|
|
| www.1001TopWords.com |
|
|
Marketing Information
More Articles from Marketing Information: |
|
|
|
RELATED ARTICLES
Where Should I Network? Building business relationships through networking is a great way to build your business. The caveat? It's a slow process. At the Speed of Light How many times has someone you've called said, "Why don't you send me some information on your company"? Online Communities - A Marketers Wildest Dream and Worst Nightmare! Online Communities are all over the Internet and attract lots of visitors which make them ideal for marketing. People participating in these communities share information about whatever they want under various topics. Some of these discussions get very heated while others go by nearly un-noticed. Spammers have made their mark in these communities by making many of these forums unbearable to legitimate marketers. Informational posts that are commercial in nature are often "Flamed" as being advertisements, solicitations, or even spam. This can easily discourage a new marketer, and possibly even destroy their career. The online community at www.eSpiritCommunications.Com is one acception. They have taken the "Flame" away by creating a online community for marketers, business owners, and consumers. The environment is friendly, and everyone posts and reads what they want in the forums. There are no "Bullies" running around because the rules allow advertising in appropriate categories. Marketing Secrets #101- Your Most Important Sale Which sale is the most important one you will ever get from a client? The Added Effectiveness of Promotional Products in Your Marketing Plan Recently, I stopped by a new car wash in my town and while preparing to insert my six quarters into the machine to start the cleaning process, the owner came over to me and thanked me for stopping in. He also handed me a pen that had the name and address of the car wash imprinted on it. Why You Dont NEED a Marketing Plan If you pick up a copy of the November 2003 issue of Entrepreneur magazine, you'll see my Web site listed on page 10, along with a good amount of promotional copy. Costly Web Copy Pitfalls One secret to a site that sells: Look at your site from your customer's perspective. Another secret: Watch out for these common web copy pitfalls. Are Keywords Destroying the Flow of Your SEO Copy? With all the shuffling that's been seen in the search engine world within the last year, the issue of obvious optimizing has become a hot button. The current line of thinking is that most engines (especially Google) are on the lookout for sites that purposely make an effort to optimize their pages in order to get high rankings. While this theory has not been proven, I agree that obvious optimization is not a good thing. Not exclusively because of what Google might think, but because of what your site visitors might think. Brochures that Generate Sales Leads (and How to Write Them) One rule in direct mail is that your letter sells your offer and your brochure sells what you're selling. For example, let's say you mail a classic direct mail package to generate sales leads for your enterprise software product. Your classic package will consist of a #10 mailing envelope, a sales letter, a brochure (perhaps an 8 1/2×11 sheet folded twice), a reply device and a #9 return envelope. 3 High-Impact Fixes For Your Marketing Woes How many times has your competitor gotten one over on you? The feeling of being left behind just eats away, until you do something about. The problem is that we often feel that we've got to come up with some grand plan in order to get our business skyrocketing again. Don't be fooled! Getting back on top of the market isn't as tough as it seems with these high-impact, easy-to-use fixes. So What Do You Do? Once you have the attention of a business prospect, at some point in the conversation, the prospect will ask you, "So what do you do?". In most cases, you will only have 60 seconds, to catch the interest of the prospect. Therefore, your response to this questions needs to be specific enough to tell what you do, but interesting enough for the prospect to ask for more information. Marketing is More Important Than Expertise Being a master of your craft, skill, or talent doesn't ensure the success of your business. You can be the greatest at what you do, and if nobody knows about you, you're quickly out of business. Yes, it's important that you deliver a quality service. But it's even more important that you consistently and appropriately promote your business. Focusing Your Marketing Efforts One of my favorite quotes is often used to describe goal-setting -- but it applies equally well to your marketing efforts. We start with Alice lost in the woods in Wonderland, where she comes upon the Cheshire-Cat... Free or Not Free ? That is the Question You may be in business for yourself or as a small company, but no matter what, especially if you just started this business, you need publicity! It's great that your spouse or best friend believes in you. You may even have total strangers tell you what a great idea you have. Some may tell you they wish they had thought of it themselves or had the guts to try it. You know you can do your job well, you know you could make money at this. But as hard as you work, you have little income to show for it. So how do you get the word out? And at what price? How Can I Break Into Cliques? Have you ever gone to a networking function and seen THE person who you feel could help you most there, except that person is surrounded by people ALL the time? Have you ever tried to enter into a conversation with that circle of people, only to have gotten the feeling you were intruding? How do you get an audience with a person who is constantly surrounded by "gatekeepers"? This happens often at gatherings that do not have a structured agenda- in other words in places where open networking is promoted. Here's an effective approach to meeting the person you want to meet. Top 5 Kick Butt Marketing Requirements Cinch your success with 8-second leaders! Step into the saddle and ride to the buzzer ? but first, get outfitted for success. Some things are necessary to have on hand in order to be prepared for coming out of the chute. No cowboy worth his chaps would step onto a horse without the right attire. Nor should you step into the marketing arena without the right 'stuff'. Promotional Lanyards to Market Your Products and Services It has become fairly common place to see Id badges dangling from a persons neck on a short cord, and on the cord or small rope itself, is printed the name of a company, or a school or an event on it. When you spot one of these, you can be sure you're looking at a lanyard. The Magic of Keep-in-Touch Marketing Yesterday I received a phone call from an acquaintance that I've met once or twice but haven't seen in over a year. She wanted to let me know that she was referring me to a client of hers who needed help with his Web site copy. Although I hadn't thought about her in months, she mentioned that she'd received a postcard from me for the past two quarters - and that's why she instantly thought of my services when her client voiced his need. Although it wasn't really magic, it sure felt like it. That's the magic of keep-in-touch marketing - people remember you and feel like they know you, and eventually, they often give you business or refer others to you. Why Market Research Will Help Your Business Do Crucial Market Research For Free, On Your Own How To Get To The Top of The Marketing Food Chain Are you tired of living off handouts from big-name marketers, earning meager affiliate commissions?
|
| © Athifea Distribution LLC - 2013 |
