How to Create an Interest Story for the Press
What makes a good interest story?
An interest story is just that, an interest story. It means that you have something interesting to say and therefore have something of interest to be printed. The problem is that everyone else has something of interest to say. You must make your interest story very unique and something that the readers of the media will want to read. Without a twist, you become just a common place story that will likely end up in the waste basket. So how do you make your story interesting? First you must see what the media is looking for. Each newspaper, magazine or other publication has a different slant to make their publication more saleable. You will need to gear your story to satisfy their needs. Secondly, you should also take a look at what your story is and make sure that it is a story that you can repeat quite easily. Do not make things up because you may find yourself in a position to defend or expand on the story and will not know what to say.
Lastly, the story will need to be part of how you have defined yourself and your business. It is the essence of the company with you as a part of that company. The interesting story may be a unique way you have dealt with customers to make them happy, or it may be a technology you invented to fill some unique niche. You must make your story worthy of reading and worthy of printing in the media. An interesting story can be anything from the way to present your proposals to how you aid other businesses to succeed.
An interesting story is likely to lead some people to contact you immediately, and perhaps other newspapers or publications will also want to know more. You must prepare yourself for additional articles and expansion of your story. You will also find that people on the street or at networking events will want to know more too. What a perfect opportunity to pass out your business card.
Bette Daoust, Ph.D. has been networking with others since leaving high school years ago. Realizing that no one really cared about what she did in life unless she had someone to tell and excite. She decided to find the best ways to get people's attention, be creative in how she presented herself and products, getting people to know who she was, and being visible all the time. Her friends and colleagues have often dubbed her the "Networking Queen". Blueprint for Networking Success: 150 ways to promote yourself is the first in this series. Blueprint for Branding Yourself: Another 150 ways to promote yourself is planned for release in 2005. For more information visit http://www.BlueprintBooks.com
The Promotion Factor: Seven Strategies to Promote Yourself and Your Business by Playing Golf
Effective business promotion is more powerful than advertising. Using golf is one the best ways to increase your business and personal success. Playing golf is the foundation for networking and recruiting. Think about the relaxed atmosphere a golf course provides. It is surely not an office environment where you have to watch what you say and how you behave. Many business opportunities have been realized on the golf course. In addition, many job offers have been negotiated there as well. Here are seven strategies that will help you network and recruit for your business and personal success:
How to Keep from Sounding LIKE Totally Stupid
June is reality check month. Lots of the resolutions have been made and most are already broken. It's time to take a hard look at where you are going in 05 and beyond. One of the most important things you can do for yourself is to update all your personal credentials including your bio & your resume.
Creating Successful Alliances and Partnerships through Networking
Douglas Wilder, former Governor of the Commonwealth of Virginia, and the first elected Black Governor in the United States gave me advice that I will never forget. He said, "From this point on, when you walk into a room, walk in that room like you own it, when you talk with people remember to stand on your principles, keep your word, and people will want to associate with you." His advice became synonymous with my career and everyday living.
The Quest for Passive Income
Passive Income, residuals, royalties three ways to get paid multiple times for a one-time effort. You write a song in 1970 it gets covered by many artists. Each artist sells many albums or radio stations play your tune and Presto! you get a royalty check in the mail, even decades after you first published the song. Here's another example:
Did You Market Yourself Today?
"If you build a better mouse trap - the world will beat a path to your door."
Hows Your Net Working?
In recent weeks, I've had the opportunity to pass along no fewer than five referrals to other people in my network. I also recently received a very professional and non-pushy email from someone I've never met, who is a member of an organization I'm part of. He introduced himself briefly, mentioned how he knew of me, and asked about my ideal clients. He placed far more emphasis on finding out who I wanted for referrals than he did asking if I would refer business to him.
62 Ways to MAXIMIZE Your Approachability
If you walk into your local bookstore and pick up any random title on interpersonal communication, the majority of the books will simply remind you to "always be approachable."
Networking: Is it who you know or what you know that counts?
Time to Hire a Professional Networker?
It used to be that people said that there was 6 degrees of separation between everyone. Many people know that Kevin Bacon game that people play to prove it. They name a film that such and such played on with Kevin, who worked with your cousins, friends' uncles' gardener, and BOOM.. there you have it! Someone who you know who knows someone who knows Kevin Bacon! There is also the Hollywood version that makes a point to prove that everyone in Hollywood is connect to Kevin Bacon through any amount of projects that they'd worked on. You get the point!
Test Your Networking Know-How
Let's test your knowledge on networking:
Write It Down!
Why would you want to write information on paper when you have a business card in hand?
Lesson 14 - Whats In A Handshake?
It Pays to be Friendly
Most small business people do not take advantage of human relationship issues. They do not understand that being nice and friendly, out going and enthusiastic pays high dividends. When you are out and about in public you should always wear a smile, wave, honk and have a positive displacement. Such a public image makes people wish to do business with you, it is a good thing.
Networking and Trade Shows
The most important reasons people exhibit at a trade show? To see what's new and to gather leads - information for future business.
Are You Really Listening: The Importance of Strong Communication Skills
Let's face it, when most people think of IT professionals, the image that comes to mind is the guy or girl with the glasses huddled behind a myriad of computer monitors, incapable of communicating with anyone other than their keyboard
Alliances: More Than A One Way Relationship
What is the biggest advantage of forming an alliance?
Plan for the Event or Flounder
Rather than being there to eat the food and drink the drinks, planning before attending an event will change your view.
Five Stumbling Blocks To Successful Networking And How To Overcome Them
The ability to connect with people is essential to success in any business. Professional networking events present opportunities to interact with others on a personal level and to develop profitable relationships. These occasions are critical for anyone who wants to grow a business or promote a career.
Networking: Is Your Approach Too Self-Centered?
It's a classic mistake by networkers: their approach is focused on their own needs rather than on the needs of their contacts.
What I Do Is Not Who I Am... The Networking Factor
Ah, the personal touch that continues to make a big difference for the better in our lives and the lives of those who have an opportunity to experience a personal touch from us.
|© Athifea Distribution LLC - 2013|