You Can Publish an Ezine
Publishing an Ezine can be scary to the newbie. But you can do it. Your Ezine helps you keep in contact with your list which will build a relationship of trust with your readers and is one of the best ways to promote your business.
To those who are newbies...an Ezine is an electronic Newsletter normally mailed periodically to a list of opt-in subscribers. This means subscribers who have voluntarily signed up to receive your publication.
Make sure that you comply with the recent Can Spam Laws byhaving your name, email address and mailing address in all of the mailings you send out. Be sure that you do not use subject lines that may be misleading to people hoping to getthem to open you emails. Do not send email to someone who has not asked for it. If you do, you can be accused of spamming.
Don't send your publication to someone who has not asked to receive it. You must be sure that your subscribers are double opt-in. This is really very simple. They subscribe and you send them a confirmation email asking them to reply to make sure that they are the ones who subscribed. This will help keep you from being accused of being a spammer.
These are some of the things to include in your Ezine:
*Table of Contents
As you publish your Ezine try to bond with your readers, limit your advertising and strive for a quality Ezine. If you will do this you will have a quality product readers will appreciate.
When you publish an Ezine, your readers get to be more than an email address to you. After some time, they will come to rely on you and your publication.
In the beginning I had great concern that I would be able to produce an Ezine, but I have been writing and producingmy Ezine for quite a while now and my confidence has grown. After you start publishing your Ezine and you have a few copies under your belt, those doubts will vanish and soon you will be brimming with confidence. You can do it and it won't be long before you are a pro.
I have met lots of new people, my business is doing well and I have developed a confidence that I never had before. This will happen for you as well. If I can publish an Ezine so can you.
Donnie De Loney
Donnie De Loney is owner of DY Marketing. Visit his site at http://www.dymarketing.com to find out how to get your own PlugInProfit Site set up and ready to make money for you within 24 hours. Subscribe here to HomBzTips newsletter.
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What an ezine is ?An ezine is an electronic newsletter sent out by email at intervals of your choice to a list of subscribers. An ezine is a mutual bargain, a kind of compromise between editor and his subscribers.How comes that ? Let's see :Every ezine has a topic : marketing, humor, gardening, sports, etc... An ezine can and should contain lots of helpful information and resources related to its topic. Everyone interested to receive these information, subscribe to ezine. On the other hand, besides all above information and stuff, the publisher delivers and materials promoting his business. The bargain I've spoke before is simple: subscribers agree to receive promotion materials altogether with other information they are interested in.An ezines is an excellent recruitment tool for your business.Let's say you sell books online through your website. If you chose 'new issues' as topic for your ezine, you will recruit more prospects for your venture saying "come here to see the newest books" than saying "come here to buy the newest books".Ezines are very efficient in business development. Fromthe very beginning I can say that they target the market(s) you are trying to reach with your products and services. As I said before every ezine has a topic. By choosing this topic close related to your business you may be sure that your subscribers are interested by your business as well, because they enjoy the ezines' topic.I already told you above that ezines are perfect promotion tools by delivering advertising materials to subscribers.I can tell a day or two about ezines and how they can helpto grow a business. I just want to tell you something very important. If you decide to publish an ezine, you must learn that there is a lot of work to producing a quality one. You should pay a special attention to the following items: How to discover your real audience - the ones who want what you have. If is better to write your own content than using someone else's. How to choose an attention-getting, enticing name for your email newsletter. What popular sections you can choose to include in your own ezine. Editing in plain text vs. HTML - what you must know before making this choice! Resources for building your subscriber base fast. Places to submit your ezine to gain more exposure and more subscribers. How to sell advertising and the amount of money you'll make.And the list may continue. Only by reading these 8 points you can see that publishing an ezine means work and abilities.It's hard but not impossible, you may learn by doing, from articles and books or talking with experienced publishers.
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