WARNING to Home Based and Small Business Who Want to Buy Television Cable Advertising
Most small businesses will not even try to advertise on television. It's too expensive and the audience is too broad. The ads on television are not targeted enough. Think back to the last time your entire family was gathered around a television set. It was fun family time, but think of how different each member of your family is. The children at different ages want different things.
The parents depending on their age and occupations could be concerned with wildly differing issues. Was there a grandparent or aunt or uncle there too? Each person has entirely different attitude and interests, yet the commercial was tailored for only one person out of that group. The message is wasted on the rest of the family who don't care about the product or the problem it solves.
There are ways that a small business and even a home based business can get on television and get their message to the market they are after. First of all, know your client. Know everything you can about who you are selling to.
If you think your product is for everyone, this article will not help you. If you know everything about your target market, you will know where to find them. Where they hang out, what they read, eat, wear and watch. Who influences them, who angers then, who inspires them, who informs them. That where you want to be also. On television, check out the shows and cable channels that speak to your audience. For my show, The Wright Place TV Show, Lifetime, O network and WE channel are where a lot of my viewers will also be.
Dr. Wright is a Stevie Award Finalist for 2004 and the host of The Wright Place ? TV Show seen in 5 million homes in Southern California and on the internet at http://www.wrightplacetv.com. Get Your Free Special Report: 19 Secrets To Effective Television Advertising That Cable Companies Don't Want You To Know by emailing firstname.lastname@example.org
Over Disclosure Hurts Businesses
Many investors and business ethics professionals are calling for more transparency and regulators are calling for more disclosure. Yet in the franchising industry this can spell disaster indeed. Often Competitors seeking information about companies will collect these documents and use it to the disadvantage of franchising companies.
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10 Cardinal Rules for Business Growth
After over 30 years of participating in hundreds of businesses,competing in at least as many different industries, withcompanies marketing both products and services, you begin todevelop and accumulate some fundamental businesses axioms or"rules of thumb" that seem to make more sense everyday and gainmore value in business practice as your career continues toadvance and evolve.
The Virtual Assistant
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Self-cleaning glass has been talked about a lot, with such a catchy name in his hit the headlines of not only the trade journals, but also the mass media. Does self-cleaning glass mean that all the window cleaners and small businesses across this country are doomed? No, not yet. First of all, self-cleaning glass is not really self-cleaning at all, so many Industry call it low maintenance glass, but either way the idea is intriguing and appeals to consumers. In a recent article in Window and Door magazine, in March of 2003 the industry was asked what they thought of self-cleaning glass many of those interviewed were among the building industry, interior designers, architects, glass manufacturers, new homebuilders, tenant improvements retrofitters and window cleaning service companies. Having been watching the developments of self-cleaning windows for quite some time, we see a time when the big mirrored glass buildings will no longer need the same frequency of services. What does this mean for companies like; the Window Genie; the Window Gang; the Window Butler; and the Window Wash Guys.
Deciding Which State To Incorporate Your Small Business In
Once you've decided to incorporate your small business the next step is deciding which state to incorporate in. A common misconception is that businesses must incorporate in their state of operation. You can, in fact, incorporate in any one of the 50 states and the District of Columbia regardless of where your business currently operates.
Setting Prices - Pricing Your Consulting Services
THE PSYCHOLOGY OF PRICING
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A solopreneur I know disappears from my radar screen for weeks on end when she's actively engaged on a project for a client. During this time she is heads down, totally focused, and immersed in delivering her service to her current client. She works long hours each week, sacrificing her personal life, relationships, and self-care to meet her commitments to her client.
Why is My Restaurant Not Full Every Monday Night?
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Want to Grow Your Business? Make an Irresistible Offer
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Too Many Lawyers in Franchising Today
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Why Clean Mobile Homes for a Business?
Manufactured and Mobile Home owners know that the weather this year will be quite harsh. It's imperative these owners to clean out rain gutters and debris from on top of their homes. They realize that they must thoroughly wash off this summer's dirt so they do not have drip marks on the sides of their cottages this winter. They must eliminate the mold buildup, and unsightly stains. Those mobile homes which have not been cleaned all Winter must have their rain gutters cleaned so when Hurricane remnants dump massive amounts of water in a region the roofs do not collapse. It is equally important to clean the bottom of the eaves and carport to prevent mold spots from forming.
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How to Promote Yourself to Small Business Riches
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11 Things Small Business Owners Can Learn From Punxsutawney Phil
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Are You Running Your Business or Is Your Business Running You?
Being a small or home-based business owner can be loads of fun and very rewarding.
Measuring Your Way to Success
Are you a motivational speaker who consistently gets rave reviews yet your ratio of speaking to return rate is not where you would like it to be? Perhaps you are a trainer whose delivery is complimented time and again, and yet you are only being asked by 10 to 20% of the clients you see for a repeat performance?
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