Bookmark and Share

Marketing Information

Newsletters are Marketing Machines!


Is your business publishing a print or e-newsletter? An informative publication is a great way to stay in touch with your customers and leads. It also reinforces your expertise in your industry. You can give your readers tips and advice. You can also give them updates about company news and information about your products or services. Both can help drive repeat business to your website. It also reminds people that you are still available the next times they need your services or products.

Mark Twain?s Great Marketing Idea


To tell you the truth (and about 53% of this article is true), I don?t know where I heard this story about Mark Twain. But I?ve heard it enough times to verify that it?s either (a) at least half true, or (b) a credible lie.

Getting More From Your Customer


We are all customers of one product or another. How is it we always seem to buy or shop from the same place? What is it that these businesses do to keep us coming back and buying from them? A large portion of the selection process that a customer goes through is done through advertising ? attracting and reminding customers through promotions.

If You Can?t Answer This Question Your Business is Doomed!


How do you answer the seemingly easy question, ?What do youdo?? Do you talk about YOU? Do you talk about yourproducts/services? Do you talk about your industry?Do you explain the process of how your products/serviceswork? If you answered yes to any of these questions youare missing an enormous opportunity.

How to Get a 100% Return on Your Marketing Investment Guaranteed!


One of the most effective ways to market your products/servicesis to create strategic alliances. Strategic alliances arepartnerships with companies who sell to a client base similarto yours but they sell different products/services. The ideais to find partners whose clients may also be interested in your products/services.

5 Ways to Upgrade Your Existing Marketing Materials for Practically Nothing!


In addition to direct marketing strategies you want to besure your existing passive, or indirect, marketing activitiesare as effective as possible. When is the last time you tooka good look at your existing marketing activities?

Marketing Your Franchise Online


Do you want to successfully market your business franchise online? Here's an internet strategy you can use for your franchise opportunity.

Make Out Marketing


What is the single biggest fear of teenagers, business owners and CEO?s alike?

Is Your Company A Member Of The Community?


One particularly hot south Texas day, I was making a routine sales call to a family Mexican restaurant. Angela, with whom I had an appointment, is a real ?hands on? lady. She can?t sit still in her restaurant and let others do all the work. Therefore, it?s always a bit of a wait to talk to her, but this place has great iced tea, so I didn?t mind the wait. I finally got some of her time, where she sat down, covered in flour as usual. I have a strong amount of respect for Angela. She?s such a strong entrepreneur, and she makes a great glass of iced tea. I really wanted to provide her with specifically the right kind of marketing that she was looking for. I asked her if there was anything she had in mind for her marketing efforts. She barely hesitated, and said, ?I want to be common knowledge that my restaurant is a member of this community!?

Trade Show Videos Need to be Planned


A few months ago, we attended the recent Austech 2005 Expo. It was a large trade show that showcased over 500 manufacturers selling machines, equipment and systems.

How to Convey Trustworthiness in Direct Mail Marketing Sales Letter


A person or business that might buy from you is called a prospect. But they might just as accurately be called a skeptic. We live in the age of the spam filter. And call-display. We live in what fellow-copywriter Herschell Gordon Lewis calls, ?The Age of Skepticism.?

Judge Rules in Consultant?s Favor with 80-20 Rule


I opened the registered letter and was shocked. My best clients were joining together in a class-action suit against me. The letter stated that I had promulgated a false illusion of success by having them follow the 80-20 rule. It alleged that I brainwashed them into thinking that the 80-20 rule was a basic law of business and nature. They followed my advice and many of them had gone bankrupt.

Wife?s Marketing Prowess Helped Edison See the Light


It is well known that Thomas Edison was an inventor, a genius, and he never slept. Did you know that Mrs. Edison was a genius and never slept too? She was the marketing guru behind his engineering success.True, Tom had discovered what is today known as the light bulb. When he showed it to the Mrs. Mina Edison, his second wife, she asked ?what are you going to call it??

Promotional Pen - A Pen by any other Name?


Have you ever been among a group of people exchanging contact details? Notice the scramble for that good old-fashioned instrument, the pen. See the woman upturn her purse searching for one and the impatient expressions on the faces of the people with her. Watch their eyes light up when she finally finds it. The relief is palpable; information can now be taken down for use at a later stage. The pen makes it possible. In a second the tenuous relationship between man and pen is revitalized.

Promotional Magnets: Promotion that Sticks


Some people are happy with just a business card. For others it?s not enough to be glanced at once and packed away. They want to be attached to something that you have to open in order to eat and therefore live.

More Articles from Marketing Information:
1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 | 82 | 83 | 84 | 85 | 86 | 87 | 88 | 89


© Athifea Distribution LLC - 2013