Publicity Wont Thrive on Press Releases Alone
Press releases are a useful tool for announcing news and for keeping your name in the mind of the news media.
But you can't build a successful publicity campaign on press releases alone, for the simple reason that very few press releases ever make it into the paper.
You may think that your press release contains terrific, useful news, but you share that belief with the other three hundred people that sent their press release to the newspaper that day. If newspapers used every press release they got, paperboys would lose their jobs-the morning paper would have to be delivered by forklift.
Reporters are inundated by press releases. Some get 60 press releases a day-and on a good day they have time to write only two stories.
There's a smarter way to garner free publicity that will build your financial planning practice. Rely instead on developing the tools and tactics I teach in my articles and seminars. Practice contacting reporters informally and writing intelligently about your topics.
Don't lump yourself in with the dozens of press release submitters who receive but a brief glance from reporters, and hardly any chance of garnering publicity. Share your expertise with the media in creative, common sense ways.
Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.
Why News Releases Fail
Sorry about my otaku with this issue (otaku = more than a hobby, a little less than an obsession).
In PR, You Pay When You Stray
Don't let yourself be diverted by communications tactics playtime. You know, straying from the main Public relations game plan by juggling a press release against a radio interview, or a brochure against an op-ed.
How to Generate Free Publicity for Your Product, Service, or Cause
One of the most misunderstood and most underutilized promotional tools available to small businesses and organizations is FREE PUBLICITY.
Tough Times, Tough Tactics
When times are tough, it's no time to ignore those external audiences whose behaviors matter so much to your organization.
Same Old, Same Old PR Still Tops
Like human nature over time, the power of good public relations remains the same.
The Four Seasons of Publicity - Building an All-Year Publicity
If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc.
Take the High Ground With Quality PR
Quality public relations does something positive for business, non-profit and association managers about the behaviors of the key external "publics" that most affect their operations. In other words, it alters individual perception that leads to changed behaviors among theirreally important outside audiences.
For Marketing-Minded Financial Planners, Small Publications Can Have Great Publicity Impact
Just because a publication is small doesn't mean that getting your name in it won't have great impact.
So, How Do I Answer That?
How you answer questions depends on many factors. Example what type of situation is it. Are you working with your colleague or talking with your boss. Are you doing an interview with the media or announcing a breakthrough with your business.
Managers: Are You PR-Fit?
Can you honestly say that your business, non-profit or association's key outside audiences behave in ways that help lead to your success on-the-job?
Which PR? Judge for Yourself
You are a senior business, non-profit or association manager.So, chances are you call the shots for your department, division or subsidiary.
Internet Etiquette for Business Success
You're trying to recruit a downline into your program, you've tried every trick in the book, and no one is signing up. Is there a sign on your back that says you've got the plague? Maybe you're lacking in internet etiquette.
How to Create Quality PR Results
For many of us, the word quality is closely related to ourexpectations. When we receive the public relations results we planned for, we feel, understandably, that we havegenerated quality results.
Public Relations Primer, Part II: Five Dos
1) Package your story. Two critical elements will help you do this: Knowledge and Creativity.
A Managers PR Paradigm
If you manage a department, division or subsidiary for a business, non-profit or association, your primary public relations model probably should read this way: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired- action the very people whose behaviors affect the organization the most, the public relations mission is accomplished.
The MOST Powerful Marketing and Advertising on the Planet!
It sounds too simple to be true, but it really is... A well targeted and timely PRESS RELEASE to the media is the most powerful form of marketing and advertising on the planet! A high quality press release, with the proper targeting and distribution to reach the correct media members, could have many businesses sailing on a sea of new sales and profits. Just one feature or a mention in a popular or targeted business publication has the potential to cause some business's phones to literally be ringing off the hook!
PR Buyers Beware!
It can bite you and waste your public relations budget when the program emphasizes communications tactics instead of how to make certain your key outside audiences understand who and what you are.
Publicity: Show a Reporter You Care by Inviting Them to Fact-Check
Just like a financial planning client fears not having enough money for retirement, reporters fear getting their facts wrong in print.
PR: Behavior Modification Specialist
While awaiting economic recovery, business needs to attract the attention of its most important external audiences in a more targeted and focused way. Primarily to impact the perceptions of those key outsiders so that resulting behaviors help those managers achieve their objectives.
How To Get Radio-Active PR For Your Non-Profit Cause-Part One
"We are in the communications business, the business of conveying messages to the human brain," said the late David Sarnoff, founder and president of RCA. "No man is wise enough to know which avenue to the brain is best. Therefore, the sensible idea is to make all avenues available for carrying the message."
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