|
|
| www.1001TopWords.com |
|
|
The Beginners Mail Order Opportunity Guide
The "Mail Order" business is not a business of itself, but isanother way of DOING business. Mail Order is nothing more or lessthan selling a product or service via advertising and the offersyou send out by mail. Therefore, to start and succeed in a mail order business of your own, you need just as much, and in some cases, more business than you would need in any other mode of business. Remember too there are "good guys" in mail order, and there are"bad guys", just like in any other business. So, your best betfor a "proper start" with the greatest chance for success isafter a thorough investigation of the products being offered andbeing sold; an analysis of the costs involved to get a fledgingmail order operation off the ground; and a good "sixth sense" ofwhat your potential customers will buy. You'll need a great dealof practice, and persistence as well. Mail Order is over saturated with plans, directories, salesmaterial and products that have been around for ten, fifteen,twenty years and longer. Many of these materials were not thatgood in the beginning, and yet they're still being sold as "quicksecrets to wealth and fame". This is part of the reason for the"junk mail" reputation of mail order. Just a little investigation on your part will show that mostsuccessful people doing business by mail are always on the alertfor "new products" and they quickly add these products to theirown sales inventories as they become available. This is a "mustfor success" rule, regardless of whether you do or don't produceyour own products. It's almost impossible to gain much success with a singleproduct...report, booklet, book or manual. The best way is tosearch around for a number of related products, then, afterarranging "drop shipping" deals with the suppliers of theproducts you want to include in your listing along with your ownself-produced product, make up a "catalog listing". It is best ifthis is a single 8x11 sheet of paper, printed on both sides,listing the titles of the reports and/or books you haveavailable, including your own, with a "tear off" order coupon atthe bottom. One of the best programs available in mail order today is offeredby Premier Publishers. This company offers you a variety ofcirculars, with an order coupon on the bottom of each circular.At present, they can provide six different circulars, listingover 100 different low-cost reports and manuals, such as thereport you are reading now. The circulars are grouped accordingto price range and subject matter of the reports described in thecircular. There is an open space on the order coupon for you toinsert your name and address. After inserting your name, you cantake or send the circular to the printer of your choice, and havecopies printed in the quantity you need. The next step is toinsert these circulars, along with one of your own productcirculars, in all your mailings. Premier Publishers allows you afull 50% commission on each sale of items on their circulars.They will dropship you, keeping your customer's nameconfidential, and in no way encroaching upon them. In addition,discounts up to 80% off the retail price are available to youwhen you are ready to carry your own stock, and buy reports orbooks in quantity. This is what you need for a "money-making" start in thisbusiness: a full page circular advertising your own product, plusanother full page circular listing products or titles related toyour primary offering. Premier Publishers advise you to send twofull page circulars; one advertising your own product (if youdon't have a primary product of your own, they'll furnish you asingle book circulars to feature), and another advertising a listof related products ot titles available to your customer. Once you start receiving orders form this mailing, you mustimmediately acknowledge receipt of the orders and follow up withother offers. The "follow-up" offer is where most beginners fail.Either they don't have follow-up materials to send or they justdon't send out these follow-up offers. Here again, PremierPublishers can provide the material for the follow-up. They cansupply you with a 24 page Unique Books catalog, which list 400titles for your customer to choose from. These catalogs can beordered in small quantities, with your name and return addressalready imprinted. To follow-up after receiving orders from yourcustomers, simply write a short note, thanking your customer forhis patronage, and advising him when to expect to receive hisorder, and then include a follow-up offer, such as the bookcatalog, in the mailing. And that's how you will build yourbusiness, and attain success in mail order. But, let's get back to the beginning and help you to learn whatit takes to succeed in mail order. Don't believe those ads thattell you it doesn't take any money. First off, you are going toneed envelopes: #10 mailing envelopes with your name and returnaddress imprinted in the upper left corner. You'll also need areturn reply envelope with your name and address on the face ofthe envelope with each #10 envelope you send out. These can beeither #6 or #9 return envelopes. Ask your printer or officesupply store to let you inspect samples. To realize profits of any consequence, you'll need to send out atleast a thousand, preferably five thousand letters per mailing.And back this up, you'll need a supply of envelopes for youracknowledgement and follow-up offers. you can purchase imprintedmailing and return reply envelopes form your local quick printshop; but for better prices, and with the thought in mind ofkeeping costs in line, it is best to shop around for the bestprices. Generally speaking, you'll find the lowest prices offeredby those printer who do business by mail. Look for "printing bymail" advertisements in all the mail order publications you comeacross. Write them for a price list and a sampling of their work.For envelopes, we suggest you contact any of the firms listed onthe next page for their current prices. The mail order business is very closely tied inwith the printing business. Unless you have your own printingplant, always shop around for the best prices and keep your"production costs" in line. Once you've gotten your envelopes ready, and your circulars madeup, you'll need a potential customer list. Again, don't believethe advertisements and "free" advice that states that all youhave to do is send your materials out to a "fresh opportunityseekers" list. We have found that the best prospects are thosepeople who have purchased similar or related items. When selecting a supplier to work with in the mail orderbusiness, always be sure they are quick to fill orders. Customercomplaints are the last thing you want, and poor service leads toa dissatisfied and lost customers. Always be sure your supplier"protects" your customer list, and always make sure he goes that"extra mile" to work with you, and not just for his own profits.This is the kind of service you want from your supplier. Finally, you'll need to consider advertising the differentofferings you have for sale. We suggest that you start small witha few experimental ads in your local paper or shopping news. Then Copyright 2004 by DeAnna Spencer Resource box.
|
|
|
|
RELATED ARTICLES
Business In 2010: A New Face of Marketing The term "internet marketing" was virtually non-existent a short 8 years ago, now it is a growing phenomenon that is raking millions every year. Because of this expanding industry, the internet landscape it changing. Where are the changes going to be? I fully expect a growth in interactive end-user experiences - an online environment catering to the individual preferences of a singular visitor. I also foresee a massive change in the way we market online. A change could include "personalized" advertisements embedded so deeply into the product that the user does not realize it as an ad. Attracting New Business on a Shoestring Budget In a recent marketing workshop I attended, I discovered that most business owners rely on just two or three strategies to attract new business. Even well-established companies tend to rely on one or two strategies. However, there is a multitude of ways to drive new business to your door. Here are a few: Unleash the Power of Post Cards Direct mail marketing is essential for a business to survive. Successful Marketing Through Seminars One of the best ways for potential clients to find out about you and your company is through public speaking. Free seminars attract potential clients. It is a chance for them to get information straight from you. You are the best marketing tool for your business. Speaking to groups is nothing more than a large conversation. It is powerful and efficient marketing. Work Backward And Make More Sales! It goes against the grain, especially for those of us used to "business at the speed of light." But bear with me. I'm not trying to teach you Zen philosophy. But I am going to show you how working backward can move your business forward. How to Market and Protect Your New Ideas The intellectual property transfer market is now estimated to be worth over $100 billion. If you have a new idea, a patent or an invention, you may be able to license it or sell it for millions of dollars. Many Fortune 500 companies are now making their intellectual property available for sale or licensing at new online intellectual-property exchanges. These companies are trying to maximize their return on research and development investment and generate a new source of revenue by licensing their unused and underutilized inventions to others. Focusing Your Marketing Efforts One of my favorite quotes is often used to describe goal-setting -- but it applies equally well to your marketing efforts. We start with Alice lost in the woods in Wonderland, where she comes upon the Cheshire-Cat... Your REALTORŪ Marketing Plan The steps to creating an effective marketing plan begin with identifying who you are going to be targeting, what you are going to spend, and how many sales you are going to receive as a result of your efforts. By identifying this information in the initial stages of your market plan development, you will significantly increase your return on investment and substantially increase your sales. Below is a step by step process to help you lay the framework for your own marketing plan: Loan Officer Marketing ? How to Target the Right Agents Once there was a loan officer, who marketed his services to some RealtorsŪ. His story went something like this... Seven Secrets For Building Customer Loyalty In Your Restaurant Imagine how much your sales and profits would increase if each of your customers come back just one more time a week or a month. You would boost your sales by 50%. Getting your existing customer base to visit more often is easier than you think. This is because, unlike a prospective customer who has never dined at your restaurant, your existing customer has already tried your food and service and therefore trusts you. Here are seven strategies for getting your customers to come back again and again. Optimizing Your Email Marketing Email Campaigns 4 Dynamic Marketing Tactics Some of the simplest marketing tactics often produce the most profitable results. Here are 4 examples that have proven highly effective for any business. Getting the Maximum Marketing Mileage Out of Your Nametag As a small business owner, you must always explore creative ways to promote your products or services. One of the most effective yet underappreciated tools you can use to keep your company "on stage" is your nametag. Especially when you attend meetings, events or if you're out in the field representing your company, your nametag is your best friend. Not only will it remind people of your name (who will forget your name 10 seconds after they shake your hand anyway), but it will advertise your business. Direct Mail Response Rates Mislead if You are Careless I could tell you that the average temperature in the world is 60 degrees Fahrenheit. But that fact wouldn't keep you from getting sunstroke in Cairo. Or frostbite in Tuktoyaktuk. Averages tell you only so much. How to Booste Your Profit Quickly There are so many competitions by running business. So you must do something in a smart way. Check this list to see which ones you can use in order to pull more profits from your business. Smart Ways To Rocket Launch Your Profits If you really want to pull more profits from your business, you really need take some of the actions listed here. 7 Tips for Successful Postcard Marketing Simple low-cost postcards have become a valuable business tool for modern marketers. They can produce a surge of traffic to your web site or a flood of high-quality sales leads. Competitive Research and Google It all started out with an email message: "I am starting a new one of a kind company ... at least I think I'm one of a kind ... how do I find out who else out there might have beat me to the punch? And how do I build a web page to advertise my hopefully one of kind new business?" Pre-Cleaning and Updating Addresses in Your Database When you send a direct mail piece using the Addressed Admail reduced postage option, it can cost you anywhere from 60 cents to $1.25 or more for printing, mail production and postage. Items that cannot be delivered will be "recycled" by Canada Post resulting in your money going down the drain. Not only that, without updating your database you will continue to spend money on undeliverable advertising. Postcards Work What's the fastest, simplest and cheapest way to promote just about any business?
|
| © Athifea Distribution LLC - 2013 |
