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Marketing Information

A Great Marketing Model ? Utilizing the Power of OPM


Staying ahead of the marketing curve seems to be a never-ending quest. Marketing doesn?t have to be as complex as some people make it out to be. It?s simply a matter of understanding who you are marketing to ? your ideal customers ? and then coming up with a system that keeps your name in front of them. A huge part of the system is creating enough value for your customers that they want to hear from you.

It Takes Two - How to Cultivate Profitable Alliances


?Cross promoting with other businesses can give you a significant advantage over the competition, with many benefits and cost savings.? -Heidi Richards-

Dont Let Your Business Cards End Up in the Trash


Business cards are such wonderfully creative little marketing products. Most of them, unfortunately, end up in the nearest trash basket. Nobody wants to be bombarded with a big sales pitch. If you meet someone and within two minutes you are promoting your own business or stretching out that business card, your card will more than likely end up in the trash.

Non-Aggressive Marketing Ideas for Enterpreneurs


Do you cringe at the thought of trying to promote your business ? Does it feel like "selling yourself" or egotism? Many individuals are not comfortable with marketing dimension of running a business.

Four Essential Marketing Plan Components


Preparing a Marketing Plan for your product or service is a real eye-opening experience. While we all hope that our product or service will appeal to the masses, the truth is, that may not happen. Assembling a Marketing Plan first and foremost forces you to clearly define what you are selling.

Ten Tips for Creating a Winning Proposal ? Part 1


If you want your business to grow and attract new clients, you?ll have to start creating meaningful proposals. The goal of a proposal is obviously to be awarded new work. It accomplishes this goal by providing answers to the questions of who, what, where, why, how and when.

Ten Tips for Creating a Winning Proposal ? Part 2


Part 1 of this series described five critical components for creating a winning proposal. In some instances, these components are all a prospective client needs to make a determination and award the job. Be sure to carefully review the request for proposal to determine the amount of information you need to include in your proposal. Remember, each proposal is unique.

What You Must Know When Marketing Your Business


Marketing is both an art and a science. Anyone who says differently probably isn?t doing very well marketing his or her business. On the art side, intuition definitely plays into the equation. On the science side, it is about systems, strategies and plans. Outlined below are some areas of consideration when you decide to market your business.

6 MUST Have Strategies To Make Big Bucks with Big Ticket Items


Strategy #1: Change Your Mindset

Promotions That Build Profit


Promotions are everything you do to let your customers know you exist. Good marketing techniques can help eliminate the ?I didn't knows? from your clients and would-be clients. Even if you believe you have more than enough business you should always continue to do some sort of marketing. What if there is a sudden downturn in your industry? What if you have to suddently reach more customers? With a good marketing system in place you will be prepared for any surprises.

How Do You Know Your Clients Cant Pay More?


"My clients can't afford higher rates."

Dont Use Yourself as Your Pricing Yardstick


"I wouldn't pay more than what I charge now."

Marketing On The Cheap: Become a Joiner


Recently I wrote an article on the benefits of joining your local Chamber of Commerce as a way of getting exposure for your business. See "Marketing on the Cheap: Join The What?" at this source or at http://sbmag.org. The Chamber of Commerce is or should be the number one organization in your area promoting business. Your involvement will help them indirectly help your business while giving you direct exposure to a large and viable market.

3 Ways to Gain and KEEP Customers Using Postcards


In today?s competitive (sometimes cutthroat) marketplace, savvy business owners need to constantly look for ways to get and, more importantly, keep their customers. When used properly postcards offer a great opportunity to do both.

Does The Market Really Want It?


At the very heart of any successful marketing strategy is the determination of what your present and prospective customers need, want, and desire. You have to find out what they want before you try to sell it to them. Never make the mistake of investing a lot of money into a product or service you want to sell before you understand how much demand really exists on the part of the customer.

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