How to Find Participants for a Trial Run
Why is a network meeting the best place to get participants for a trial run?
We talked about taking a booth at a networking event, or at least sharing a booth. The booth has to be more than informational in order to help you move your product or service. I have been to many networking events and have walked by hundreds of booths trying to figure out if what they offer applies to me as a business or as a consumer. The most common thing I see is a table with information, a place to put a business card for a draw (collecting their own mailing list) and a series of brochures that I will likely toss when I get home. It is how you get around the typical table at an event that is important. First, most people sit behind the table and offer information. They barely move until you go to take some information and then they pounce all over you. If you want to attract more attention to what you are doing, you must move from behind the table and be extremely interactive with those taking a glance at your wares.
Second, at most booths the participants must take the information from the table without much explanation. It is better to have something that is interactive so that the participant is actually a real participant in your offering. This method will certainly gain their interest in a different way.
Once you have the attention of networking event attendees, you will find more people will want to know what is going on. You have now motivated the audience to sign-up for a trial run and you are able to give them a memory that will last.
Bette Daoust, Ph.D. has been networking with others since leaving high school years ago. Realizing that no one really cared about what she did in life unless she had someone to tell and excite. She decided to find the best ways to get people's attention, be creative in how she presented herself and products, getting people to know who she was, and being visible all the time. Her friends and colleagues have often dubbed her the "Networking Queen". Blueprint for Networking Success: 150 ways to promote yourself is the first in this series. Blueprint for Branding Yourself: Another 150 ways to promote yourself is planned for release in 2005. For more information visit http://www.BlueprintBooks.com
Five Steps for Expanding Your Customer Base with Guerilla Networking
As a single company, it is impossible to provide your customers with all the services they desire for every aspect of their life; but with guerilla marketing, you can come close. By partnering with companies that provide different, yet complimentary, services to your business, you can create a network of reliable resources for your customers. In turn, your company will gain credibility and strength from the size and stature of the group.
The Promotion Factor: Seven Strategies to Promote Yourself and Your Business by Playing Golf
Effective business promotion is more powerful than advertising. Using golf is one the best ways to increase your business and personal success. Playing golf is the foundation for networking and recruiting. Think about the relaxed atmosphere a golf course provides. It is surely not an office environment where you have to watch what you say and how you behave. Many business opportunities have been realized on the golf course. In addition, many job offers have been negotiated there as well. Here are seven strategies that will help you network and recruit for your business and personal success:
Networking: What the Heck is a Ryze?
If you're new to the internet marketing club, you may have heard about "Ryze." What is that, you wonder? Ryze refers to the Ryze Business Network at http://Ryze.com.
Unforgettable First Impressions Part 3: Time is (Not) On Your Side
You only have three seconds?Connect in under a minute?People decide if they like you within the first ninety seconds?Make the sale in the first five seconds?You get the job within four minutes?Always make a friend in less than 30 seconds?
Why Arent You Talking to Me?
Your nonverbal communication talks before you do. Only seven percent of interpersonal communication is transmitted verbally-the remaining ninety-three percent speaks for itself.
It Pays to be Friendly
Most small business people do not take advantage of human relationship issues. They do not understand that being nice and friendly, out going and enthusiastic pays high dividends. When you are out and about in public you should always wear a smile, wave, honk and have a positive displacement. Such a public image makes people wish to do business with you, it is a good thing.
Giving Referrals to Get Referrals
One of the best ways to get a referral is to give a referral. When you give someone a referral, they are forever grateful and will feel obligated to return the favor.
The Anatomy of a Brain Cramp; The Retainer and the Lavalava - Communication
In life, you have to successfully work with people to get anywhere. You can't avoid it.
Networking Skills: Arguing in Context
If you're fond of a good debate, you know how to annihilate someone else's position in an argument while still somehow managing to keep a friendly rapport with that person. This tactic is frequently used by politicians and lawyers, and one that will no doubt come in handy in online networking. Networking is for discussion, and discussion leads to disagreements. You must learn how to argue properly if you ever expect to survive in a volatile networking world!
Growing Your Network of People Can be Easy and Fun!
A few years back when I moved to Charlotte, NC for the first time, I came with high hopes of starting my business for the first time. We picked Charlotte because it was a growing city with a lot of potential. There was a booming down town and cultural events were starting to make their way to the area.
Sharpen Your Business Networking Skill To Grow Your Small Business
Most people become lax at maintaining their professional business network when they've worked with a company a while. With the constant rounds of mass layoffs, having a dead or outdated business network can mean business suicide to even the most skilled expert.
Alliances: More Than A One Way Relationship
What is the biggest advantage of forming an alliance?
Write It Down!
Why would you want to write information on paper when you have a business card in hand?
The Secrets to Networking Success
Recently I was interviewed for a book on networking. My first response was, "Hey, I don't network. I hate that stuff."
Mother Said - Wash Your Hands
Think health articles are boring? This one isn't, so read on - it may save your life...
How to Create an Interest Story for the Press
What makes a good interest story?
Are You Sitting With The Right Company?
When I walked into Dallas's famous Y.O. Ranch Steakhouse, all I wanted to do was to enjoy my New York Strip steak, relax and quietly review my notes for the following day's speech. Little did I know that a valuable business lesson awaited me at the table.
Examination of Discovery - Finding the Right Networking Group
Why would I pick this group over another group?
Lessons from the Wedding Mafia
One of my clients shared a story with me from his networking group, a chapter of BNI. Ivan Misner, the creator of BNI talks about what he calls "contact spheres".
Strategic Networking: Take the Shortest Path to Success
Do you use Ryze or LinkedIn to promote your web based business? If so, you may have noticed that everything is linked to everything else. Here's how to take the shortest path to networking success: use keywords and a targeted linking strategy.
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