Oil Change Guys History; Part II
Franchise companies are not born they are made and when studying the history of franchise companies, it is amazing how similar they really are. To continue this story we are in the height of the Dot Com Bubble with money flowing in Silicon Valley and personal services and labor is at a premium indeed;
Before Oil Maxx's downfall, Oil Maxx with the foresight of Mr. Winslow and the help of Lou Gurnick was a registered California Franchise poised to dominate the industry as companies like New Jersey based Oil Butler were doing. Oil Butler had already sold some 50 franchises and were getting ready to go for an IPO. Lance and Dave decided they needed very much to kick butt on the West Coast so they could dominate the market before Oil Butler could. This similar strategy was used against FleetWash, also out of New Jersey as they marched westward to attack our strong hold position in the truck fleet washing business (Truck Wash Guys) www.truckwashguy.com . Meanwhile we were advancing our Detail Guys Brand in FL with plans to move into the South East market for a foothold in the personal and corporate employee oil change market by co-branding those two brands with Oil Maxx. Mr. Winslow had been promised up until then that Oil Maxx would make good on their word to launch a nationwide franchise campaign. A quote comes to mind from the Late Vince Lombardi, that there are few willing to go the distance in the pursuit of victory, only the strong survive, it is a matter of individual will. Not everyone has what it takes.
Oil Maxx Company had worked as a perfect synergy with our washing franchised system in Silicon Valley up until then. Since we were operating in Silicon Valley we worked on perfecting our WashGuy online ordering systems as well. We eventually added a system to order car washes via customer's PDA Wireless devices during the Ricochet Rage of Venture Capital Alley. We even set up Team Yellow Automotive Services and co-marketed with other mobile services. We had spent thousands of dollars getting ready for the nationwide co-branding efforts with the Oil Maxx Company. Unfortunately after two years Oil Maxx was unable to expand much out of the Bay Area with regards to franchising. Mr. Winslow put the Co-marketing project with the Oil Maxx company on hold and looked immediately to create synergies with any Independent Mobile Oil Change Business and look for a new Nationwide Partner. Oil Maxx finally went off the air in late 2001. In franchising the death rate of new franchisors is 5:1 in the first five years.
We could not understand how they went through all their original capital after we sent them business and our local franchisee's paid part of their shop space to park our wash trucks at night as a favor to help with their start-up and operational costs. But we know from our experiences in studying franchising that only one in five franchisors survive in America due to stringent regulations. In CA the failure rate is even higher since CA is just about the worst state due to onerous regulators. In 2002 California was rated in Wall Street Journal as the worst state to do business in, with the worst anti-business regulations.
As Car Wash Guys worked through it's own growing pains, we were able to take what we had learned and use that to help us co-market with other independent mobile oil change companies across the country. Even at times substituting on-site Preventative Fleet Maintenance, Mobile Tire Service Companies and even mobile fleet alignment companies even though Oil Maxx's failure to make good on the promise.
Mr. Winslow was looking for another franchise company that had nationwide ambitions. In mid 2001 he met with a Japanese Company who had a representative living in Malibu, CA who could provide patented Oil Additives for fleet vehicles, which could expand the life of the oil interval up to 100,000 miles or so it was claimed. The Japanese firm had been using the product for 10 years in Japan and it was proven with 1 million miles worth of tests on trucks from Yellow Freight, the largest LTL Trucking company in the nation and with Roadway, years later they were merged as one company. The product was great and the North American rights were available with their main contact who was a former board member of the American trucking Association.
Mr. Winslow also met with another Nationwide Oil Additive Company representative in Reno, NV, who had come to The Detail Guys www.detailguys.com original prototype 8-Bay Detail Shop to discuss another oil additive. Their product guaranteed the engine life of any car to 150,000 miles after a certified inspection almost too good to be true. All guaranteed through Lloyd's of London. Lance thought gee whiz, I now have a product for the car dealerships, trucking industry and mom and pop. Mr. Winslow then met with people from Lucas Oil Additives and Kendall Motor Oils after trying both for over 40,000 miles each in the Blitz Mobile Command Center and Corporate Office on wheels.
"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs
Entrepreneurship as Your Passion
Entrepreneurship has been my passion for as long as I can commit to memory to learning how to type, and that started in 5th grade! Strangely enough, I wasn't raised around lots of business owners growing up in New Jersey nor surrounded by many business-minded individuals.
The Entrepreneurs Prayer
As I awaken with the gift of yet another day and prepare for thetasks at hand, I offer up this most ardent prayer:
Beware the Opposition!
Any time you make changes in your life you are going to be met with opposition from people who would prefer you to stay exactly as you are. Sadly, these people are often the ones that love you the most; your family, friends, partners and even work colleagues. However, in your moments of entrepreneurial seizure, the greatest opposition that you will experience (particularly if you're a seasoned employee) will come from within yourself.
Starting a Company on a Shoe-String Budget
A lot of people never start businesses because they believe they don't have enough money to do so. Unfortunately, these same people don't realize that many of the world's most successful companies were started on a shoe-string budget by an entrepreneur with limited resources. Below is a list of tips to help you save money when you're first starting a company: Manage your finances in MS Excel, not Quickbooks.Manage your contacts in MS Outlook, not ACT.Get free legal and accounting advice from law/business students or lawyers/accountants who are willing to do pro-bono (free) work.Look for and join organizations that support youth entrepreneurs and small business owners. Hire unpaid interns and make their job exciting.Partner with somebody instead of paying them.Use credit cards.Get free, professional advice from SCORE, Teachers, and Professors.Get investments from family and friends.Find organizations who incubate startup companies or companies who might have office space that might be willing to let an aspiring entrepreneur use it. Perhaps, your school will let you use their copy machines and phone lines.Swap services with a company instead of paying them.Learn how to do graphic design and web design yourself. If you have these two skills, the startup costs of every business you have in the future will be dramatically reduced.
Rx for Falling Corporate Profits
Once again the squeeze is on as renewed inflation worries slow the economy's growth and many companies resort to believing that cost cutting is the best means to scramble back to profitability in an uncertain economy. The problem with this classic approach is that it sends the clear message to your brightest and best talent that no matter how well they perform, today there is no job security. Not only does such a move have a serious impact on morale, but as the economy improves we will find ourselves once again in a very tight labor market. It will be next to impossible to replace laid-off workers and worse yet, your current work force, especially those brightest and best, may well decide that it is time to move on to greener and possibly more secure pastures before the next downturn hits. Is there a better approach than cutting off your nose today and spite your face tomorrow? Absolutely!
Identify the Growth Factors
In "The Incredible Hulk", mild-mannered scientist Bruce Banner discovered that when he was exposed to "gamma rays" he was transformed into a massive beast that could ferociously muscle his way to victory in any situation. Other than being disfigured, green, and in nothing but his boxer shorts, the Hulk discovered that a single growth factor could drastically change his ability to handle his problems.
Be Where the Pucks Going To Be
The "Great One" said it best
Secret Revealed In The Business Code
? Beginners often rush into business without any planning.
Oil Change Guys History; Part IV
One trait of franchisors and something you will find in all their biographies both; official and unofficial is their competitiveness and refusal to give up. Now onto Part IV of our saga:
Entrepreneurs - 9 Top Mistakes to Avoid
1. Isolating YourselfWhen setting up a business, you can get so overwhelmed with the administration that you don't focus on building up your network. Networks can provide a way to catapult your business forward through referrals, joint ventures, or providing industry knowledge. Networking does not need to be through formal events but can come in many forms. Even using websites to become aware of who and what is out there is useful. Giving time for self development and training activities to grow your skills, can be one area that is given a lower priority which can often lead to unwise decisions.
Outcomes - Thats What You Need to Focus On
Successful business owners and managers need to be veryclear about what outcomes they want. Whether you call them goals, objectives or targets, theseare the factors that you're ultimately judged on. Outcomes determine whether your business is a success or afailure.
How to Be an Entrepreneur and Keep Your Sanity
Define for yourself what an Entrepreneur is:
Adding a Service After You Buy a Business
When you buy a business, you should have a plan. Why have you chosen that particular business? Why that particular time to buy a business? What can you bring to the business? Some of the most successful business stories are of people who buy a business with the intention of bringing their specialized set of skills to it, and using them to grow the business.
Double Down on Marketing
If you want to compete in the world of high growth startups, you better know how to play the marketing game. Marketing has become a big stakes game where companies are betting fortunes on the success of their products. Nowadays if you can't play the big marketing game you may not even get the attention of the customers you need to grow your business.
The Boss is DEAD!
Some of us are born into families with "it", some of us are just driven over the edge to "it", and some of us crave "it", but just haven't figured out how to attain "it." That "it" is an Entrepreneurial Spirit that is a powerful force that can be the key to your success, and yes?sometimes even failure.
Entrepreneurship Story; Over Regulation in Franchising Part I
Jim and Sally run a successful auto business, which they have built up over two decades and have expanded to three stores and many of their friends keep saying, "You should Franchise." They think about this for about five years read a few books, like "Franchising for Dummies," The "E-Myth", "The Franchising Bible" and many others on the shelves of the new big book store in town with the coffee shop inside. They finally decide that it makes sense especially as they have friends and loyal employees who wish to be associated with them and even own the first franchises. So they set out to franchise. They visit an attorney since that says in all the books to do. Most books about franchising are, at least in part if not whole, written by S2D2s (lawyers: S2P2s; Self-Serving Parasites of Planet) anyway, so they take that advice and visit an attorney. The S2D2 explains the MUD and helps by charging them a good chunk of change; $35,000 to prepare a boilerplate document which is so complicated they could not do it on their own without years of study. They give the S2D2 (scoundrel) the money and they look at the document and start asking questions. They do not ask him about the price gouging laws that their state has after all the flooding from the remnants of Hurricane Ivan, although they feel severally violated in the outrageous costs to prepare the documents. After all there is some new shop equipment they need to test cars to stay in compliance with the latest smog certificates and they are not cheap either. So they ask some typical questions instead of why they had to pay so much.
Find Me the Expert on This!
Many people who set up as consultants never make more than a minimal living. They get some clients who like them, but are so dependent on these few businesses that the resignation of a key contact can destroy their business for months ahead.
Starting Up and Keeping Going
So you had that fantastic business idea, the one that'sgoing to be wildly successful and make you a fortune - andeven better, you actually did something about it and startedyour own business. Good for you! Not everyone gets eventhat far. Most people sit and day dream about what theymight do if only ....
Key to Starting Your Own Clothing Company
Starting your own private label clothing company is not as difficult as you may think. I assure you that the founding members of Volcom, Paul Frank, Hurley and Von Dutch, are not mad geniuses of fashion. You can duplicate their rise to brand stardom provided that you have the following:
Why eBay Is A Smart Choice For Entrepreneurs
Attention entrepreneurs: If you think the search for the ultimate moneymaking business opportunity is like searching for a very small needle in a very big internet haystack, then think again!
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