Attention Owners of Food Related Businesses: How to Get Publicity Any Time You Want
Attention: Who Else Wants To Get Publicity Whenever You Want It?
Publicity is when newspapers, radio shows, television shows, magazines, internet radio or pod casts want to feature you. Advertising is something you pay for. While the audience may not be able to tell the difference, but your bank account will. There are also ways to pay for publicity placements. This is not a scam. There are companies that have such good connections they are able to create the placements anytime they want and its worth the price. You can pick the magazines you want to be placed in, they work it out and you pay when the placement is complete. With proper preparation, you can document your results and maximize each appearance.
Publicity is often a matter of timing. You can get publicity during the slow holiday times. There just is not as much new going on. Look at all the holidays coming up and plan to get your news release out in time for each of them. Create a plan to know when reporters are on deadline so that you are NOT calling them at that time. Create a verbal pitch that can really work, sound and act professional. Sometimes people want to question a media contact as to why their story was not carried. It is not the media's responsibility to critique your information and it is a clear sign inexperience with media. Your story can be bumped by world events or they may have covered your exact topic not long ago and you did not notice. Either way, putting a media contact in the awkward position of having to explain themselves will put you on the avoid list. They will avoid your calls and throw out your news releases. They will think that dealing with you will be troublesome and not worth the story they may get. Media loves people who are easy going and easy to deal with.
Being truly newsworthy is the biggest challenge of all. You may have a good cause, a good reason, a good story , a good business and it may be the right thing to do, but it is truly newsworthy? Is it of interest to the media you are asking to carry the story? Think about it, really stop, and think long about that. Why would this particular media outlet need to carry the story? Are their readers, listeners or viewers the audience you are trying to reach? Are you just sending the story out to anyone? You need to target the media first. Be sure what you are talking about is what their audience needs to know about. Then tell they something they didn't know! Not just your sales prices but real information.
These are the basics to getting publicity anytime you want to.
By Dr. Letitia S. Wright, D.C.Copyright 2005
Dr. Wright is the host of the Wright Place TV Show and a 2004 Stevie Award Nominee. For a free report: 5 Fast Ways to Get on TV,
Much Ado About A Lot!
I say public relations can be a matter of survival for your organization.
Promote Your Products With A Press Release
Writing an effective press release is a way to draw attention to the products you sell and do so at a local level, nationwide and even get internationally. You don't need to be a writer, but you need to clarify exactly what it is you are selling.
Can Your PR Do This?
Can your PR do something positive about the behaviors of those outside audiences that most affect your business, non-profit or association?
Media Training - Essentials for ALL Office Professionals
Often the first point of contact the media has with an organisation is with the front desk or receptionist. Although designated people within a company may have the training and skills needed to interact with the media, the first point of contact within an organisation can make or break a journalists perception of the company and may impact on how they report about your business.
Media Exposure Validates And Legitimizes Your Business
Although repetition is extremely important, there are times when advertising can help bring you a fast response.
Cross Cultural Communication & PR
The Public Relations (PR) industry is responsible for creating and maintaining relationships between clients and customers. Through areas such as brand management, advertising, media relations and crisis management, PR practitioners seek to foster interest, trust and belief in a product or company.
Media Relations: Should You Pay For News Coverage?
Dear New York Times:
Public Relations: Why it Works
The short answer is, it works best when its fundamental premise is the guide, which insures that the primary focus of your public relations program is the behaviors of your most important outside audiences. Not less urgent matters like personalities, communi- cations tactics or administrative concerns.
The wind of changes...
The Medias Muscle: Make it Work for You
The least expensive, most effective way for you to promote your product is through media coverage. Reporters are excellent communicators. They can often tell your story better than you can. They also have the attention of the public.
Hispanic Media Training: How It Can Benefit You
How can media training help you create a successful Hispanic market campaign? There are plenty of examples of Hispanic market campaigns with a broad range of results. Many of you have heard of the infamous airline that invited travelers to fly 'naked'. In the same way, the slogan for pork as "the other white meat" which was successful in the general market was meaningless to U.S. Hispanics.
Getting Articles Published - Eight Steps for Trade Publications
Trade publications present an excellent opportunity for organisations to gain thousands of dollars worth of free publicity by having articles published. As they are regularly looking for articles to fill space and they are often used as a forum to promote new products or services to specific audiences. In addition to this trade publications are often tailored to specific markets and widely read, offering a tailored communication channel.
Why You Should Write a Book (Even if You Really Dont Want To)
Recently, I told a friend (who's a business owner) that she needed to write a book. Although she's a good writer with terrific ideas, she said, "Do I really have to do it?"
How PR Helps Fiercely Competitive Managers
Fiercely combative business, non-profit and association managers use every PR weapon they can lay their hands on. Which means they employ strategic, rapid-fire print and broadcast tactics every day of their business lives.
Well, for starters, because good public relations can alterindividual perception and lead to changed behaviors amongyour key outside audiences. And that can help business, non-profit and association managers like you achieve yourmanagerial objectives.
Is The Traditional Press Review Still A Business Tool Of The Future?
Press reviews are a common and basic feature for surveying the market situtation, your company's public image and the coverage of your competitor's business. Only if you are well-informed about theses topics, you can make sound business decisions.
Write Press Releases That Dazzle
When a reporter is wowed, intrigued, surprised or captivated by your press release, you can be pretty sure you'll get some media coverage. And for most businesses, positive media coverage is worth its weight in gold. The bad news: Although truckloads of news releases fill reporters' inboxes every day, few of them are dazzling, or even interesting.
Another way to really become known in your area is to speak up. Make yourself available to talk to every civic,business and educational group that will have you. Stress your expertise, and, as with writing the newspaper column,never try to sell anything-except your reputation as a knowledgeable, trustworthy professional.
Same Time Next Year: Using Editorial Calendars as Part of your PR Efforts
It's the time of year when calendars crowd out the books and magazines in bookstores and are even on sale at reduced prices. But there's a special kind of calendar that all good public relations professionals use ? the editorial calendar.
Media Relations - Ten Essential Tips to Use The Media to Market Your Business
In the 'Age of Scepticism' gaining media coverage is one way of cutting through the ever increasing noise to get your message across.
|© Athifea Distribution LLC - 2013|