Public Relations Primer, Part II: Five Dos
1) Package your story. Two critical elements will help you do this: Knowledge and Creativity.
When you use your knowledge of the media to package a story, you:
--Know when and how to call the media
--Know what to send (hint-it's not always a press release)
--Know how individual reporters like to get information
--Think like a reporter
When you use your creativity to package a story, you:
--Devise timely news and angles that get the media's attention
2) Help the reporter (and help yourself). You will get a reporter's attention, and keep their affection, when you are helpful to them. When you contact a reporter, always have three talking points and a key objective. If the reporter asks for any information, such as academic studies or government statistics, cheerfully offer to get it for them. But you don't want to tell too much. Don't offer information on a competitor-you may end up squeezing yourself out of the story.
3) Honor the rules and the process. No matter how much help you provide, the story is still the reporter's, and there are lines in journalism that you as a resource cannot cross:
--If a reporter says they are not interested in your story, don't press
--Do not be offended if the reporter contacts competitors, or gets an alternate point of view
--Do not ask a reporter if you can read the story (they will be offended)
--Do not repeatedly ask a reporter when your story will be published
4) Hustle to get to a reporter before your competitors. In the crowded business environment, a key to getting publicity is that if you recognize a potential story, drop everything and develop a package for a reporter. Your competitors are probably seeing the same thing you are.
5) Leverage your results. The glow of seeing your name in print need not disappear when the next day's newspaper comes out. You can use that story over and over again in your marketing and publicity efforts. Print out the article on your letterhead and send copies to your top customers, to your friends and family. Include it in your standard sales kit. You've been anointed an expert by the media, and this status will help you grow your business.
Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.
Submitting A Press Release Can Benefit Your Business
A Press Release is a captive story that can be about a person, a business or organizational group that is submitted to the media. The distribution of a release can be targeted to media outlets in newspapers, TV, radio stations, magazines and global newswire networks. Like with any other form of marketing, a well-submitted press release will give added publicity and creditability to an individual or a business.
Top Ten Tips for Writing your Best Press Release Ever
Keep these few crucial details in mind when writing and submitting your press release to increase your chances of news coverage:
PR tips for business
Question: Why should your business issue a press release? Answer: because you have something to say, you want to say it in public and a press release encourages the press to say it for you. And because you want to show your business in a favourable light from the outset and begin the longer-term process of building awareness and understanding of your product or service.
As the comedian Steve Martin once said, "some people have a way with words and some people have not way." Increasingly, I am seeing information from companies, particularly in news releases, that "has not way."
The Power of Radio - Tips for Great Radio Interviews
Many people are intimidated by radio interviews, whether live or pre-recorded and often spoil great promotion and branding opportunity in less then effective interviews.
Are You a PR Chowderhead?
You are if you stand by while your public relations people futz around with communications tactics instead of nailing down those outside audience behaviors that help you reach your objectives.
Dont Expect to Bump Oprah From A Magazine Cover
"I want a pony, a tree house and the fastest bike in the world."
Getting to Know Your Local City Council Members
The easiest way to meet city council members is to meet them at an event. Usually city council members have a phone number that is listed. Many will not ever answer the phone, but events they must be cordial and open to all. Explain who you are and your business and thank them for some endeavor they feel strongly about in the city. If they are too busy to talk with, then make friends with everyone who talks to them and make sure they get a business card too.
R.O.I. -- O.K., Heres The Deal!
You can SO measure return-on-investment for a public relations program!
How To Share Your Success Story Without Sounding Like You Are Bragging
A great way to celebrate your achievements and capitalize on your successes is to share them with your clients, members, community leaders, and other influential decisionmakers. But how can you do that without sounding like you are bragging?
A Simple Formula for Success
Leaders in the business world need public relations big time, and they show it every day.
Do I Really Need a Publicist?
Are you hesitating about hiring a publicist or, if you haveone, do you stop before writing that final zero on the monthlycheck, and think "I can do that myself." Suuure, you can!
What People Believe Can Bring You Success
Just think about it.
All Youve Got To Lose Is Everything
Everything, that is, if you ignore those folks whose behaviors have the greatest effect on your business.
Do You Have A Press Package?
How do you make a friend of the media? A press package can go a long way in helping you deal with the media. It allows you to have everything you need handy.
How to Tap in to the Holiday Publicity Bonanza
If your product or service can be given as a gift, a publicity windfall awaits at the end of the year - but you need to start working in June. Each December, media outlets cover the newest, the hottest and the most unusual Holiday gifts. The reporters assigned to develop these pieces typically depend on two sources of information:
PR Secrets for Small Business
Most small businesses do little to no public relations (PR) to promote their businesses. The reasons are fairly common. No one within the small business knows the mechanics of writing a press release, and if they did, they don't know what to say. Instead, small business owners wait for a local reporter to stop by or for a trade publication editor to notice them at a trade show. Most small businesses are still waiting, but a select few luck into their moment of fame; and when it comes, Wow! what an impact it can have.
Grow Your Financial Planning Practice by Taking Your Publicity National
Think that you aren't big enough for national media coverage? Says who? Certainly not the USA Today. In one recent two-week period, they quoted financial planners in Southfield (Michigan), Dublin (Ohio) and Clearwater (Florida). These are not exactly metropolitan hubs.
Online Business Press Release Writing Tips And Ideas
Press releases are one of the most cost-effective ways to get promotion for your online business. Many entrepreneurs ignore this type of promotion because they don't know how to write a press release. It's important to promote your online business with press releases because of the media all over the internet. The following is a list of some common press release writing tips:
Media Training: Stop Talking, Already!
THE TWO MINUTES UNDERDOG
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