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Or the idea of turning the "money can't buy everything" on its head (which is essence of that campaign). Can you use that concept in your campaign? Another resource for great ads is Communication Arts Magazine. Each issue showcases some of the most creative and beautiful ads found anywhere. 2. Check out what a completely different industry is doing. For instance, let's say you sell software products to computer professionals. Techy market, right? So, pick up a yoga magazine. See how that industry communicates with its audience. Now try selling your product using the same language and concepts. Take it a step further and brainstorm ways your software product is similar to doing yoga. This is a very powerful way to jolt your own thinking and start your muse down a completely different path you might never have discovered before. 3. Force a connection. With this idea, force a connection with a random object rather than an entire industry. 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