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Public Relations Information

Is The Traditional Press Review Still A Business Tool Of The Future?

Press reviews are a common and basic feature for surveying the market situtation, your company?s public image and the coverage of your competitor?s business. Only if you are well-informed about theses topics, you can make sound business decisions.

Managers: Can We Agree on This?

Your public relations effort really should involve more than press releases, brochures and special events if you are to get your PR money?s worth.

Three Communication Secrets of The Great Communicator

I?ve worked in media and public relations for 20 years, and experience has taught me that communication is an essential skill to master in order to be successful in all aspects of one?s life. No one person can do many things without the involvement of other human beings; having superior communication skills, then, is a highly enviable quality, and those who manage such a feat serve as role models to the rest of us. Ronald Reagan, ?The Great Communicator", exemplified this quality so well that people elected him President.

Levines Laws For Pitching With Panache

Excerpted from "Selling Goodness- The Guerrilla PR Guide To Promoting Your Charity, Nonprofit Organization, Or Fund Raising Event"

Guerrilla PR- Chapter One


Celebrities Cant Have It Both Ways

Corporations are willing to pay substantial amounts of money to prominent personalities so that consumers will relate the brand with their favorite star, and thus will be more likely to buy the product. The buying public imparts credibility to the celebrity because of his or her charisma as well as the credibility that comes with prominence in the media. The power of someone's personality also entails risks for the brand with which they are associated, because any controversial behavior may reflect badly on the product. This has become an especially frequent problem in recent times.

PR: Focus on What Matters!

Sure, as a manager, you have a talented member of the PR team assigned to your department, division or subsidiary, or housed at your agency, and s/he is darn good at placing product and service plugs on radio and in the newspaper. Which may be all you want. And that?s fine.

How To Get Radio-Active PR For Your Non-Profit Cause-Part One

"We are in the communications business, the business of conveying messages to the human brain," said the late David Sarnoff, founder and president of RCA. "No man is wise enough to know which avenue to the brain is best. Therefore, the sensible idea is to make all avenues available for carrying the message."

How To Get Radio-Active PR For Your Non-Profit Cause: Part Two of Three


How To Get Radio-Active PR For Your Non-Profit Cause: Part Three of Three


The Role Of Public Relations In Branding

Because PR can be difficult to control, it is often discredited. According to Dick Lyles, president and chief operating officer of The Ken Blanchard Companies, a full-service consulting and performance improvement company, "People tend to migrate to things they can control. Even now, when an executive looks at an advertising message that's exactly what they want to create, with exactly the right positioning and so forth, they say, 'That's the message I want to send.' That's great, even though people may not read it, or people may give it less value and discount it, because it's advertising.... [On the other hand], if you get a well-placed article in a trade journal or you get some ink, people give it more credibility. The impact is greater, but because it may not come out exactly the way it was intended to come out, [businesspeople frequently] discount it."

Media Exposure Validates And Legitimizes Your Business

Although repetition is extremely important, there are times when advertising can help bring you a fast response.

Anatomy Of A PR Campaign

The message is determined by analyzing the brand being marketed, and doing so with clear vision and self-knowledge. Too many marketing executives rely on their own concept of the brand's identity, and never bother to discover what attributes the public has assigned to a product. Just because you've decided that you want to project a certain image doesn't mean that's the image you're projecting. Extremely high-profile marketing campaigns have failed because not enough market research and communication with the consuming public were done.

Effective Public Relations: Why Did Bec And Lleyton Do It At 3:15AM?

If you are in Australia at the moment, it is hard to miss the engagement news of superstar couple, tennis ace Lleyton Hewitt and TV soap Rebecca Cartwright.

Cultivating Positive Media Relationships

Some people think that publicity is all about paparazzi snapping photos of celebs and intruding into their private lives -- or as Woodward and Bernstein blowing the lid off of a government scandal. But, as a small business owner, publicity is actually one of your greatest allies! People who read about you in the newspaper or hear an interview with you on the radio will sit up and take notice -- much more notice than if they simply see a flier of yours posted at the Laundromat. But you have to be in charge of your relationship with the media, and make sure that it is a good one!

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