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Public Relations Information

Want to Light a Fire Under Your PR?


Yes? Then do something positive about the behaviors of those important external audiences of yours that MOST affect your operation.

The Press Release: How to Get the Media to Pay Attention!


As many of you already know, promoting and marketing your business in as many creative ways as possible is crucial to the success of your venture. But finding ways to get noticed presents a major challenge for most entrepreneurs. One of the most cost effective and powerful methods of getting noticed is by way of a good press release. Why? Because it has the potential of reaching millions.

How To Use PR To Build Your Business


Everyone knows the value of free publicity. And given the opportunity, most businesses would jump at the chance to have a news article written about them, or to be covered by TV and radio stations.

Managers: Super-Charge Your PR


Ain?t a gonna happen unless business, non-profit and association managers, possibly like you, do something positive about those important external audiences of yours that most affect your operation. And then, as you persuade those key outside folks to your way of thinking, help move them to take actions that allow your department, group, division or subsidiary to succeed.

Building Community Support for Project Permitting, Construction, and Marketing


Redevelopment is replacing new construction throughout the Greater Boston area, as construction costs climb and the commercial/retail vacancy rate reaches new (and alarming) levels.

How to Write News Releases that Get Noticed


What do you do with junk mail? Are you like me? I toss this stuff without opening it ? unless I see some benefit. Publication editors do the same. They toss news releases that don?t demonstrate a benefit to their audience.

The MOST Powerful Marketing and Advertising on the Planet!


It sounds too simple to be true, but it really is... A well targeted and timely PRESS RELEASE to the media is the most powerful form of marketing and advertising on the planet! A high quality press release, with the proper targeting and distribution to reach the correct media members, could have many businesses sailing on a sea of new sales and profits. Just one feature or a mention in a popular or targeted business publication has the potential to cause some business's phones to literally be ringing off the hook!

What Does the Public Relations Client REALLY Want, and Why?


It?s not unusual for clients of service providers to insist that their budget dollars be quickly applied to a variety of flashy tactics. Yet, when pressed, many acknowledge that what they REALLY want for their money is visible, end-game change.

Why Restaurants Go Out of Business


Recently someone asked me why so many restaurants go out ofbusiness. I answered that too many people open a restaurantbecause it's their dream.

Culture As A Barrier To Communication


Each of us is exposed to people from other cultures on a regular basis, in the workplace, in our social activities, at school, or even within our families. Our culture hinders us from getting our message across as well receiving the full message that others want to convey to us. This article expound on three aspects: what culture is, the main causes for cross-cultural misunderstandings, and the attitudes and skills that we need to communicate cross-culturally.

HELP: I Need a Press Kit!


A press kit is an essential press relations tool. While it can be used to support a special event or promotional activity, it is most helpful in strategically positioning an organization or product. On a website, the "press room" is the on-line equivalent of the traditional press kit.

Do I Really Need a Publicist?


Are you hesitating about hiring a publicist or, if you haveone, do you stop before writing that final zero on the monthlycheck, and think "I can do that myself." Suuure, you can!

How Video Production can be used in PR


At the core of any successful public relations campaign is effective communication.

Did You Know That Even TV Remote Control Units Can Get Press and Media Coverage?


Did you Know That Even TV Remote Control Units Can Get Press and Media Coverage?

Media Relations: Minority Media Matters


Your boss just stopped by your office. He tells you that he has decided to put you in charge of a major upcoming news release. He wants you to reach the broadest possible audience. He explicitly tells you to leave no stone unturned.

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