Marketing-Minded Financial Planners--Appearing on TV? Tell the World!
It doesn't matter how cruel the reality programs get, there always seems to be an endless supply of people willing to humiliate themselves to get on television. There's just something exciting about appearing in front of millions of people.
In fact, just knowing someone that's going to be on TV or on the radio is exciting, so when you know you are going to be on the air, send an alert to your mailing list.
Send notes, e-mails, faxes ? whatever it takes ? so they know when they can catch you. You'll be surprised at how many people tune in. After all, they now know a real celebrity!
Of course, most people will still miss it. It isn't as easy to send a "reprint" of a TV or radio appearance, but it can be done. Get a video copy of your appearance. (Never ask the reporter (unless they offer), they have to get to work on their next story.)
Call the station the next day and see if you can get a copy. If not, call a media monitoring service in your area. Most cities have one. They tape every local TV and radio broadcast and can provide the video or audio you need.
Afterwards, send copies of any video or audio tapes (smart move: get them edited to 5 minutes length maximum) to your best prospects and referral sources.
Recently a longtime vendor sent me (and a thousand others, no doubt) an e-mail saying he'd be on 60 Minutes that weekend. I couldn't watch that night but I sure was thrilled for him ? and impressed. And he was top of mind for a good few days. Which is exactly what he wanted to happen when he sent me that e-mail.
Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.
Trade Show Tactics Revealed
Being part of a trade show gives small business a chance to experience economies of scale and to mix around with the big guys. This may also be the most stressful period for the PR Dept. head as he will hope that R & D people will be able to bring out the latest prototype of the company's new and "hot" product to a large audience. Top management may plan to use the trade show to increase profitability and market share.
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Talk Radio Success
You do not have to hire a publicist or advertise through a booking service to promote your books on talk radio. My friend Stephen Schochet and I have been scheduling our own radio appearances for several years. Working independently, we have, between us, logged over 1,000 interviews, and we continue to sell our books, CDs, and audiotapes year in and year out.
Media Relations: How We Landed on the Wall Street Journals Front Page
Media relations is a great profession.
Write Press Releases That Dazzle
When a reporter is wowed, intrigued, surprised or captivated by your press release, you can be pretty sure you'll get some media coverage. And for most businesses, positive media coverage is worth its weight in gold. The bad news: Although truckloads of news releases fill reporters' inboxes every day, few of them are dazzling, or even interesting.
Mission-Critical Public Relations?
As a business, non-profit or association manager, any tool that helps you reach your department, division or subsidiary objective IS mission-critical.
PR Buyers Beware!
It can bite you and waste your public relations budget when the program emphasizes communications tactics instead of how to make certain your key outside audiences understand who and what you are.
Marketing-Minded Financial Planners: Get Free Publicity by Choosing the Right Outlets
Sure, any publicity is good. But don't invest time and effort to be in "Lucky: The Magazine for Shopping" if your major topic is planning for college. Go where your market is!
Killing Them Softly
The world has woken up to ethical issues in corporate governance & accounting practices. Corporate heads that were not guillotined were forced hang their heads in retrospective shame. The heads that fell were the victimizers, and the axe that fell, fell too late, and the punishment received, was way too little compared to the suffering, pain and financial losses that the organizations' stakeholders suffered. Trust of millions of investors was lost overnight.
Managers: Why Not PR Like This?
I mean public relations that presumes from the get-go that the right message, strategy and communications tactics can change perceptions among each of your business, non- profit or association audiences. And do so in a way that produces the behaviors you need to achieve your objectives.
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What is the true purpose of public relations and how can it really help impact the growth of your small business? In order for the media to succeed, they need information that is both useful and entertaining for their readers. This is where you, the business owner or marketing executive, come in.
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Pot Roast and Public Relations (or, How Your Web Site Can Be Your Best P.R. Tool)
Recently I had a craving for pot roast. I racked my brain to think of a restaurant that offered a great pot roast (as you can see, I'm not a whiz in the kitchen). Anyway, I did what I usually do when I need to find information ? I searched Google for "pot roast boca raton" to see what restaurants came up.Well, only one restaurant's menu that featured pot roast came up. I had never eaten there before, so I phoned them to make sure they still had pot roast on the menu (alas, they didn't).But here's the bottom line: I would have become a new customer at this restaurant -- because it offered what I wanted -- and I learned about it while searching the Web. This underscores an important point: every business needs a Web site. Very simply, you never know when potential clients will be searching on the Web for something they need ? and the name of your business or organization will come up.Here's an example. The other night, I got a phone call from a writer in California. She was doing a story on P.R. and my name came up on her Internet search. If it weren't for my Web site, she never would have found me -- and I would have missed the opportunity for publicity.Here's another example. One of my clients told me that a potential customer had decided to do business with his company because of the high quality of its Web site. If you don't think your business or organization needs a Web site, consider this: quite possibly, this very minute, somebody out there is searching the Web for something he or she needs that you can provide. Copyright 2004 Margie Fisher All rights reserved.
Interviews - Five Tips To Handle Tough Questions From Reporters
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Financial Planners, Follow These Guidelines to Get Free Publicity
Be a Resource
Attention Owners of Food Related Businesses: How to Get Publicity Any Time You Want
Attention: Who Else Wants To Get Publicity Whenever You Want It?
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