Do You Have A Press Package?
How do you make a friend of the media? A press package can go a long way in helping you deal with the media. It allows you to have everything you need handy.
Many individuals in the media will ask you to send yourpress package to them, so it is very important to be sure to make one up and to keep it up to date.
What does a press package contain?
1. Your biography
Note: If you are a frequent speaker, you also want to have an updated itinerary in your press package of where you will be speaking.
Copyright DeFiore Enterprises 2002
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Most small businesses have logo'ed shirts, usually polo shirts with logos, this is typical in American Business. But many small businesses either do not have a dress code for pants and shorts or they have one, but rarely enforce it. Others take the approach that unless something is way out of line, the small business owner just doesn't say anything. What is you dress code in your small business? Is it an unspoken dress code? If so you are not alone.
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