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Marketing Information

8 Proven Ways to Get Referrals


Do you find it hard to ask for referrals?

Make More Money with Marketing Metrics


Do you know how effective each of your individual marketing tactics is? Many small business owners market in a vacuum. They spend money on brochures, advertisements and web sites with no real way to tie specific results to specific endeavors.

6 Things I Know About Postcards That You Don?t


In my plethora of experience tucked away between these ears, I have managed to cull out for you what I consider the ?best of the best? ? in other words, I took the most proven details about postcards that were significant to you starting a postcard campaign and really winning at it. So here goes the most incisive higlights about postcards.

Business Marketing Strategy


The term business marketing strategy might sound like it is esoteric or stratospheric, so let?s take the mystery out of it so you can devise and implement your own business marketing strategy that fits in to your small business plan.

Self Promotion Brings Business Success


Your business success depends on your ability to promote your services, your products, and yourself. Fortunately, promotion is simple. I know...you hate selling. "But, I'm not a born salesperson," you say. "I don't want to hustle people." And, images of high-pressure, arm-twisting solicitors come to mind. But, that doesn't have to be you. You're not pushing your services/products onto others; people will buy them because they need them and because they have a relationship with you. It's the personal connection you make with your prospects that will help them remember you, and like you.

Writing A Marketing Strategy


It is my belief that if anyone is to suceed in any type of business then the business needs to be marketed to it's target consumers in an effective manner. In order to do this effectively rather than in an ad hoc, probably expensive, manner I propose the construction of a marketing plan.This is something you can do yourself quite simply, but it will need some time for research and thought if it is to be worthwhile and achieve results.

Getting The Big Picture Series: Part 2-Whats Beneath The Surface?


When you take a piece of gold to a pawn shop sometimes they will take a small saw-like tool to scrape the jewelry to find out for sure "What's Beneath The Surface". Sometimes they find pure gold, silver, or tarnished metal.

Michael Jackson, Classic Marketing Blunders And Your Wallet!


You couldn't help but be captivated by the unbelievably cute kid with the amazingly controlled falsetto voice and electric dance moves. He was only 10 years old, when he exploded onto the music scene, along with his brothers as the lead singer of the Jackson 5, but he had the stage presence of a twenty year veteran. Before or since, I haven't seen a child that talented, that gifted, that dynamic, that charismatic!

The Process of Change in Marketing Approaches


In a world economy that is in constant flux and undergoing turbulence, more companies are realizing that their most precious asset is their customer base. An even more important realization is the need to satisfy the whims and fancies of these customers in order to survive in these increasingly competitive markets. Organizations that do not act on this dictum have suffered the loss of market share or worse, total annihilation. Such dire consequences have awakened many organizations to rethink the way they see marketing. Thus, there is urgency for an organization (be it products or service providers) as a whole to develop appropriate holistic customer-focused strategies to ensure that the customer remains at the core of their organizational thinking.

Send Postcards To Save Money and Cut Through E-mail Clutter


Use your computer to send personalized color postcards in quantities of 1 to 1,000.

Stretch Your Marketing Reach


One of the most cost effective marketing strategies you can utilize is an online newsletter, also referred to as an E-Zine.

Marketing as a Spiritual Practice II: Unearthing Your Potential


Marketing as we know it is over. Done. Finito.

The Truth About The Fallacy Of 7


Ted Nicholas is a marketer with a proven track record. He has started, operated and sold 21 profitable businesses, and is responsible for the direct or indirect publishing of hundreds of books and publications. Ted Nicholas is a well- known and respected leader in the information marketing business.

The Most Powerful Marketing Weapon Ever Invented


It was probably first discovered out there in the caves or wherever else the history of mankind begun. And yet this weapon has been used so sparingly over the centuries. It is so powerful that those surprisingly few who have stumbled on to it and appreciated and respected its power have ended up making untold fortunes.

Walking Talking Advertisements


So you've made a sale. Great!

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