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Marketing Information

Generational Marketing


Having run a multi-state franchise company with multiple brands it became obvious to me early on that if one were to properly respond to the needs and desires of your customer base; you must indeed, understand generational marketing. The X?ers have a completely different mindset than the ?Boomers? or the ?Matures.? As I thought about this I also realized that it did not matter if you business was big or small; if you were the franchisee or the franchisor. All businesses must understand who their customers are and how the think and how this relates to their buying behavior. I am going to recommend a book to you, which you should go out and read immediately:

Linking Features & Benefits


I'm sure that you've had those Eureka! moments, too. When a piece of information suddenly helped you see or understand something that hadn't been apparent before.

Trade Shows Are Not a Waste!


According to the Center for Exhibition Industry Research (the trade association for trade shows), industry spends more than $60 billion annually on trade show participation, more than the expenditures for magazines, radio and outdoor billboards combined! And, trade shows are more cost-effective than direct selling when it comes to reaching new customers.

Catalogs are Selling Machines


If you've got a mailbox, you're no doubt aware of the popularity of catalogs. People love to look through catalogs, and more important, they love to buy from catalogs. But mailing catalogs can be expensive. You've got to send a lot of them out, and many of them are going to non-productive destinations-- in other words, most mailings don't just go to sure-fire customers. On the other hand, there are lots of ways to get these powerful sales tools in front of all kinds of motivated, eager customers who want what you've got and are ready to slap some cash in your hand to get it. Catalog Distribution means exactly what it says: getting your catalogs out where they can generate orders. It isn't complicated; in fact, it's incredibly simple.

Improving Lead Generating and Conversation Rates: Think Like a Farmer


John's a freelance photographer in Ohio who called to tell me of his frustration with the advertising and promotional campaigns he has tried in the last couple of years. Each time he does a promotional mailing to his list of 10,000, he is lucky if he gets one or two inquiries. I had a similar call from a corporation that was spending its time and money driving traffic to its web site. With six thousand visitors a day, they were only getting a couple of inquiries per week.

Neuromarketing: Smart Marketing Or Jedi Mind Control Trick?


In the international bestseller "Blink," Malcolm Gladwell explains why our decisions to choose brands, select a mate, sue our doctor or make choices that decide Presidential elections, aren't as simple as they seem.

Target Marketing - What Are You Aiming For?


Is Advertising Viable?

Spice It Up! Rib Festival Teaches Us About Product Value


The Rib America Festival is a fun filled family event featuring award winning BBQ and live entertainment from national, regional and local talent. Each rib cooker features their very own special cooking strategy and recipes that make for a truly unique food festival experience.

Why You Buy


Behavioral economics is a new science that sheds light on some of our most important decisions. It is the study of how and why people make money-related choices. Here are some of the things the studies have shown thus far:

Packaging Trends You Cannot Overlook (part #1):


1) People are buying in smaller quantities.Our busy lifestyle keeps many people from eating at home on a daily basis. Gone are the days of the sit down dinner with the entire family. When these occasions due occur it?s usually a holiday or a special occasion.

10 Packaging Tips That Will Make Consumers Buy Your Product


The customer is king/queen. We have all heard this mantra. It?s up to you, the supplier, to prove it so. With these ten tips you will be a lot closer to proving that you are on top of industry trends and technologies for the packaging industry.

Market Planning -- Getting the Word Out


?There are those who get things done and those who think about getting things done.?--Col. Wesley L. Fox, USMC (Ret)

How Gratitude Works


Want to know what the highest-impact, lowest-cost tool is in your marketing toolkit? First, here are ten reasons to start using this tool right away:

Whats Your Marketing Weak Link?


Your marketing weak link could be undermining the rest of your marketing. It is vital that each link in your marketing system supports and builds upon the previous link. Each link must bring your customer closer to the next sale. Any link that takes the customer further away from the sale, makes your marketing program inefficient and causes you to lose money.

Be Prepared for Marketing


For most businesses, making a sale is all important. However, despite the amount of effort and attention given to getting sales, there is often no attention given to developing and effectively implementing a systematic marketing process. There are many things that can go wrong between the point of the customer first developing an interest in your product or service and the time of making the sale. Despite knowing this, very few businesses actually take proactive steps to nurture the progress of a sale. In sales and marketing, as in life, preparation makes a world of difference.

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