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Marketing Information
Your Company Need More Marketing? Or Just Better Marketing?
Many sales problems can be solved by improved marketing. Selling harder is often not the solution. More . . . or just better . . . marketing may be what's needed. Marketing presents a special problem for any company that has not yet developed a professionally staffed marketing department. This article looks at the various marketing functions. It describes some successful approaches to determining when to add "more" marketing to your company.
Forget Conventional Marketing - Embrace the Web!
Tactical marketing processes are once again undergoing fundamental shifts from traditional to web-based processes. Many traditional marketing firms/agencies are still touting the tried and true to their clients; i.e. Tradeshow attendance, Print, Traditional PR, TV and Radio. However, these conventional marketing processes work best for broad market awareness and/or branding, especially for a Fortune 1K company with significant resources to spend on demographic analysis, test marketing and more test marketing. It's much more difficult for a smaller company (startup to $50M per annum) to leverage the economies of scale that are typically available for a larger company for the media buy and operational efficiencies.
Fundamental Strategic Marketing Mistakes to Avoid
This is a pretty tough global economy and it is critical for a company to leverage every bit of their marketing resources. So, if this is the case, why are so many companies shooting themselves in the proverbial foot by breaking some of the most fundamental rules of marketing? It's a very simple question with complex answers - here are some of the pitfalls to avoid:
Five New 5 Ps!
NO! When I say "5 P's", I'm not talking about the big 5 P's of marketing everyone's familiar with.
Maximum Marketing - Minimum Budget
Two years ago I started my small Virtual Assistant business with a non-existent marketing budget. I borrowed marketing books from the library, read countless articles on the Internet and joined a professional trade association of my peers. I learned hundreds of marketing techniques and one valuable lesson. The lesson I learned is that the financial ruin of large companies is often achieved by incredibly expensive and glitzy marketing plans that do not take into account the company's ability to earn a profit. Over time, I found that the most effective marketing techniques that allow a company to make a profit are those that are inexpensive or free. What a fantastic discovery for me at that time! This knowledge, combined with hard work and excellent customer service, enabled my small business to expand at a phenomenal rate.
Quick and Instant Marketing Soup
Everything happens Quickly and Instantly on the Internet. In the blink of an eye your easily transported around a whole planet. It's a smorgasbord !! The web site you just visited could be in Singapore, the e-mail your reading now could have come from Alaska. The Internet is just one big Soup Bowl of Information just waiting for you to come and gobble it up.
Ready, Aim, Fire...Oops...Wheres The Target?
Everywhere you go on the Internet you find the words, "target market." What do they mean? What does it have to do with you? Well it has everything to do with your success in sales.
How Nearly Going Broke Taught Me The Value Of Niche Marketing
If you want to learn how effective Niche Marketing can be,I suggest you "don't" take the route I did.
Niche And Grow Rich
Unless you've been living under an Internet rock, you'veprobably heard the buzz about Niche Marketing. Right nowit's the hottest marketing topic online.
Itchin For Some Nichin
The whole idea of Niche Marketing is exciting! The possibilities are endless, as there are literally millions of people surfing the web, the vast majorities of whom are here for two reasons . . .
Stretching Your Marketing Dollars--7 Cheap and Easy Ways to Market on a Budget
Just because you have to stretch your marketing dollars doesn't mean their effectiveness will decrease. The easiest marketing solution is often to simply throw money at a problem. But that is rarely the most effective. When Businesses are forced to use creativity and ingenuity to market on a budget, that is when some of the best results happen.
Logo Facts
What makes one logo better than another?
5 Ways to Market for Immediate Results
Sales are down, and I need more customers now! Sound familiar? Maybe you are the one who said it. I know what you?re thinking, there?s no magic pill for delivering immediate results and no spontaneous marketing effort that will skyrocket sales. You?re right, there isn?t. Sure, you could launch some catchy TV or radio ad that would spike sales. Of course the initial investment is risky when unpredictable results could leave you breaking even or worse, losing money. Some businesses feel that throwing more sales people at the problem will equate to increased sales. Although more sales people may be necessary to grow your business, this is not the right answer either.
The Right Logo
The Logo: a little history
Marketing Strategies to Put Yourself Out of Business
Want to learn how to lose a billion dollars?
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