Media Exposure Validates And Legitimizes Your Business
Although repetition is extremely important, there are times when advertising can help bring you a fast response.
If you're having a fire sale, you want to advertise. You can put an ad out in a day, control what it says, and pick where and when it will run.
Media relations should never be viewed as a quick fix; it is a cumulative process. It needs to be an ongoing part of your business plan.
The process involves placing a story after story, segment after segment. You slowly build the image of your company or product, and establish yourself as an expert in your field, as someone whom the media seeks out, as someone who is presented to the general public as newsworthy.
Celebrity chef and restauranteur Wolfgang Puck is a perfect example of practicing effective media placement. He has been actively promoting his restaurants, his cooking and his food lines for years. He's been on countless TV programs and featured in hundreds of print feature stories.
The result: There are millions of chefs in the world, but only one Wolfgang Puck.
Michael Levine is the founder of the prominent public relations firm Levine Communications Office, based in Los Angeles. He is the author of Guerrilla PR, 7 Life Lessons from Noah's Ark: How to Survive a Flood in Your Own Life.
GuerrillaPR.net is a resource for people that want to get famous in the media, without going broke. http://GuerrillaPR.net
10 Ways to Get the Media to Love You
So you've put yourself "out there" with a public relations campaign. Your dealings with the media now become critical. Those relationships with the media can make or break your public relations efforts. Here's how to get the media to love you:
Top Five Publicity Myths
Most people consider getting publicity the most important part of public relations. It's also very mysterious to many people. Here are my top five publicity myths, to help make publicity better understood.
Managers: Do You Trust Your PR?
You can if, as a business, non-profit or associationmanager, you can honestly say you are doing somethingpositive about the behaviors of those important external audiences of yours that most affect your department, group, division or subsidiary.
Media Releases - Helping Grow Your Business
Business people often spend time and money trying to find new ways to stand out from the crowd or craving recognition and exposure for their organisation and its achievements.
Permanent Press: Using Press Releases to Keep Your Company in the News
When is your best advertisement not an advertisement? When it's a press release.
Foolproof Publicity for Marketing-Minded Financial Planners
They'd hate to admit it, but the media is pretty predictable.
There Is No Such Thing as Competition
A wise friend of mine has often said, "There is no such thing as competition." I happen to agree with that philosophy. In fact, I have many solid business and social relationships with people you might consider my "competition". Some of my best friends are "competitors"!
Dont Do This to Your News Release!
Hundreds of thousands of News Releases are sent out all the timeand many people will show you different ways to write a news release in a way that will result in publicity for you or for your company.However, many people over look the 17 Deadly Sins that you should never do or have in a news release. These can cause your news release to end up in the shredder!
Why Not PR That Gets Real Results?
And not results you can measure only in terms of magazine circulation, TV audience numbers, or news release pickups.
Killer Press Kits - Press Kits That Demand Attention
So, you've had your book published or you've gone the self-published route, but what do you do now?
Custom Reasons for Custom Publishing
Once considered the stepchild of the publishing industry, custom publishing now claims a legitimate slice of the B-to-B MarCom pie.
For Marketing-Minded Financial Planners, Small Publications Can Have Great Publicity Impact
Just because a publication is small doesn't mean that getting your name in it won't have great impact.
How To Get Zero Cost Publicity For Your Business Part 1
Would you like to expand the volume of your business? You can let thousands know about your service, your store, or your new product without spending a penny. Whether you want to make more sales or get an offer on television, you can broaden the scope of your clients by free publicity.
Go Ahead, Marketing-Minded Financial Planners, Call a Reporter
Yes, you can call a reporter.
Hispanic Media Training: How It Can Benefit You
How can media training help you create a successful Hispanic market campaign? There are plenty of examples of Hispanic market campaigns with a broad range of results. Many of you have heard of the infamous airline that invited travelers to fly 'naked'. In the same way, the slogan for pork as "the other white meat" which was successful in the general market was meaningless to U.S. Hispanics.
Five Publicity Buckets For Marketing-Minded Financial Planners
Maybe you've seen another financial planner on TV, and thought, "Hey, I'm just as good as she. Why didn't the press pick me?"
Mastering the Media
What do Monica Lewinsky, Shoshanna Lowenstein, and even Richard Hatch have in common? Media exposure. They were ordinary people who became household names.
Publicity and Marketing Magic For Financial Planners: The Four Mores
Publicity will take your financial planning practice, your business, and your life to the next level. It's going to bring you:more recognitionmore credibilitymore value to the marketplacemore businessIt's obvious that getting more publicity ? exposure in the media ? will yield you more marketplace recognition. But how do the other three "mores" work?
Detailing The Famous Kentucky Derby Train
The annual detailing of the Kentucky Derby Train is an annual ritual for the beautiful long sleek historical piece of American History. It may seem easy to detail such a fine piece of machinery, but it take many man-hours and they expect it perfect. Such a job is sure to inflate the egos of the company with the contract and make some ice pictures for their portfolio.
The Press Release: How to Get the Media to Pay Attention!
As many of you already know, promoting and marketing your business in as many creative ways as possible is crucial to the success of your venture. But finding ways to get noticed presents a major challenge for most entrepreneurs. One of the most cost effective and powerful methods of getting noticed is by way of a good press release. Why? Because it has the potential of reaching millions.
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