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Public Relations Information

Why PR is an Engine for Economic Growth


Business, non-profit and association managers committing their public relations resources to (1) doing something about the behaviors of those important outside audiences that most affect their operation, (2) creating the kind of external stakeholder behavior change that leads directly to achieving their managerial objectives, and (3) doing so by persuading those key outside folks to their way of thinking by helping to move them to take actions that allow their department, division or subsidiary to succeed ? greatly increase the chances of success for their operation.

Right PR Empowers a Manager


Business, non-profit and association managers are in a stronger position to succeed when they use their public relations resources in a way that alters individual perception leading to changed external stakeholder behavior.

A Great Way to Do PR


As a business, non-profit or association manager trying to get a bang for your PR buck, you could pretty much concentrate on simple print and broadcast mentions or, for that matter, the whole basket of tactical public relations weaponry including old favorites like high-visibility speech appearances and newsworthy special events.

Want This Kind of PR?


PR that really does something positive about the behaviors of those outside audiences that most affect your business, non-profit or association?

PR: Advice You Didnt Ask For


Although, as a business, non-profit or association manager, you may be glad this came your way.

Managers: Paying for PR-Lite?


As a business, non-profit or association manager, your public relations expenditure may give you names in the newspaper or product plugs on radio. But what about key stakeholder behavior change ? the kind that leads directly to achieving your managerial objectives?

Managers, Start Your PR


There?ll never be a better time for a manager working for a business, non-profit or association to ask this question: ?Am I getting the public relations results I?m paying for -- the really important external audience behaviors I need to achieve my department, division or subsidiary objectives??

PR: Room at the Bottom?


When special events and communications tactics rule the PR roost instead of a workable plan designed to manage external audience behaviors that impact your organization the most, that?s where public relations results can wind up.

The Ultimate PR Scam


It happens to business, non-profit and association managers when their public relations budget fails to deliver the crucial external audience behaviors they need to achieve their department, division or subsidiary objectives.

Dont Use PR


?lose the confidence of your key target audiences? discourage them from taking actions that lead to your success?fail to achieve your department, division or subsidiary objectives.

Public Relations: Toast?


Could be, when unit managers in businesses, non-profits and associations don?t get the really important external audience behaviors they need to achieve their department, division or subsidiary objectives.

PR Where it Matters Most


What?s more crucial to the success of a business, non-profit or association than its most important outside audiences and stakeholders?

What Does Your Telephone Say About You When You Are Away?


Business to Business relationships come to expecta certain level of professionalism, from the firsttelephone call to the final delivery.

PR: Lets Cut to the Chase


If your key ? that?s KEY ? outside audiences don?t exhibit the kind of behaviors that lead to results like these, you need to take a closer look at your public relations effort.

Publicity: Financial Planners That Get It Follow One Rule


Advice about business and life often gets around to one of those ?80-20? rules. As in, ?80% of your business will come from 20% of your customers or activities.? Here?s my twist on this for publicity and marketing:

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