How to Get Some of Paris Hilton?s TV Time
When your book is mentioned on television, sales go up. Immediately people start looking in book stores and on the internet to find out how to buy it. The more people hear about it, the more they want the book. When several shows are talking about the book, it become a best seller. Look at the success of Oprah's Book club, The Today Show's Book Clubs and all the other shows that feature a writer and their book. Sometimes the writer is interviewed but sometimes the writer doesn't even have to be on the show in order to sell books. It made Mark Victor Hansen, the Chicken Soup book author multi- millions. They have published over 85 books.
But how do you get your book on TV if you do not have a large budget for a PR company? Who can you call to get that first break? How can you get a tape of a good interview so other producers will take a chance and book you?How do you show you are a good guest even though you are new? It takes a lot more than an simple email or phone call saying that you have a book and would be the PERFECT guest.
First- Look at your book and then look at the current news headlines. Is there anything in your book that can relate to the current news? If so, you have a reason to call TV shows and pitch getting on the show. If you are current with the news, you have an excellent chance of getting on. People are already talking about your topic. You can work your way in and then talk about the rest of your book
Second- Make a list of the show you would like to be on. Make sure they are shows that would want to have you. Don't try to get on a cooking show if you are talking about cars. The Shows have to want to talk to you about your subject. Your subject matter should be on target with what the show is about. Look at TV shows, and shows on the web. Watch them and actually see what kinds of books and topics they talk about. Watch the style used.
Third- prepare your pitch. This is where you write out what you want to say when you speak to a producer or leave a message over the phone. Plan what you are going to say. You only have a few seconds to get their attention. Sound solid in your voice and on target. Tell them WHY their viewers will want to see you , don't just say you will be a good guest and they need you on the show. Tell them what is special and unique. Let them know if you give away books or any items when you appear. Leave your phone number 2 times for clarity. Make a list of who you called and what show they were with. Wait and wait for a call back. You can do a follow up call but wait a few weeks.
Dr. Wright is the host of The Wright Place? TV Show, a talk show for women entrepreneurs that can be seen in 5 million homes in Southern California and on the Internet. Subscribe to the Newsletter and Get Your Free Report: 19 Secrets to Advertising the Cable Company Doesn't Want You to Know at http://tinyurl.com/6uqqt
Prep for a Successful Trade Show
Well, autumn is upon us and with the onset of this season comes cleaner air and colourful outdoor scenery and, it is also prime season for trade shows. Sure, trade shows happen all throughout the year but, with many areas recognizing small business month/week, there is a greater opportunity for entrepreneurs to showcase their products or services to their target markets.
Writing A Press Release
News releases (also called press releases) are an important part of a public relations campaign. They are also an important part of marketing your business. They are the primary means of "selling" your story to the media. All press releases are structured the same way. Make sure youanswer "yes" to these key questions when writing your next press release:
Business - How to Build it Using the Media
Have you ever noticed that when someone is interviewed onradio, television or in the newspapers about a particularsubject, it tends to be the same people? You may even besaying - "Why don't they ever ask me?"
Media Release Headlines - Ten Tips to Get Media Attention
So you have spent hours and hours writing, shaping and crafting your media message. You've worked on setting your objectives, identifying your target audience and working out how to reach them. Your release is well structured and packaged, leaving just writing the head-line remaining.
PR: A Potent Force for Success
What's REALLY potent for a business, non-profit or association manager is public relations' ability to alter individual perception leading to changed behaviors. And then, to persuade those key outside folks to the manager's way of thinking, and help move them to take actions that allow their department, division or subsidiary to succeed.
Top Ten Tips For Great Sound Bites
If you're an online business using public relations (PR) to help increase traffic at your site, you've found a great way to gain exposure at little cost. And before you know it, the day will come when you are invited to do an interview with a reporter. It's exciting, but scary. What do you do? How do you prepare?
Keep The Publicity Machine Rolling with Reprints
More than half of America skips the Super Bowl, the nation's most-watched TV event. So it stands to reason that not all your prospects will see your publicity, even if you're on 60 Minutes and Oprah. Create a strategy to use your publicity proactively to reach and impress everyone with it. Here's how?
Is There a Plumber in the House?
I don't know about you but I get really frustrated when I have to deal with anyone in the plumbing, heating, or electrical field. For the most part, the service is horrible, the contractors are unreliable, and the lack of professionalism is rampant.
Oprah! How to Appear on The Oprah Winfrey Show
Do you dream of being on Oprah Winfrey's television show? Lots of people do. An appearance on Oprah is considered by many to be the pinnacle of success. Authors dream of having bestselling books as a result of an Oprah appearance. Even David Letterman staged a long-running bit on his show where he openly campaigned to be invited on Oprah's show.
Why You Should Write a Book (Even if You Really Dont Want To)
Recently, I told a friend (who's a business owner) that she needed to write a book. Although she's a good writer with terrific ideas, she said, "Do I really have to do it?"
How to Use Community Relations to Grow Your Business
Community relations is one of those marketing strategies that isn't talked about much, even though I venture to say practically everyone ends up doing it at one time or another. Basically, community relations is when you and your business become involved in your community. For instance:
Public Relations Productivity
Should it be measured in "publicity by the pound," or by how well external audience behaviors help achieve the organization's key objectives?
Rise of the Creative Class
The fast changing dynamics of the world economy is forcing organizations to fundamentally rethink the manner in which they have been communicating with their constituent communities and decision-makers. It is constantly being proven that conventional communication approaches that are designed to raise public awareness may often have the opposite effects of those intended. This is because they fail to take into account the public's profound resistance to the traditional communication stimuli.
Your Financial Planning Clients May Hold the Key to Free Publicity
Every reporter, from the cub at the small town paper to the high-paid anchor on 60 Minutes, dreams of finding a lead to that news story that everyone will want to read.
Preparing For Your Media Interview
Media interviews are an important part of an overall public relations campaign. Any size company from entrepreneur to Fortune 500 can benefit from media interviews. Always arrive for a media interview prepared and early. We've seen competent CEOs drown in uncharted media waters. Being unprepared guarantees you won't get asked back. When you are contacted for any kind of media interview ask the following questions:
Publicity: Write a Letter to the Editor for Free Publicity
Ever wonder why papers devote a page or more to letters to the editor? Because subscribers love to read them!
PR Planning: Mapping Out Your Strategies, Tactics
With all due respect to all those stereotypical males out there who hate to ask for directions, the fact is that even if the territory is somewhat familiar, if you don't have a roadmap and follow its directions, you're going to get hopelessly lost.
Transparency in Online Transactions
In these days of every increasing demand and competition, there is a considerable choice available to the cautious consumer. People have the choice of various types of media, if they are looking to shop for any particular product.
Public Relations 8 Fix Factors
I say to business, non-profit and association managers, a key part of your job description is ? or should be ? do everything you can to help your organization's public relations effort as it strives to persuade important outside stakeholders to your way of thinking. Especially when it's YOUR PR program that is tasked to move those stakeholders to behaviors that lead to the success of YOUR department or division.
Why PR Can be Effective Medicine
When properly applied by business, non-profit andassociation managers, public relations "medicine"does something positive about the behaviors of thoseimportant external audiences of theirs that MOSTaffect their operations.
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