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Marketing Information

Putting Your Website to Work


Websites have replaced the brochure as the ?must have? marketing tool for businesses large and small. While virtually every business has a website, few are harnessing the potential of their websites and the Internet in general to promote and grow their businesses. So how can you be sure your website is working for you?

Professional Marketing


Have you looked for marketing advice on the internet recently? There is no shortage of self-proclaimed 'gurus' from which to choose. But what kind of advice are they shilling out? Too often, it's over-the-top hype, blatant commercial ad copy and other tips designed for selling an inexpensive product to the general public.

The Most Important Marketing Principles of All Time


As you have probably experienced there is a lot of hype in the business and marketing world. New concepts, revolutionary methods and the like land in our in boxes every day. But I'm going to confirm something you probably already know - the fundamentals of marketing haven't changed for decades. Here's my summary of the marketing principles that have stood the test of time.

How To Bond With Customers So That They Stay With You Longer


How many of your customers are loyal customers? More importantly do you know why they are loyal customers?

Develop Your Curiosity And Increase Profits


If anyone was to ask me what my greatest strength was I'd say curiosity. The reason I would say that is because curious people learn a lot. On the internet there is stacks to learn. Curiosity will help you learn what you need to know.

The REAL Key To Successfully Marketing Any Product!


The REAL key to successful marketing of any product is building relationships. The most successful tools for this strategy are forums, communities, coops and the new form of media desktop software, i.e. "Your Easy Street's" new Media Pilot. In order to properly build product sales, you must gain trust and understand the needs of the people you are selling to, or you'll get poor returns on your efforts and investments.

Communicating Our Attitude


The goal of successful marketing is to create long lasting relationships with your prospects by marketing your business with passion. When you?re not excited about what you?re doing, no one else will be either. Our passion for what we do in business is communicated through our attitude. Our attitude comes shining through in a variety of ways. How can you create an attitude that paves the way to success for you and your business?

A Common - Yet Easily Avoidable - Marketing Mistake


December is a month in which many organizations make plans for the coming year. Now is a great time for you to look at your marketing systems for attracting and retaining customers.

Secret of Strategy - Part 1


I'll bet you think you already have a strategy.

Secret of Strategy - Part 2


How to Create Strategies That Work In Today's Markets.

New Years Planning Critical Success Factors


New Year's is a good time for strategic planning or re-planning your business. But don't think that's the only time. If you feel the need to re-consider your strategic plan - by all means - go ahead.

Reverse The Risk And Boost Your Profits


As a business owner or marketer, if you don't reverse the risk in your product and/or service offerings, you're really missing out in what can be one of the most powerful weapons in your marketing arsenal.

Misrepresentation - Through Silence!


We're back to the subject of ethics, more specifically, business ethics.

How To Create Urgency So People Buy Now


..products or services now. They may not revisit yourweb site or see your ad again.

Network Marketing Is Definitely A Relationship Business


Heavily branded websites like amazon.com are household names andcarry an implied trust with visitors. However, the vast majorityof websites are not well known and are found and visited as aresult of search engine searches. In these instances, the visitor is probably arriving at the website for the first time and human nature often dictates fear or suspicion of the unknown.

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