Top Ten Tips for Writing your Best Press Release Ever
Keep these few crucial details in mind when writing and submitting your press release to increase your chances of news coverage:
1. If you are not the news: become the news. No matter what your release is about, you need to find a way to tie into the news. Make use of current trends and statistics.
2. Make sure your headline is catchy, compelling the reader to continue. Research your newspaper to see what works to help you write one.
3. Use "Who, what, where, when, why, how" but not in that order. Your first paragraph should state the problem your product/service/book is trying to solve. This is the "why".
4. Your next few paragraphs should contain the "what" and "who" that is solving the problem. Your last paragraph is the "when and "where".
5. Keep it short and sweet. Concise contact information should be included on the top and bottom of the release. Provide a link to your website.
6. Do not "advertise" - this is the news. Keep it fact-based.
7. Use short quotes that evoke an emotion about the product/service/book.
8. Type ### at the end of your release to indicate there are no more pages. A release of more than one page is not recommended.
9. Include a brief history section at the bottom of your release with details about your company or your bio.
10. Most importantly - research and send it to the correct editor using the method they prefer to receive it. Don't just assume that fax is okay. If you are unsure, pick up the phone and find out.
Susan Valeri is a book and business publicist who gets clients in front of their audience. Her company, The Powerful Publicity Group, obtains maximum visibility for their clients through personalized and persistent contact with the media. Combined with her talented associates, they offer 15 years experience in the U.S. and Canadian publicity market. Visit http://www.powerfulpublicity.com, email firstname.lastname@example.org or call 905-335-4081 for more information.
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Recently I had a craving for pot roast. I racked my brain to think of a restaurant that offered a great pot roast (as you can see, I'm not a whiz in the kitchen). Anyway, I did what I usually do when I need to find information ? I searched Google for "pot roast boca raton" to see what restaurants came up.Well, only one restaurant's menu that featured pot roast came up. I had never eaten there before, so I phoned them to make sure they still had pot roast on the menu (alas, they didn't).But here's the bottom line: I would have become a new customer at this restaurant -- because it offered what I wanted -- and I learned about it while searching the Web. This underscores an important point: every business needs a Web site. Very simply, you never know when potential clients will be searching on the Web for something they need ? and the name of your business or organization will come up.Here's an example. The other night, I got a phone call from a writer in California. She was doing a story on P.R. and my name came up on her Internet search. If it weren't for my Web site, she never would have found me -- and I would have missed the opportunity for publicity.Here's another example. One of my clients told me that a potential customer had decided to do business with his company because of the high quality of its Web site. If you don't think your business or organization needs a Web site, consider this: quite possibly, this very minute, somebody out there is searching the Web for something he or she needs that you can provide. Copyright 2004 Margie Fisher All rights reserved.
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