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Marketing Information

Marketing the Government for Profit


Steps and tips on marketing your business to the government.

Deceptive Marketing and Procrastination


Procrastination is every marketers worst nightmare.

Image is Key to Your Marketing Success


In virtually any business first impressions are lasting impressions. Most people have heard this statement for years, and yet some people completely ignore the first impression they are conveying to potential customers or clients.

Peddling Your Own Wagon Through Local Exposure


In my e-book "Articles That Sell", I've shared the secret of marketing your business on the Internet. If you've been active in your efforts, you've been writing and publishing free reprint articles.

Tie-In With Others To Maximize Your Business Leverage


One of the most rewarding, inexpensive, under-used, and effective methods of marketing is to tie in your marketing efforts with the efforts of others.

Prepare Your Communications For Growth


As the American economy emerges from recession, many businesses are now reexamining their marketing materials and realizing that their communications are outdated, ill-prepared for the return of a robust, competitive, growing economic environment. Strategies developed to survive hard times are often the wrong ones for profiting in good times.

Great Marketing is Like Making a Great Movie


KNOW YOUR AUDIENCE

Alarming Marketing Trend


One key discipline of successful direct marketing has been to test marketing communications tactics to continually improve results. There is now an alarming trend according to a recent survey that we conducted among business-to-business marketers who are readers of Sales Lead Report.

Motivate Your Market Force


Intro

How Effective Customer Surveys Will Help Innovate Your Business


Have you ever wondered why the phones aren't ringing the way they should? Or maybe sales are flat and you're not achieving the revenue and profit targets you set for your business. There's one sure-fire way to uncover the problems to get your company back on track. The answers are right in front of your nose.

Strategic Marketing and Tactical Marketing Know The Differences And Profit


Most people mistakenly assume that when you talk about marketing, you're automatically talking about "Tactical" marketing - placing ads, generating leads, sending out mailers, attending trades shows, creating brochures, implementing a follow-up system, and so forth.

Why Instant Gratification Marketing Condemns Businesses To Losing 90% Of Their Potential Customers


Most businesses target only people "ready-to-buy". These hot prospects are "Now Buyers" because they've been inching closer to a decision for some period of time. They're just about ready to spend cash. Advertisers target "Now Buyers" because the pressure is on to make sales immediately. And, they know these prospects are most qualified, from a timing standpoint.

Web Site Marketing: 10 Little Known Upsell Strategies That Will Magnify Your Profits


What is Upselling?

Connecting With Your Clients


Many service professionals tell me that they are uncomfortable with the idea of marketing -- like marketing is a bad word! For some, "marketing" brings up images of telemarketers, aggressive sales people, and feelings of resentment at being invaded. But marketing is really about connecting with your customers. In service businesses -- particularly ones where you are very personally involved with the client -- you must build up a rapport with your prospects before you can ever hope to turn them into clients. Here are seven basic principles to remember if you want to really connect with potential clients and turn them into loyal customers:

Focusing Your Marketing Efforts


One of my favorite quotes is often used to describe goal-setting -- but it applies equally well to your marketing efforts. We start with Alice lost in the woods in Wonderland, where she comes upon the Cheshire-Cat...

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