Email Newsletters: The Header
Managing Subscriber addresses: At the top of your email message you see the header, where you insert addresses and a subject heading. It all looks simple enough, but there are some tricks and tips you should know, and one very important warning. Let's start with that warning:
In addressing your newsletter, do not put subscriber names or email addresses in the TO or the CC (Carbon Copy) field. Addresses in either of these fields are visible to all recipients. And, if you have one unscrupulous person on your list, that person could start sending spam to the rest of the list.
Always put subscriber addresses in the BCC (Blind Carbon Copy) field, where no one but you will see their addresses. This is very important in retaining their confidence. In fact, this might now be the single most important point to remember if you send an email message to any group.
So, to whom should the newsletter be addressed? Probably yourself. You can use your regular address, or set up a special address for the newsletter only. One other thought: use the CC field as a place to put the name of someone who wants to make their address known. For example, if you include a special offer by a third party in the newsletter, you can CC that third party, and as a result provide a backup email address.
Subject line: Make this line as strong as possible. It's the hook that encourages the reader to scroll down the page to your article(s). Try looking through the subject lines of the newsletters you now receive, and see what works for you.
The simplest approach, and an effective one, is to put the name of your newsletter in the subject line. That works well if readers find the content consistently helpful or interesting. But don't depend on just the name - here are some ideas for other hooks that may increase readership.
Make it descriptive, since many email users quickly scan the subject lines and quickly hit the Delete button if it doesn't immediately grab their attention. If that descriptive text hints at a solution to a problem shared by your readers, then you've got a winner.
Here's another subject line tip that may help you increase readership. Several email gurus recommend putting the date of the issue in the subject line, and I've tried that myself. In the limited testing I've done, it seemed to increase the number of clicks on the embedded ads.
This is how a recent subject line for Abbott's Communication Letter looked to my subscribers:
"April 27-04 Communication Letter - Communication & Company Size"
Explanations: April 27th is, of course, the date. Communication Letter is an abbreviation of the name of my newsletter; and Communication & Company Size is the title of the article that week.
Altogether, the whole subject line seems a bit long, but it does cover several bases, so it's what I'll use until I've had time to do extensive testing.
In summary: Don't look at the header of your email message as something to be finished and forgotten quickly. It can make or break your newsletter.
Robert F. Abbott, the author of A Manager's Guide to Newsletters: Communicating for Results, writes and publishes Abbott's Communication Letter. Read more articles about Internet communication, as well as email and printed newsletters at: http://http://www.communication-newsletter.com/ic.html
10 Tips For Ezine Publishers
1. Many Ezine Publishers use too many styles of separatorin their Newsletter. I recently saw an Ezine that used noless than 7 different separators:
Who Is Your E-zine Really FROM?
One morning this past fall, I was going through my e-mail inbox, relentlessly deleting junk mail. As you're likely well aware, many spam messages are made to look like they're from a real person.
You Can Publish an Ezine
Publishing an Ezine can be scary to the newbie. But you can do it. Your Ezine helps you keep in contact with your list which will build a relationship of trust with your readers and is one of the best ways to promote your business.
Write an Ezine? But I Dont Know HOW!
If you've been promoting your business on the internet you've probably heard how important it is to have a list. And that it's also important to publish an ezine.
Producing Ezines for Growing Your Business
What an ezine is ?An ezine is an electronic newsletter sent out by email at intervals of your choice to a list of subscribers. An ezine is a mutual bargain, a kind of compromise between editor and his subscribers.How comes that ? Let's see :Every ezine has a topic : marketing, humor, gardening, sports, etc... An ezine can and should contain lots of helpful information and resources related to its topic. Everyone interested to receive these information, subscribe to ezine. On the other hand, besides all above information and stuff, the publisher delivers and materials promoting his business. The bargain I've spoke before is simple: subscribers agree to receive promotion materials altogether with other information they are interested in.An ezines is an excellent recruitment tool for your business.Let's say you sell books online through your website. If you chose 'new issues' as topic for your ezine, you will recruit more prospects for your venture saying "come here to see the newest books" than saying "come here to buy the newest books".Ezines are very efficient in business development. Fromthe very beginning I can say that they target the market(s) you are trying to reach with your products and services. As I said before every ezine has a topic. By choosing this topic close related to your business you may be sure that your subscribers are interested by your business as well, because they enjoy the ezines' topic.I already told you above that ezines are perfect promotion tools by delivering advertising materials to subscribers.I can tell a day or two about ezines and how they can helpto grow a business. I just want to tell you something very important. If you decide to publish an ezine, you must learn that there is a lot of work to producing a quality one. You should pay a special attention to the following items: How to discover your real audience - the ones who want what you have. If is better to write your own content than using someone else's. How to choose an attention-getting, enticing name for your email newsletter. What popular sections you can choose to include in your own ezine. Editing in plain text vs. HTML - what you must know before making this choice! Resources for building your subscriber base fast. Places to submit your ezine to gain more exposure and more subscribers. How to sell advertising and the amount of money you'll make.And the list may continue. Only by reading these 8 points you can see that publishing an ezine means work and abilities.It's hard but not impossible, you may learn by doing, from articles and books or talking with experienced publishers.
7 Steps to Successful Publishing
The decision to publish a book is very exciting! It causes the creative juices to flow and the eyes to light up. But wait ? before you begin the publishing process, know about the seven most important steps you need to know before publishing your book. Make sure that you take every step into careful consideration so that your road to success is an easy one:
10 Winning Ezine Publishing Tips
1. Share your personality with your subscribers. Your subscribers are more likely to want to buy from someone they feel like they know.
Top 10 Tips to Give Your Newsletter Impact!
There are thousands of email newsletters or "ezines" produced every week, and most of them have great material and are written by passionate people who want to share valuable information. Unfortunately, very few of them have many subscribers.
7 Ways You Can Make a Huge Impression With Your Ezine Welcome Message
Many times I receive a Welcome Message from someone after I subscribe to their ezine that leaves me wondering what I just jumped into. A welcome message is one of your first contacts with your subscriber, and it should say something that sets you apart from everyone else right at the get-go. It is, after all, one of your first impressions with prospective customers ? and first impressions absolutely do count on the internet. Not only is your welcome message a natural opportunity for you to connect with your subscribers, it's also your chance to make sure they remember you with positive anticipation so that they will be eager to open up your next message when it arrives.
5 Keys To A Successful Ezine
There are 5 basic keys you need for your ezine to be successful and here they are though not necessarily in this order.
WHOOPS -- There Goes My List! (Are You Backing Up YOUR Biggest Asset?)
Have you ever accidentally lost an important file on your computer? Perhaps your computer crashed (again) or your cat sauntered over a dooming sequence of keys. Remember that little pang in your stomach you felt when you realized that file was gone for good?
10 Ways, How To Get Significant Exposure For Free
Ezine are one of the best source of information on the web today. They are generally free and can make a huge impact marketing success if used correctly. Ezines may include ads, articles, jokes, quotes, advertorials, business opps, brief up dates about the publisher's site or business, testimonial and much more.
5 Tips for Catching Errors in Your Manuscript
What is your worse fear as a self-publishing writer? For many, it's finding mistakes after publication.
The Future of Email Newsletter
The future of email Newsletter - Llando Ford 07.28.2004 What are you doing with the Spam you receive? I'm sure you are not happy receiving it just like none between us.
Gosh, What Am I Going to Put in My Email Newsletter THIS Month?
So you decided to put out a monthly newsletter, because "that's what smart marketers do." This is a terrific idea! After all, really good content is the way to your readers' hearts, and everyone loves to receive presents in the mail (or, email in this case).
Email Newsletter Software
Should I create my newsletter in a word processor or email program? Which email program should I use?
Need Ezine Content - Think Holidays
Publishing an ezine certainly has its benefits and rewards, but even the most prolific publishers often need more content ideas, topics and graphics.
5 Ways to Make More Money With Your E-zine
Have you been publishing an e-mail newsletter for at least six months but still aren't seeing real results (read: revenue) from it? Don't fret - you may just need a tune up. Here are five ways to kick your e-zine income into gear this year: TOOT YOUR OWN HORN MORE The adage goes, "If you don't blow your own horn, someone else will use it as a spittoon." If your focus is providing your readers with useful information that enriches their lives and businesses, bravo! That SHOULD be your focus. But now I want you to look out for yourself as well: Take at least 25 percent of your e-zine space and make it all about YOU. Give promos for your services, products, books, workshops, etc. List raving testimonials from clients and customers who LOVE you. Weave your business success stories into your articles and tips. Share something funny about your weekend that makes me feel closer to knowing you personally. (For more self-promotion tips, see my article at http://www.ezinequeen.com/7ways.htm) MAKE ME AN OFFER I CAN'T REFUSE Let's suppose I'm one of your subscribers. Even if I realize you offer wonderful products and services, I may need a kick in the pants to make a move. To entice me, offer me a special, l1mited-time deal. Examples: three months' of consultation for the price of two, a 20% discount on your latest book or newest service, or one of your usual offers with a few exciting bonuses thrown in. Make the offer obsolete within a few days or by next week. By putting a time limit on it, I'll be more apt to act now instead of later. Don't overlook how powerful this tactic can be. Some of my most profitable weeks have resulted from running a limited time, special pr0motion of this type in my e-zine. PACKAGE IT AT A LOWER PRICE POINT This is a super strategy for service professionals such as consultants and coaches. As your subscriber, I know the way to get the BEST service from you would be to hire you one-on-one, but perhaps I can't afford that right now. BUT consider that I may likely be interested in lower-priced options such as group coaching, teleclasses, online seminars, or a manual/e-book. This is exactly how I became an e-book author. When I started my first e-zine, my main business was writing for corporate communications. After I gained a few thousand subscribers, I realized that my readers were mostly small business owners and entrepreneurs. So I began creating products and services geared toward them. And now I profit more from those each month than from my corporate work. PROMOTE A PRODUCT/SERVICE THAT COMPLEMENTS YOURS Do your readers and clients often ask you about a certain topic that's related to - but not exactly - what you offer? Then resell a resource that you heartily recommend and would put your reputation behind. For example, while my specialty is e-zines, I get many questions about creating and selling information products online. So I continually research credible resources on this topic to share with my readers. Many of the creators of these products offer a handsome commission on any sales I refer to them. (I do this myself by paying out up to 25% commission on any referred sale. http://www.ezinequeen.com/affiliate.htm) NEVER recommend any service or product to your readers that you haven't personally tried and wouldn't back 100 percent. Otherwise you'll blow the trust that you've worked so hard to build up in your readership. SELL AD SPACE AS IT SUITS YOU E-zine ads won't make you wealthy, but they can make for some handy extra c^sh. (I call it my "margarita money.") Most e-zines offer one sponsor ad at the top and several "classified" ads at the bottom. Sponsor ads typically cost three to five times more than the classified ad, but you'll see the ranges vary greatly. Start by offering ad specials to your own readers. Then also list your e-zine in the many e-zine advertising directories on the Web. These services help match advertisers with appropriate publishers just like you. (Need help? My manual gives step-by-step instructions on how to accept and profit from ads in your e-zine.) Remember that you have every right to be selective about the type of ads you accept. While your readers know these ads don't represent YOUR business, their quality will indirectly influence their perception of you.
Secrets To Successful Publishing
Have you ever wondered what would it take to compete successfully with the "big guys" like Simon & Schuster and even get to the top of the heap? If there is such thing as a magic formula for success, then the story of Geela, the author of the bestseller book THE AMERICAN DREAM can certainly make a believer out of you too. Mastering the art of the possible is at the heart of Geela's brand new book where her message is that the possible always exceeds the impossible.
An Embarrassment of Riches - Part I
The Internet is too rich. Even powerful and sophisticated search engines, such as Google, return a lot of trash, dead ends, and Error 404's in response to the most well-defined query, Boolean operators and all. Directories created by human editors - such as Yahoo! or the Open Directory Project - are often overwhelmed by the amount of material out there. Like the legendary blob, the Internet is clearly out of classificatory control. Some web sites - like Suite101 - have introduced the old and tried Dewey subject classification system successfully used in non-virtual libraries for more than a century.
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