Is There a Plumber in the House?
I don't know about you but I get really frustrated when I have to deal with anyone in the plumbing, heating, or electrical field. For the most part, the service is horrible, the contractors are unreliable, and the lack of professionalism is rampant.
Case in point, we've been working on adding a new bathroom at our house. We had a plumber all lined up to do the work. When we were ready for him, we gave him a call only to be told he didn't have time to do the work. If he had told us that a month before we might have had a chance to line someone else up to do the work. So instead of a bathroom, we had a real nice porch. Fortunately, we were able to find someone else to help us out and the construction project is moving along.
Imagine my delight when I saw this press release:www.clickpress.com/releases/Detailed/2007005cp.shtml
Hub Plumbing and Mechanical in Boston has initiated a program called "Red Carpet Service". Get this?the technician shows up at your house or business and literally rolls out the red carpet to protect your floors. They wear boot covers, have badges for security, and they actually arrive ON TIME dressed in clean red uniforms.
When you call their offices for an emergency, their phone is answered by a customer service representative who actually works for the company-not an answering service that just takes a message. The customer service rep can dispatch a technician immediately in case of an emergency.
The company also offers consistent pricing for everyone-no extra charges because you live in a fancy house.
I don't know who the genius was who wrote this press release but it is masterful. It does exactly what you want a press release to do:
*It is newsworthy-the customer service bar is set very low in the trades so a trade company that actually provides good service is, sadly enough, newsworthy.
*It shows why this company is different from its competitors.
*It tells exactly what problems the company solves-they assist "both residential and commercial customers with code violations, sewer/drain clogs, garbage disposals, water heaters?"
*They even specify where they work-Dorchester and Wellesley.
Print this press release and save it. Use it as a model for all your future press releases. It really is brilliant.
Caroline Jordan, MBA helps self employed professionals build successful businesses, attract clients they enjoy working with, improve cash flow, and enhance their reputations. To find out how visit: http://www.TheJordanResult.com
Your Online Newsroom: How to Give Reporters a Tip
It's hard to imagine a reporter working today who doesn't regularly visit "official" company websites. And it's hard to imagine just how much those websites have improved reporters' lives.
Writing a Press Release: The Design Basics
Big corporations like General Motors and Coca-Cola spend thousands of dollars on press kits with specially-designed folders, full-color stationery, digital photos and lots of other goodies. Does this make a reporter more likely to do their story? In my experience, the answer is no.
What Does Your Telephone Say About You When You Are Away?
Business to Business relationships come to expecta certain level of professionalism, from the firsttelephone call to the final delivery.
Did You Know That Even TV Remote Control Units Can Get Press and Media Coverage?
Did you Know That Even TV Remote Control Units Can Get Press and Media Coverage?
GETTING YOUR MESSAGE ACROSS
You have a story to tell. Your company has developed a revolutionary new product, or an improved version of one that is known and respected in the marketplace. Most companies are media-savvy enough to take a proactive approach to publicity. Yet there are many firms that instead sit on a new development, waiting for the press to come to them because they are unsure of how to "break the news."
Media Training: Three Reasons to (Almost) Always Stay On-The-Record
The words are pop culture heroes.
Advertising Is Dead. Long Live PR
Although I still believe there is a place for advertising as a brand maintenance or brand affirmation tool, I am convinced that to build a brand today, you need PR. At one time advertising did build brands. But this was in a simpler America. That America, sadly, is no more.
Media Kit: 25 Component Possibilities
Media kits include a combination of information whether created for electronic delivery or print. The number of components depends on the kit's focus and intention. For instance, an author's kit would include a different combination of information than a service business, or a multifaceted company or speaker.
How To Get Zero Cost Publicity For Your Business Part 2
This is the ending to my previous article, How to get no cost publicity for your business. Some other options include signature files, joint ventures, free for all links, informational articles, webrings, and giveaways.
Are You Newsworthy?
Non-news professionals often have a hard time understanding why their ENORMOUS news announcement, creates barely a ripple in the media.
Leveraging Media Coverage - Your Tool For Business Growth
Media relations, simply put, is the business of building and growing reputations. One of the strengths of media coverage is that its free and gives great credibility because it is written by a third party, namely a journalist. But media relations does not simply end with an interview or article published. It is important to then use this media coverage to create opportunity for your business.
Creating Event Magic through Planned Video Production
Once upon a time, there was a young, stressed out corporate events planner called Tanya. She was organising a large-scale event for her firm's biggest client.
PR: A Potent Force for Success
What's REALLY potent for a business, non-profit or association manager is public relations' ability to alter individual perception leading to changed behaviors. And then, to persuade those key outside folks to the manager's way of thinking, and help move them to take actions that allow their department, division or subsidiary to succeed.
Boost Your Business by Partnering with a Non Profit Organization
Is your business looking for new and creative ways to gain publicity and build your customer base? Partnering with non profit organizations may benefit your business in many ways.
6 Steps to Using Trade Magazines To Reach Customers
When developing a publicity campaign for their business many owners overlook the importance of trade magazines and journals as vehicles for reaching new customers. While mass media publications have widespread readership, the targeted nature of trade publications make the information that appears within them even more powerful.
Media Relations - Ten Essential Tips to Use The Media to Market Your Business
In the 'Age of Scepticism' gaining media coverage is one way of cutting through the ever increasing noise to get your message across.
How to Stay Composed During Contentious TV Interviews
NOTE: Brad Phillips was a Producer for CNN's The Capital Gang from 2000-2001.
Do You See PRs Real Value?
As a business, non-profit or association manager, do you see the value in doing something positive about the behaviors of those important external audiences of yours that most affect your operation?
Whats Important About PR?
Quite a bit, actually. Public relations helps business, non-profit and association managers achieve their managerial objectives with results like these. New proposals for strategic alliances and joint ventures; rebounds in showroom visits; customers making repeat purchases; stronger relationships with educational, labor, financial and healthcare interests; enhanced activist group relations; new membership applications; capital givers and specifying sources looking their way, as well as improved relations with government agencies and legislative bodies; both new thoughtleader and special event contacts; and expanded feedback channels.
Do You Really Need PR?
The right kind of PR, that is, the kind that puts you in charge of the care and feeding of a lot of people who play a major role in just how successful a manager you're going to be?
|© Athifea Distribution LLC - 2013|