I Finally Discovered The Secret To FREE Content No One Else Has!
There are many tips and techniques to increase your search engine ranking. One of the most powerful, yet simple method is sharing content, as in, writing articles that you then feed to article directories. Done right, this technique will improve link popularity, and drive an enormous amount of targeted traffic to your offer.
Article writing can become a tedious, mind-numbing experience, for a number of reasons. One of the biggest hurdles is gathering content that is fresh, valuable, and not easily accessible. Yet, it is tremendously compelling to your target market. Where do you find this kind of information?
Corporate web sites!
I've used this technique for several niches, and it's fairly simple to do. This also works well for product creation, which I'll explain in a moment.
You are going to do a little digging at first, but once you repeat this process, it becomes fairly simple. Find the corporate web site for the companies that make the products your target market is buying or have an interest in. You might have to do a little 'link dancing' to find them.
Once at their site, look for the "press room or media center." There, you will find current and past press releases or white paper releases full of fresh, valuable, and not easily accessible content. (because your competition doesn't know whereto look for it)
What is a white paper? ...Here, let me give you the corporate answer to that question:
White papers are documents released by companies,organizations, and government agencies to authoritatively describe products, technologies, and policy. Though a white paper is not necessarily an unbiased report, it will typically provide a more detailed overview than press releases and many other forms of documentation.
White papers CAN be book length long...with nuggets of great content you can use for article writing, your e-zine, or to create an information product geared toward your specific niche. Just dive in and look around. Each press release or white paper, always has contact information included.
Most will mention a person in the corporation to contact for additional information..(are you getting any ideas?)...teleseminar?....an ebook?...a special report?...which you can use as a lead generator, or as a bonus to compliment an existing product you are already marketing (affiliate products). Their credentials will establish even more credibility for you in your customer's eyes.
I'm confident, you can think of numerous ways to utilize this FREE information... found in corporate web sites... to write articles or many other uses...in your quest for improving link popularity and driving targeted traffic to your site.
Mark Kessler is the author of "Search Engine Tantra - The Path To Heightened Rankings!" His web site, http://www.toptenoptimizer.com provides a wealth of information and resources to increase link popularity and improve search engine rankings.
Print On Demand Questions
Print on demand (POD), a cross between self-publishing and digital technology, is a hot publishing trend. Your book will be printed within weeks, but POD is still a gamble. Answering these questions before you sign with a POD publisher will save you money and angst.
An Overlooked Fr~e Advertising Opportunity
When you have an online business you need to utilize every possible avenue of advertising and promotion. As I sign up for more ezines and discussion groups, I am finding numerous publishers are overlooking a very effective and fr~e advertising opportunity.
5 Ways to Make More Money With Your E-zine
Have you been publishing an e-mail newsletter for at least six months but still aren't seeing real results (read: revenue) from it? Don't fret - you may just need a tune up. Here are five ways to kick your e-zine income into gear this year: TOOT YOUR OWN HORN MORE The adage goes, "If you don't blow your own horn, someone else will use it as a spittoon." If your focus is providing your readers with useful information that enriches their lives and businesses, bravo! That SHOULD be your focus. But now I want you to look out for yourself as well: Take at least 25 percent of your e-zine space and make it all about YOU. Give promos for your services, products, books, workshops, etc. List raving testimonials from clients and customers who LOVE you. Weave your business success stories into your articles and tips. Share something funny about your weekend that makes me feel closer to knowing you personally. (For more self-promotion tips, see my article at http://www.ezinequeen.com/7ways.htm) MAKE ME AN OFFER I CAN'T REFUSE Let's suppose I'm one of your subscribers. Even if I realize you offer wonderful products and services, I may need a kick in the pants to make a move. To entice me, offer me a special, l1mited-time deal. Examples: three months' of consultation for the price of two, a 20% discount on your latest book or newest service, or one of your usual offers with a few exciting bonuses thrown in. Make the offer obsolete within a few days or by next week. By putting a time limit on it, I'll be more apt to act now instead of later. Don't overlook how powerful this tactic can be. Some of my most profitable weeks have resulted from running a limited time, special pr0motion of this type in my e-zine. PACKAGE IT AT A LOWER PRICE POINT This is a super strategy for service professionals such as consultants and coaches. As your subscriber, I know the way to get the BEST service from you would be to hire you one-on-one, but perhaps I can't afford that right now. BUT consider that I may likely be interested in lower-priced options such as group coaching, teleclasses, online seminars, or a manual/e-book. This is exactly how I became an e-book author. When I started my first e-zine, my main business was writing for corporate communications. After I gained a few thousand subscribers, I realized that my readers were mostly small business owners and entrepreneurs. So I began creating products and services geared toward them. And now I profit more from those each month than from my corporate work. PROMOTE A PRODUCT/SERVICE THAT COMPLEMENTS YOURS Do your readers and clients often ask you about a certain topic that's related to - but not exactly - what you offer? Then resell a resource that you heartily recommend and would put your reputation behind. For example, while my specialty is e-zines, I get many questions about creating and selling information products online. So I continually research credible resources on this topic to share with my readers. Many of the creators of these products offer a handsome commission on any sales I refer to them. (I do this myself by paying out up to 25% commission on any referred sale. http://www.ezinequeen.com/affiliate.htm) NEVER recommend any service or product to your readers that you haven't personally tried and wouldn't back 100 percent. Otherwise you'll blow the trust that you've worked so hard to build up in your readership. SELL AD SPACE AS IT SUITS YOU E-zine ads won't make you wealthy, but they can make for some handy extra c^sh. (I call it my "margarita money.") Most e-zines offer one sponsor ad at the top and several "classified" ads at the bottom. Sponsor ads typically cost three to five times more than the classified ad, but you'll see the ranges vary greatly. Start by offering ad specials to your own readers. Then also list your e-zine in the many e-zine advertising directories on the Web. These services help match advertisers with appropriate publishers just like you. (Need help? My manual gives step-by-step instructions on how to accept and profit from ads in your e-zine.) Remember that you have every right to be selective about the type of ads you accept. While your readers know these ads don't represent YOUR business, their quality will indirectly influence their perception of you.
5 Keys To A Successful Ezine
There are 5 basic keys you need for your ezine to be successful and here they are though not necessarily in this order.
Why Self-Publish Your Book?
When I meet an author with a great book concept, one who's definitely the right person to write that book, right away I'll often encourage him or her to self-publish. This is because I know that, if an author is thoroughly invested in what they have to say, and if they're determined to create a buzz about their message, they'll discover ...
Publish Anything: The Saga of a PublishAmerica Author
My story is that an author who'd done online writing for such dot gones as Themestream, Written By Me, and The Vines, someone trying hard to have fiction, poetry and nonfiction in print for real, recommended PublishAmerica. She claimed it was a traditional book publisher. I was struck with their slogan, "We treat writers the old fashioned way ? we pay them." Wasn't that what publishers were supposed to do?
Publishing Your Own Newsletter - Is It Worth Your Time?
Is publishing your own newsletter worth your time and effort? Most publishers will tell you the rewards are well worth the investment. By publishing your own newsletter you can build recognition and be looked at as an expert in your field of expertise.
Write an Ezine? But I Dont Know HOW!
If you've been promoting your business on the internet you've probably heard how important it is to have a list. And that it's also important to publish an ezine.
5 Essential Online Tools for Writers and Publishers
Writing a newsletter or article can be very time consuming.
How To Make Your Subscribers Stick To You Like Super Glue
One of the biggest obstacles to building a good sized opt in list is the drop out rate. Sometimes it seems subscribers are leaving as fast as they are joining. This slows down the overall growth rate.
Understanding Ezine Publishing!
I can remember my first reaction to word "ezine". What is it? The word "ezine", (pronounced ee-zeen), is a shortened version of "electronic zine", which is a word used to describe short self-published "electronic magazines".
Five Solid Reasons To Publish Your Ezine In a Blog!
Get Your Ezine 'Out There'!
Free Ezine Advertising That Works!
When I say free ezine advertising, I'm not talking about the free ezine ads that some publishers offer, this technique is FAR more powerful than that.
Talking Pictures Are the Go!
A Tokyo day care company has begun marketing a "talking picture," which can play messages for up to 12 minutes by holding up a pen-shaped scanner on the photograph. The scanner uses invisible barcodes to activate the sound.
The Quick Ways To Increase Your E-zines Subscriber Base
1. Give Incentives Give people an incentive to subscribe to your e-zine. Offer them a freebie if they subscribe. It could be a free e-book, free report, free advertising, etc. Make sure the freebie will attract your target audience. 2. Joint Venture Joint venture with a similar e-zine. Combine your subscriber bases together and publish one e-zine. Edit and publish each issue together. You both will be promoting the e-zine which means more subscribers. 3. Allow Archiving Allow your subscribers to archive back issues of your e-zine on their web site. They may need content for their web site. If people visit their web site and like your e-zine, they will subscribe.
Coping With Those Dreaded Ezine Publishing Deadlines
Time, of course, doesn't stand still and never did, and it'sno wonder at all that in this highly pressurized modernworld of ours, time is regarded as a valuable commodity orprecious resource.
E-zine Promotion: 10 Smart Reasons To Charge A Fee For Your E-zine
You publish an e-zine, you may consider to startcharging a fee.
3 Money-Making Reasons for Displaying Your Newsletters on Your Website
Seeing is believing. Unless your website visitors can experience your newsletter and appreciate its value, they're unlikely to join your opt-in, email list. By posting your newsletter on your website, you encourage more visitors to subscribe and you drive more profitable traffic to your website each month.
The Number One Tried and Tested Method For Exploding Your Ezine Subscriptions
We all know how cagey and stubborn prospects can be and we know that only a tiny percentage will buy our products the first time they see them. We all know that the only way to convince savvy prospects to buy is by building trust with them and that the single most effective way of building trust is by getting our visitors to subscribe to our newsletters.
Newsletter Design Ideas - How to Get Creative Ideas for Your Newsletter Template
If you want to have a successful newsletter, you need to have a professional newsletter design. And the more newsletter design ideas you get, the better layout you can design. Here are some tips on how to find creative design ideas for your newsletter...
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