding. It's that simple. You can find out more about this fund raiser program by visiting the BoxTops For Education website.3. Scrip Advantage -- The Scrip Advantage fund raising program provides school funding through purchasing of gift certificates from popular retailers (such as Macy's, JCPenney's, Home Depot, Shell, Kroger, and Gap) nationwide that it has relationships with in large quantities and at a discount. Scrip Advantage then makes these gift certificates available to nonprofit organizations (in your case, your school) at a discounted rate. When your school sells these same gift certificates to its families and members at face value, the difference between the discount rate and face value is the school's weekly profit. There are hundreds of retailers on the list, and your school is probably already a participant in the program. Call your school office to find out of they are a participant and sign up! If they aren't have them visit the Scrip Advantage website for more details on this fund raising program.4. Your Local Grocery Store ? Many grocery stores have fundraiser programs where they will donate a percentage of the money you spend for groceries to the school or organization of your choice. For instance, in my area there is a Food Lion store that has a card called the MVP card where you can get grocery items at a discount price if you are a MVP member. Then each time I shop at Food Lion and use my MVP card, a portion of my total grocery purchase will be donated to my school. It's that simple! Hey, we all have to eat, so why not benefit your school in the process, since it is so effortless! To see if there is a Food Lion in your area, visit the Food Lion website. If there isn't then check with your local grocery stores -- I'm sure at least one of them has a similar fund raising program.5. Restaurant Benefit Night -- This is an idea that I think is great! Local restaurants (such as Fuddruckers, Chick-Fil-A and CiCi's Pizza to name a few) have a benefit night that provides funding to the school or organization of your choice. It works like this -- you go to the restaurant and when you order your food, tell them the organization that you would like them to fund. The restaurant then takes a percentage of your meal total and donates it to the school or organization of your choice for funding. Many restaurants have these types of fund raising programs, so next time you go, inquire about it and enjoy your food even more, knowing your are funding your school!6. Department Store Contributions -- Did you know that you can provide school funding every time you use your department store card? For instance, Target offers a school fundraising program where for every purchase you make on their Target Visa or Red Card, they will donate a percentage to the school of your choice. All you have to do is link your card to the school of your choice through the Target website and they'll send the money to your school. Again, it's just that simple!The paragraphs above list just a few easy and effortless school fund raisers and fund raising ideas. They don't require selling of candy bars, candles or pizzas (not that there's anything wrong with those fundraising ideas, but they require more effort), and they provide your school with funding year round, for buying items and things that you would normally buy anyway.Good luck with your school fund raisers and fund raising!
The Exiler
THE EXILER (your search for true brand attributes ends here!)
What IS the Difference Between Marketing and Sales?
There seems to be a never ending argument among marketing andsales professionals as to what really is the difference betweenmarketing and sales functions. More often than not, bothbusiness activity terms are used to describe any businessactivity that is involved in increasing revenues. For smallbusinesses, with limited resources, there often is no practicaldifference in marketing and sales functions, all revenuegenerating activities are typically implemented by the samepersonnel.
Integrity and Marketing - Finding the Right Balance
When marketing themselves to leads and prospects there are five common mistakes people make, all which can be easily avoided by finding the right balance to maintain your personal and professional integrity in all pursuits.
Budget Marketing: Managing Your Marketing Money Wisely!
There's a saying that half of all marketing efforts are wasted, but it's impossible to tell which half!
Reinventing The Wheel
Revolutionary ideas have always been the mark of mankind. It?s what made us superior to animals and prove that we are the dominant species of this planet. Invention and innovation made life easier yet more complicated. Ironic as it may seem technology is making each generation culturally different.
Work Backward And Make More Sales!
It goes against the grain, especially for those of us used to ?business at the speed of light.? But bear with me. I?m not trying to teach you Zen philosophy. But I am going to show you how working backward can move your business forward.
How To Get Your Prospect To Take Action
There?s really only one thing that separates Image advertising from Direct Response. Image advertising just wants you to think about a product in a certain way. Direct Response wants you to do something about it. Now.
Discovering The Benefits That Hook Your Prospect
Benefits! They're what marketing is all about. No doubt you've heard the mantra over and over: "Benefits, not features.. Benefits, not features."
There Are Benefits... And Then There Are Benefits
Not all benefits are created equal. Knowing which ones to use when can make a big difference in the credibility -- and success -- of your marketing campaigns.
Package Your Products for Thunder Thigh Women - Big Butts Too
Wake up women (and you men too). I think we are seeing light at the end of the tunnel. Madison Avenue is getting real about advertising campaigns for women. Following the unparalleled success of Dove line of personal-care products sold by Unilever, the company introduced what it calls a "campaign for real beauty." I predict others will follow suit.
Create Free Internet Buzz with Your Workforce
There are many different ways to increase your traffic on the web. Just as there are get rich quick schemes, there are get traffic quick schemes. These can backfire on you just like any other shortcut to results.
Help! What Happened?
Let's be honest, when you're writing sales material for a product, there are a frightening number of things that can go wrong, aren't there?
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