Advertising - For Small Businesses (Part 1)
Is it right for you?
If you decide to advertise your productor service then you must ask yourself - "Will potentialcustomers read this publication and will they take actionhaving read my ad?"
National newspapers - Read by a huge cross section of thepopulation. If you're inserting a display ad then it wouldneed to be professionally designed and you'd need to be init for the long run. It would be expensive and I don't seeany small to medium sized business justifying the cost. Itmay suit you better to use the classified advertising in thenational newspapers - again, it depends on the type pfbusiness you're in. Check out what your competitors aredoing and if their in it, then perhaps you need to be.
Local newspapers - May be more appropriate for your businessparticularly if you only want business from the local area.Again, you must be prepared to consider an ad every day orat least once a week for several weeks. Classified ads maybe more suitable for your business particularly if you havea product or service that people would look up theclassifieds to find.
Business/Trade magazines - There's a magazine published foralmost every business you could think of. They are oftenproduced by Trade Associations. If, for example, yourproduct or service is used by plumbers and heatingengineers, then it makes sense to advertise in theirmagazine. Use the internet to find the magazine orassociation you want.
Consumer magazines - If your product or service is used bythe consumer, then this is for you. These again can targetspecific markets. I know of an image consultant who alsodoes wedding makeup. She advertises her makeup service inwedding magazines. She also, separately, advertises herimage service to the mother of the bride in the samemagazine. Think about the people who buy your product orservice and there's bound to be a specialist magazine thatthey read.
Magazines last longer - You'll get more mileage out of amagazine as they tend to be read several times. They mostlycome out once a month so people take more time to read andre-read them. You'll find a list of business and consumermagazines at: www.refdesk.com/mag.html
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Virtual Assistance for Healthcare Professionals
Administrative and clerical tasks are the bane of every industry. No matter how small or large your business is, you will eventually find yourself with stacks of paperwork that need your attention and phone calls that need to be made. And when will you find the time? If you are busy seeing your clients during the day, then the paperwork waits until the evenings and weekends. This can make for some very long days and total exhaustion. Hiring a virtual assistant is becoming the best option for many professionals.
Retail Customer Opportunities for Pressure Washing Companies
Pressure washing companies must look for customers in the retail industry to make sure they stay busy. Large Box Stores and Grocery Stores are often you best customers in that regard. Cleaning concrete or doing "flat work" makes sense for a number of reasons, 1.) It is not labor intensive like washing trucks; 2.) Routine scheduled customers make the work extremely easy; 3.) Generally you do not have to worry about not getting paid for work completed, as the corporate offices will pay you, even if they are sometimes a little slow to pay.
More Rules for Franchising?
The FTC- Mighty Federal Trade Commission has unilaterally decided to change the franchise rule. They changes are sure to hurt American business, Franchisors and the over 400,000 Franchisees in the United States today. These regulatory changes even if mere interpretations and opinion cause events which have unintended consequences. Such changes are rarely forgotten as one simple stroke of a pen by a Federal Trade Commission attorney who does not understand the real world of franchising can wipe out several quarters of profits.
Forming a Corporation ? Investors
You've come up with the best idea since sliced bread, figured out a business name and formed a corporation. There is, however, one small problem. You need money. Welcome to the world of investing.
Business Scents - Do They Work?
You see it often in large shopping complexes. Customers seem to be flocking to a certain stall in large droves. There is a special attraction that cannot be explained.
The Triple A Way to Spark Your Companys Profits
Winning small and home based businesses today must continually shake things up to stay in the game. Whether it's adding new marketing twists on existing products and services or anticipating customer wants with compatible new items you can add to your product mix, hatching new ideas and concepts is vital to a profitable company.
How to Start a Carpet Cleaning Company
Opening a carpet cleaning business is a great way to earn money as your own boss. This is a relatively simple business to start, with low overhead, and little experience required. Start up costs can be minimal, if you shop around. Additionally, there is a steady market for quality work.
Do You Want Your Own Fully Programmable ERP? - Part 3
Continuing from the second article:
Become The Squeaky Wheel and Watch Your Business Skyrocket!
Providing high quality customer service is a must for any business to survive.
Discover How You Can Start Making Your Small Business Dream Come True
As a teenager I worked for my father's small business. At18 I worked for a small video rental business owned by twopartners; there were 4 employees. At 23 I worked for anauto body shop, the owner was from Greece; there were 8employees. At 25 I became CEO of my family's smallbusiness; we have 15 employees. Today, I own a 3-employeeautomotive repair shop; an online business; a promotionallicensing business and I still consult for my family'sbusiness.
S Corporation ? What Is It?
For many small businesses, the "S" corporation is the business entity of choice. The "S" in S corporation refers to a tax designation. All corporations are created the same way under state law. A small business must then chose a tax status, to wit, "C", "S" or non-profit. Important issues concerning S corporations are covered in this article.
Loose Lips Sink Ships - The Fastest Way to Put Yourself Out of Business
I agree that knowledge should be free, but the next person I see revealing their hard attained business practices in a public forum, I am going to feel the need to approach them, make them choose their own switch from an outside tree, then whip them with it.
Hard Money Lenders -- No Money Down The Easy Way
Would it help you as a real estate investor to be able to"Close For Cash in Days," even if you're tapped outfinancially?
A Look at Small Business Incorporating in Florida
The choice to incorporate a small business in Florida has several advantages. Corporations are separate legal entities and, as such, the corporation rather than individual owners pay both the taxes and the liabilities. If you are thinking of running (or are currently running) a small business, incorporating in Florida might be a good idea because you would no longer held personally liable if your business suffered a downturn.
The Step Zero Effect
The key to organizational focus and helping those who need what you do is knowing, precisely, what you do well -- and what you don't do well.
Facts About Starting Elderly Group Home Businesses
There's been a recent rise in the number of elderly group home businesses springing up everywhere around the world, what with an estimated one in four families providing care for an elderly relative today. Before you decide to jump on the group home business bandwagon, though, you need to know as much as possible. This brief guide will help.
WARNING to Home Based and Small Business Who Want to Buy Television Cable Advertising
Most small businesses will not even try to advertise on television. It's too expensive and the audience is too broad. The ads on television are not targeted enough. Think back to the last time your entire family was gathered around a television set. It was fun family time, but think of how different each member of your family is. The children at different ages want different things.
Your Babys Ugly..and Youve Got Bad Breath
I've got good news and bad news. The good news is that 98% of businesses are small businesses. That bodes well for the entrepreneurial spirit that has made our nation great. The bad news is that 80%, that's right, four out of five new businesses will fail in their first five years.
50 Ways to Save Money
There are countless ways to save your business money. Unfortunately, many Australian businesses are overlooking them, or simply don't have the time to go searching them out.
Setting Up as an Electronic Repair Authorized Service Center
If you plan to upgrade your workshop into an Authorized Service Center, this should guarantee plenty of work and a secure future. Setting up from scratch as an Authorized Service Center is not an easy job. Your workshop need to meet the manufacturers' requirement first before they can appoint your company as an Authorized Service Center.
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