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Public Relations Information

What I Do


I believe this about public relations.

What People Believe Can Bring You Success


Just think about it.

When Tactics Are Not Enough


Your public relations people are busy. The buzz is all about hits on a radio show or mentions in a newspaper column. Or, which to do first, the trade show exhibit or the video clip. All useful tactics, but hardly the detailed planning needed to REALLY do something about the behaviors of those outside audiences that impact you the most.

Does the PR Blueprint Work?


Managers, please take a minute and read two sentences: People act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action the very people whose behaviors affect the organization the most, the public relations mission is accomplished.

Public Relations: Power Tool for the 21st Century


I address this article to businesses, associations, non-profits and public entity managers seeking a direct connection between the money they're planning to spend on public relations, and the achievement of their organizational objectives.

How To Write A Killer Press Release


One of the primary tools still used by PR professionals to garner media coverage is the press release. Now understand the purpose of a press release is to grab the attention of an editor, not to offer a word for word story to a publication. Most professionals as well as small business owners misunderstand this concept and are therefore frustrated when they can't seem to make it work for them.

Can Your PR Do This?


Can your PR do something positive about the behaviors of those outside audiences that most affect your business, non-profit or association?

Mind Your Own Business!


And the best way to mind your own business is to insure that those audiences whose behaviors have the greatest effect on your enterprise keep thinking about you in the most positive way. Reason is, bad behaviors often follow bad perceptions, so what your external audiences think about you can mean success or failure.

Much Ado About A Lot!


I say public relations can be a matter of survival for your organization.

Pressure From the Top?


Yes, and that pressure often comes from a CEO who knows what a public relations investment SHOULD produce.

Public Relations Going O.K?


Yes?

A Natural Phenomenon? Really?


Sure. What else do you call a human discipline whose very nature is firmly rooted in the principle that people act on their own perception of the facts. Then goes on to create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action the very people whose behaviors affect the organization?

Public Relations: Converting the Non-Believers


What's the real reason some managers shy away from public relations? I believe it's because they don't understand, or believe, the direct connection between what public relations is capable of delivering and their need to achieve specific business objectives.

Is PR All About Image? NO!!


That's like asking if advertising is all about type faces and photography. The answer to both questions is a teeth-clenched"of course not!"

Public Relations: The Fundamental Premise


It seems difficult to believe at the dawn of the 21st Century, that there exists a major discipline with so many diverse, partial, incomplete and limited interpretations of its mission. Here, just a sampling of professional opinion on what public relations is all about:

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