On Sunsets and Telecom
Another perfect sunset seen from Redondo Beach, California. Since arriving here in June I've had the pleasure of watching many sunsets while jogging or walking along the Redondo "Strand," and have yet to tire of the endless beauty of each individual sunset. Each one is stunning, each one is different. While jogging along this evening, watching today's contribution to my portfolio of California memories, the thought came to me that sunsets are a lot like the day to day activities that challenge our lives.
A Redondo Beach sunset has four major components:
· The sun
· The ocean
· Clouds (or lack of clouds)
With this combination we have the ability to put together a different sunset every evening, never repeating the same sunset. Each sunset is very different, leaving a completely different emotion to the sunset participant. In Redondo Beach, the entire waterfront area appears to pause for about 10 minutes each day to watch the sun go down, indulging in explosions of color and emotion that accompany the event. Our business lives show some interesting parallels to sunsets. In my industry, telecommunications, we also have very few basic ingredients supporting business:
Cable and air (wireless) Electricity Computers Software Packet handlers (routers, switches, modems, etc)
When you think about it, each new company developing and deploying a new telecom-related product is using a combination of the above items ? they are just connected and marketed in unique models needed to fulfill requirements a market or industry. Thus, whether you are an Internet Service Provider, a web hosting company, a Voice over Internet provider, or a traditional telephone company, at some point in your business case your product will include all the above components.
Thus it is not magic to understand the technical portions of a telecom business. All telecom and Internet-related companies use the above components ? they are just put together and marketed in a different manner.
This also leads me to believe technology is not the discriminating factor in the success or failure of any business. That factor is more a product of understanding your market, developing a product with a well-prepared business plan, And then aggressively executing against your business plan. Technology can never stand alone, and very few successful businesses have ever been built solely around an emerging technology. The technology must be designed to solve a business challenge, or enable a new business model.
We have all gone through the exercise of taking an object, and determining what the purpose of that object may be. A sheet of paper may be a tool for recording written or printed information, it may be the raw material for a paper airplane or origami, just as it might be a tool for cleaning your teeth when you cannot find a pick or floss. The sheet of paper works well for all.
Computers and networks are similar. You ask what a computer is, and the response may be a word processor, or a communications terminal, or an emergency disk backup platform, or even a platform for playing games and entertainment. One computer may accomplish all the above, although the owner of each individual computer may give you a very different answer on how a computer should be used.
An Internet connection may be used primarily by one company for research and business intelligence, while another company may consider the Internet as a delivery system for disaster recovery backup and storage. Again, suitable for both, but very different in application.
Just as a sunset changes every day based on the presentation or conditions of its contributing components, the business must also consider technology as a tool to execute a successful business plan. It is important to first understand the business requirements, and then reach into the technology "tool bag" for the components needed to deliver.
(About the Author ? John Savageau is a managing director at CRG-West, responsible for managing operations and architecture for several of the largest telecommunications interconnect facilities in the US, including One Wilshire in Los Angeles)
Encouragement--Heart At Work
Encouragement can have a very powerful effect on bosses and co-workers. The literal meaning of the word, encourage, is to put heart into. When this definition is applied to work situations, it suggests:
A Pickup Line
Direct Answers - Column for the week of November 11, 2002
To Thine Own Self
Direct Answers - Column for the week of December 6, 2004
Words That Can Leave You Powerless
The lines below come from this weeks mind treatment, written by Rev. Angelica Jayne who is a regular weekly contributor to this site.
The Finer, and Finest, Things in Life
In America, we have a saying: The finer things in life. These are the things that most people talk about when they are speaking of thing of high quality. In fact, much of that which propels people to pursue success, particularly financial success, is the desire to participate in the finer things in life.
Keeping Your Attitude Up When Circumstances Are Down
Everyone knows that a positive attitude is key to the successful life. But what happens when things go wrong? What happens when circumstances deal us a blow? We have a tendency to let our attitudes take the dive along with our state of affairs. Life deals us setbacks, both minor and major, on a regular basis, but if we are going to be successful, we need to know how to deal with them and keep our attitudes intact! We need practical tools to help us understand how we can go about keeping our attitude up, when the circumstances are down. Here are some thoughts to help us do so:
Direct Answers - Column for the week of September 29, 2003
Are You Afraid of Change?
Change, no matter how you cut it, can certainly be adaunting task. There are so many ways to change; yourimage, attitude, environment, perceptions, addictions, andhow you treat others.
Remember The Titans --Let Them Never Forget...
In the popular movie, "Remember the Titans" mostof us most likely can recall our favorite scene.Do you remember this one?
Its The Journey, Not The Destination
Don't you just hate clichés like the one illustrated in the headline of this article? I know I do. But love them or hate them, most of us must admit that such adages and clichés are often grounded in truth, and this one is no different.
Look Out Any Window
Over my extended Thanksgiving weekend I took some time to look through my telescope at the moon. I saw the full moon rising in the east-northeast and thought it would be a good night for a look, so I set up my Meade reflecting telescope in the kitchen and aimed it toward the window.
Energy Work Basics Part 1: So What is Energy?
Everything is made of energy. Atoms, molecules, light, sound and color have energy. Our bodies are made of energy. Thoughts, emotions, actions and environments have energy.
Direct Answers - Column for the week of February 9, 2004
The Art of Giving
In the pursuit of the life we dream of, this journey we are on forsuccessful living, the focus is usually on figuring out what it is exactlythat we want and then setting ourselves on course for going and getting it.This is very important: Know what you want to get for your life and thenpursue it.
Dreams and Desires, Wants and Wishes Journals
Have you ever dreamed of a new house? Have you ever wished for the perfect mate? What about wanting that job that you've always dreamed of? Have you wished for a perfect day?
Life Goes On
Boy, do I feel old. Or at least older.
When Self-Growth becomes Self-Sabotage
Many of us invest quality time and energy into our personal development. We buy inspiring books, sometimes with the workbooks or journals that complement them. We discuss psychology with our friends ? or we look for friends with whom we can have open discussions on the subject. There is activity in our mind ? at times a little bit of confusion. We encounter so many different lines of thoughts, so many tools, so many exploratory exercises we can do. It's as if we were in the middle of a dense, majestic forest?
Being An Adult
I have always thought that grandparents were the icons of wisdom, the "go to" person with he answers, the epitome of patience.
It Only Takes a Spark - Pass It On
Great inspiring people have influenced people in every area of life throughout centuries. Henry David Thoreau, the great 19th century transcendentalist writer, was influenced by the great Ralph Waldo Emerson. Thoreau was the impetus for Ghandi's and Martin Luther King Jr's civil disobedience, which ultimately changed the shape of the world for a better humanity. Socrates taught Plato who taught Aristotle, who collectively remain the greatest philosophical trio in history. We often stand on the shoulders of giants. And we can notice connections such as these throughout history--a lineage--a passing down of wisdom. Such is the case in the drumming world as well. It only takes a spark. And that spark can potentially inspire many to enter a new encouraging world, accompanied by enthusiasm, new hope, and excitement.
World Kindness Day
Once upon a time, in ancient India, a beggar favored a certain foot of land in a village square. He wanted to be rich, but he only knew dire poverty. One day he died on the spot where he had been begging for decades. The villagers decided to bury him on the spot where he had spent decades begging. They marveled when they found that only a few feet beneath the surface lay a treasure chest from an ancient kingdom.
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