Print On Demand Questions
Print on demand (POD), a cross between self-publishing and digital technology, is a hot publishing trend. Your book will be printed within weeks, but POD is still a gamble. Answering these questions before you sign with a POD publisher will save you money and angst.
1. Is the publisher reliable? Read Internet reviews, articles, blog postings, and books about POD. If you know someone who has used POD interview him or her.
2. Do the printed books look good? Request a sample book from the publisher. It should have a professional looking cover, a sturdy binding, and clear, readable print.
3. What is the formatting fee? This will be the highest fee and chances are it doesn't include corrections.
4. What do extra services cost? POD publishers will edit, design your cover, write the back cover copy, write your bio, press release, and more. Editing is the most important service. The editing should be thorough, not a quick glance at your manuscript. Choose extra services carefully because they add up in the blink of an eye.
5. Are there hidden fees? You shouldn't be charged a reading fee or a fee to obtain an ISBN number.
6. Does the publisher have a distributor? Book sellers avoid POD books and won't carry your book unless it's listed with Baker & Taylor, Ingram, or a local distributor - yet another fee.
7. Is the contract fair? Some POD publishers pay low royalties. Find out the royalty rate and how often royalties are paid. You should also receive some free books and be able to buy books at the industry discount.
8. How long will it take to recoup your money? This number should be available and if it isn't, ask for it. Remember, this number is a guess, not a fact.
9. What will publicity cost? Most POD publishers don't publicize books. Get a publicity estimate from a book publicity firm. Add up the publicity and publishing costs.
10. Are you willing to spend this much to see your book in print? POD is a gamble and you may lose more than you make. But if you have the funds to invest and a book that fills a niche, go for it!
Harriet Hodgson has been a nonfiction writer for 26 years. Her current work focuses on health and she is a member of the Association of Health Care Journalists. Smiling Through Your Tears: Anticipating Grief, co-authored by Dr. Lois Krahn, is her 24th book. The self-help book was published by BookSurge, a POD publisher. Go to http://www.harriethodgson.com to learn more about her work.
10 Benefits Of Submitting Articles To Ezines
1. You'll brand your web site, business and yourself by submitting articles to ezines. You could include your name, business name, your credentials, web site address and email address in your resource box.
EZines: Get from Adequate to Fabulous
If my in-box is any indication, most of the business world is hot on e-newsletters. I receive half a dozen every day. Some are thinly masked advertisements; most, however, provide some degree of valuable information.
Ezines VS. Trade Journals
As many people know Industry Trade Journals in America have gone through a tough time in recent years due to slowing of advertising dollars. In many industries this is the case. Many of us use to get free Industry Trade Journals, yet many have now gone out of business and others are being a little more particular than normal. Some send you questionnaires every three months to make sure you are interested and reading their material. Most companies DO NOT advertise in such trade journals. A few do, mostly for brand name recognition, although in my opinion it is a lot of money considering the much lower costs of Ezines and Internet Advertising. Some believe paper trade journals or Industry Rags as they are often called are waste of advertising money, even worse than attending some under attended trade shows.
7 Power Packed Tips To Increase Your Ezine Publishing Success
1. Use autoresponders to publish and promote your ezine.
The End of Email, Ezines and Online Marketing?
Ok, it's time to bring out my soapbox.
Writing Effective Newsletters
It's obvious but true that your newsletter can only be effective if people bother to read it. Nowadays we are all drowning in an excess of information that comes at us in all directions and in all forms so this really is the biggest obstacle you have to overcome. To persuade your audience to read what you have to say, you should follow some basic rules:
How To Write Effective Ezine Ads... And Then Some
When writing an ezine ad, there is a big mistake that most people make when writing an ad. That is, they try to sell something in those ads, and there is a good reason why you don't want to do that.
How to Choose a Good Newsletter Name
Good newsletter names are usually 2-4 words. If shorter, they can't explain what your newsletter is about, and if longer, they will be hard to remember.
E-zine Promotion: 10 Smart Reasons To Charge A Fee For Your E-zine
You publish an e-zine, you may consider to startcharging a fee.
3 Money-Making Reasons for Displaying Your Newsletters on Your Website
Seeing is believing. Unless your website visitors can experience your newsletter and appreciate its value, they're unlikely to join your opt-in, email list. By posting your newsletter on your website, you encourage more visitors to subscribe and you drive more profitable traffic to your website each month.
Does Your Business Need a Newsletter?
Have you ever thought about it?
Why Arent You Writing Ezine Articles?
Email Newsletter Format: HTML or Text
An email newsletter is probably the most effective way to communicate with your target audience. One of the main considerations before you create and deliver an email newsletter is what format to use: HTML or Text.
8 Effective Ezine Publishing Tips To Put You Ahead Of The Game
1. Swap sponsor, feature, or solo ads with other ezine publishers.
An Overlooked Fr~e Advertising Opportunity
When you have an online business you need to utilize every possible avenue of advertising and promotion. As I sign up for more ezines and discussion groups, I am finding numerous publishers are overlooking a very effective and fr~e advertising opportunity.
Work Less, Earn More As An Infoproduct Publisher
There's no doubt, publishing information products to sell online is a thriving, exciting and very rewarding business.
Create Your Own Ezine Traffic Machine
How would you like to reach millions of people with your products and service for free?
10 Ways, How To Get Significant Exposure For Free
Ezine are one of the best source of information on the web today. They are generally free and can make a huge impact marketing success if used correctly. Ezines may include ads, articles, jokes, quotes, advertorials, business opps, brief up dates about the publisher's site or business, testimonial and much more.
10 Valuable Tips For Ezine Publishers
1. Write your own articles.
Lesson #6: Six Simple Steps to Writing Magnetically Charged Email Messages!
If you remember, the majority of people (i.e., 68%) need to see your sales message more than once before they even think about going ahead. This is applicable to every market.
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