How To Make Your Subscribers Stick To You Like Super Glue
One of the biggest obstacles to building a good sized opt in list is the drop out rate. Sometimes it seems subscribers are leaving as fast as they are joining. This slows down the overall growth rate.
This can make the whole process of list building frustrating. For this reason many list builders get into a pattern of starting and quitting which can further slow down the overall list building process.
Unfortunately most of the strategies for list building suffer from a negative quality. The conventional wisdom still has Internet marketers using ebooks, software, e-courses, auto responder series and such to build and keep their lists.
The problem is that at least as far as building and keeping mailing lists ebooks and software have become practically worthless. Even the highest quality most information packed ebook has very little value.
Many marketers don't want to hear this but it is absolutely true. First, the information that it gives you is almost always something that we've heard or read before.
How many different ways can an author repeat the same things. How many times have you heard that it is important to build lists for instance? Or to collect email addresses before sending prospects to your affiliate page?
What about writing articles for free traffic or tracking your ads so you know what works and what doesn't? Most secrets are not really secret anymore so ebooks tend to be just reworded and recycled information.
Secondly, once the ebook has been read or e-course is finished what's to keep your subscriber from un-subscribing? You have to constantly try to keep the subscribers interest. This is very hard to do because we are constantly bombarded with more and more information from different sources.
In looking back over time at which newsletters or lists that I stay subscribed to I find a common characteristic in about 75% or more of them. That common theme is an association with password protected sites.
This can be password access to a directory or a download site. It can be access to special software that I use while logged in. Sometimes the password is changed monthly so that I will remain on the list but not always.
Right now I belong to a couple of websites that are regularly upgraded with free downloadable ebooks and software. I belong to a password protected ezine directory that is regularly upgraded.
I also belong to password protected sites that offer everything from free ad trackers and banner rotators to free scripts and clickbank storefronts. It is unlikely that I'll be unsubscribing from these associated lists/sites anytime soon.
When you give subscribers something that is continually useful. Something that they really want, you don't have to worry about keeping them. They keep YOU!
For instance most internet marketers are familiar with clickbank. I joined a free membership site that offers among other things a free clickbank portal. All I do is enter my clickbank username and I can sell thousands of clickbanks products from one url.
Why would I unsubscribe from this list? Other companies charge $30 to $90 for this type of storefront.
Here's the key. Give your subscribers access to something that others are making them pay for. Give them for free what they would be willing to pay for.
Do this and they will get to know and trust you. And they'll buy from you. This trust takes a little time no matter what some sales letter might say to the contrary.
Take the time to build trusting relationships and you'll do very well. This has ALWAYS been true in business and Internet marketing is no different.
(c) 2004 by David McCammon
About The Author
David McCammon has been marketing successfully for more that 20 years. He has taught hundreds how to work at home AND have fun at the same time. Get the tools and the day to day strategy to make Money the FUN WAY: http://www.freetrainingcenter.com/vs.html
A Newsletter Publishers Main Task: Packaging Value Content
The main task of a newsletter publisher is to select and package quality content of direct, practical relevance to its specific readership audience.
8 Killer Mistakes For Ezine Failure You Must Avoid
It is true that sometimes in life there is a small line between failure and success. The same thing applies with ezines and newsletters. Some details we consider unimportant are the keys for the success of our publication or failure.
Ezine Advertising Strategy Exposed-15 Tips to Boost Your Profits
In my opinion, Electronic Magazine (Ezine) advertising is the greatest, untapped source of online advertising available today.
3 Things You Need to Do to Turn Net Information into Cash
Although we are in the information age, very few people have been able to turn the colossal amount of free accessible information available online, into cash or business success.
Producing Ezines for Growing Your Business
What an ezine is ?An ezine is an electronic newsletter sent out by email at intervals of your choice to a list of subscribers. An ezine is a mutual bargain, a kind of compromise between editor and his subscribers.How comes that ? Let's see :Every ezine has a topic : marketing, humor, gardening, sports, etc... An ezine can and should contain lots of helpful information and resources related to its topic. Everyone interested to receive these information, subscribe to ezine. On the other hand, besides all above information and stuff, the publisher delivers and materials promoting his business. The bargain I've spoke before is simple: subscribers agree to receive promotion materials altogether with other information they are interested in.An ezines is an excellent recruitment tool for your business.Let's say you sell books online through your website. If you chose 'new issues' as topic for your ezine, you will recruit more prospects for your venture saying "come here to see the newest books" than saying "come here to buy the newest books".Ezines are very efficient in business development. Fromthe very beginning I can say that they target the market(s) you are trying to reach with your products and services. As I said before every ezine has a topic. By choosing this topic close related to your business you may be sure that your subscribers are interested by your business as well, because they enjoy the ezines' topic.I already told you above that ezines are perfect promotion tools by delivering advertising materials to subscribers.I can tell a day or two about ezines and how they can helpto grow a business. I just want to tell you something very important. If you decide to publish an ezine, you must learn that there is a lot of work to producing a quality one. You should pay a special attention to the following items: How to discover your real audience - the ones who want what you have. If is better to write your own content than using someone else's. How to choose an attention-getting, enticing name for your email newsletter. What popular sections you can choose to include in your own ezine. Editing in plain text vs. HTML - what you must know before making this choice! Resources for building your subscriber base fast. Places to submit your ezine to gain more exposure and more subscribers. How to sell advertising and the amount of money you'll make.And the list may continue. Only by reading these 8 points you can see that publishing an ezine means work and abilities.It's hard but not impossible, you may learn by doing, from articles and books or talking with experienced publishers.
Write Your Weekly Ezine in 5-Minutes! (or better yet, dont write it at all)
How to write your ezine in 5 minutes by legally and ethically stealing other people's articles...
Lesson #6: Six Simple Steps to Writing Magnetically Charged Email Messages!
If you remember, the majority of people (i.e., 68%) need to see your sales message more than once before they even think about going ahead. This is applicable to every market.
Future of Electronic Publishing
UNESCO's somewhat arbitrary definition of "book" is: "Non-periodical printed publication of at least 49 pages excluding covers".
I Finally Discovered The Secret To FREE Content No One Else Has!
There are many tips and techniques to increase your search engine ranking. One of the most powerful, yet simple method is sharing content, as in, writing articles that you then feed to article directories. Done right, this technique will improve link popularity, and drive an enormous amount of targeted traffic to your offer.
10 Critical Things To Do Before You Spend A Dime In Advertising
Who Should Offer an Ezine?
If you are a professional, consultant, coach, speaker, seminar leader, author or small business person, you need to develop and offer one of the most powerful Online marketing tools around-the eNewsletter, otherwise known as the ezine.
Your E-zine Promotion Checklist
While there are seemingly endless ways to promote your e-zine and attract new subscribers, here's a list of my favorite 15. Which ones are YOU using?
Increase Your Website Popularity with 500 Words
Are you looking to increase your relevancy in the search engines? You probably have heard that increasing the links to your site has an impact on your listing. But did you know you can do it without waiting, or asking other sites to link to you themselves?
Search Engines Can Be The Online Writers Best Friend
It's an exciting time for online writers, with a wide array of options. With desire and well-directed effort, a good writer can end up with a variety of work. However, as we know, there is much more to the writing biz than the meat and potatoes of the actual writing. Research, record-keeping, finding markets, composing and sending queries, dealing with rejections and self-promotion all factor in, and it all takes up a great deal of time. But the actual money, and the greatest satisfaction, comes from the writing itself and seeing your by-line posted on some well-trafficked site.
6 Ways to Catch More Opt-ins Than Ever Before
Remember that when you have new visitors at your website, your #1 goal is to get them on your ezine list! That way you have permission to contact them again and again, educating them about your helpful services and products that they came to learn more about.
22 Ways to Grow Your Subscriber List
1. Don't bury your subscriber form, place it on your home page and or every page and make it VERY easy to find.
6 Important Tips For Choosing Ezine To Advertise In
Did you ever wonder why some business owners seem to be able to pull in all the business they want, while others ? perhaps you ?can't seem to get any momentum? More often than not, it is because the successful ones have learned from marketing experts what works and what doesn't work in their marketing and promotional materials. Some marketing secrets seem to be secrets simply because they're widely known or understood. Only from trial and error and ad tracking ? combined with research on natural psychologycal predispositions ? do marketing experts know what really triggers a sale.
5 Ways to Make More Money With Your E-zine
Have you been publishing an e-mail newsletter for at least six months but still aren't seeing real results (read: revenue) from it? Don't fret - you may just need a tune up. Here are five ways to kick your e-zine income into gear this year: TOOT YOUR OWN HORN MORE The adage goes, "If you don't blow your own horn, someone else will use it as a spittoon." If your focus is providing your readers with useful information that enriches their lives and businesses, bravo! That SHOULD be your focus. But now I want you to look out for yourself as well: Take at least 25 percent of your e-zine space and make it all about YOU. Give promos for your services, products, books, workshops, etc. List raving testimonials from clients and customers who LOVE you. Weave your business success stories into your articles and tips. Share something funny about your weekend that makes me feel closer to knowing you personally. (For more self-promotion tips, see my article at http://www.ezinequeen.com/7ways.htm) MAKE ME AN OFFER I CAN'T REFUSE Let's suppose I'm one of your subscribers. Even if I realize you offer wonderful products and services, I may need a kick in the pants to make a move. To entice me, offer me a special, l1mited-time deal. Examples: three months' of consultation for the price of two, a 20% discount on your latest book or newest service, or one of your usual offers with a few exciting bonuses thrown in. Make the offer obsolete within a few days or by next week. By putting a time limit on it, I'll be more apt to act now instead of later. Don't overlook how powerful this tactic can be. Some of my most profitable weeks have resulted from running a limited time, special pr0motion of this type in my e-zine. PACKAGE IT AT A LOWER PRICE POINT This is a super strategy for service professionals such as consultants and coaches. As your subscriber, I know the way to get the BEST service from you would be to hire you one-on-one, but perhaps I can't afford that right now. BUT consider that I may likely be interested in lower-priced options such as group coaching, teleclasses, online seminars, or a manual/e-book. This is exactly how I became an e-book author. When I started my first e-zine, my main business was writing for corporate communications. After I gained a few thousand subscribers, I realized that my readers were mostly small business owners and entrepreneurs. So I began creating products and services geared toward them. And now I profit more from those each month than from my corporate work. PROMOTE A PRODUCT/SERVICE THAT COMPLEMENTS YOURS Do your readers and clients often ask you about a certain topic that's related to - but not exactly - what you offer? Then resell a resource that you heartily recommend and would put your reputation behind. For example, while my specialty is e-zines, I get many questions about creating and selling information products online. So I continually research credible resources on this topic to share with my readers. Many of the creators of these products offer a handsome commission on any sales I refer to them. (I do this myself by paying out up to 25% commission on any referred sale. http://www.ezinequeen.com/affiliate.htm) NEVER recommend any service or product to your readers that you haven't personally tried and wouldn't back 100 percent. Otherwise you'll blow the trust that you've worked so hard to build up in your readership. SELL AD SPACE AS IT SUITS YOU E-zine ads won't make you wealthy, but they can make for some handy extra c^sh. (I call it my "margarita money.") Most e-zines offer one sponsor ad at the top and several "classified" ads at the bottom. Sponsor ads typically cost three to five times more than the classified ad, but you'll see the ranges vary greatly. Start by offering ad specials to your own readers. Then also list your e-zine in the many e-zine advertising directories on the Web. These services help match advertisers with appropriate publishers just like you. (Need help? My manual gives step-by-step instructions on how to accept and profit from ads in your e-zine.) Remember that you have every right to be selective about the type of ads you accept. While your readers know these ads don't represent YOUR business, their quality will indirectly influence their perception of you.
Create An Ezine To Get People Back To Your Site
I know you've worked hard on your website. I know it looks pretty good - in fact, it's fantastic. However, you are facing one huge problem - getting people to come back.
21 Questions to Ask Any List Service Before You Sign on With Them
If you publish an e-mail newsletter, or "e-zine," you'll need to sign on with a list service (or "listserve") to manage your subscriber list. There are many types of listserves out there, so here are some guidelines to help you choose one that's right for you. Do they use MULTI-PART MIME technology? You'll need this if you want to publish an HTML newsletter. Otherwise you'll have to send out multiple versions for users who can read HTML, users who can't read HTML, and users on AOL. Do they offer some type of ORIENTATION OR TUTORIAL? If you're new to the game and/or technologically challenged then you'll appreciate any type of help they offer for new clients. What's their CUSTOMER SERVICE like? Are they prompt to get back to you via e-mail? Can you call them if you have a problem? Are they available more than standard business hours? What about weekends? Contact them and see how long they take to get back to you -- if it's longer than 24 hours, definitely keep looking. Do they NOTIFY list owners if there's a PROBLEM with their service? If so, how, and how quickly? Do they have CUSTOMER TESTIMONIALS to share with you? Or even better, client references? Contact some of these folks to see how their experiences have been. Do other BUSINESSES LIKE YOURS use their service? If most of their clients are large corporations, small businesses like yours may not get the attention they deserve. Is their interface EASY TO USE? Meaning is it easy for you to setup and launch each issue of your e-zine. They should offer a demo or let you access the 'mission control' area that you'll be using to test it out. Can you MANUALLY ADD AND REMOVE people to and from your list if you want to? Sometimes you'll need to do this, so you'll want the answer to be "yes" -- especially if you're moving over a list you've already collected. Can you access SUBSCRIBER REPORTS? How and how often? You'll want to know on a regular basis how many subscribes and unsubscribes you've had since the last issue. What appears in the "FROM" field when subscribers get your e-zine? You want it to be YOUR name if possible. Some spam filters screen out e-mail that does not appear to come from an individual person. What appears in the "TO" field when a subscriber gets your e-zine? You want it to be the person's name if possible. Along the same lines, some spam filters screen out e-mail that does not appear to be addressed to the individual person. Who has ACCESS to their servers and your list? Anytime you hand over your customer list, you're taking a risk. You don't want your service or anyone else using your list for spamming purposes. What happens if some addresses are UNDELIVERABLE? These are also called "bounces" or "bounce-backs." You don't want them to automatically remove names for "soft bounces," which are due to temporary conditions like full mailboxes. How do users SUBSCRIBE AND UNSUBSCRIBE? Do they have to visit a Web page or can they do it via e-mail (best if both options are available). Is the process single or double opt-in? (Double is better for more security - the user has to respond to a confirmation e-mail before she's added to your list.) Is the process kept simple? Can you customize your LIST SERVER DOCUMENTS? This means messages like your subscriber welcome and goodbye messages. (You'll definitely want to be able to do this, since the prewritten messages many list services use are horribly cold and confusing.) Can your e-zine give PERSONALIZED GREETINGS AND MESSAGES? Not necessary, but a very nice feature. For example, if your e-zine came to me, it would start off with something like, "Hello Alexandria!" How often do they BACK UP their servers? It should be at least once every day. Also ask if you can download your lists to back them up on your own, as a backup to their backup! Can you send a TEST MESSAGE out to yourself or another person before you send out each issue for real? You'll definitely want this because it's the best way to see how your e-zine looks on the recipient's end, do a proofread, and check all your hyperlinks. Can you see stats on your CLICK-THROUGH rates? If you publish in HTML, you should be able to see how many people - and even exactly who - opens your messages. Can they AUTOMATICALLY ARCHIVE your issues if you'd like them to? Some services will archive your e-zines at their site, others can configure it so they're archived at your own site (which is better). Are they currently BLOCKED anywhere on the Web? If so, it may mean they've been reported for allowing spammers to use their network. You don't want to work with any list service that's been blocked anywhere, because it means that your e-zine won't reach all of your readers.
|© Athifea Distribution LLC - 2013|