Oil Change Guys History; Part IV
One trait of franchisors and something you will find in all their biographies both; official and unofficial is their competitiveness and refusal to give up. Now onto Part IV of our saga:
Mr. Winslow met with so many different companies and made so many contacts he was sure he had all the components to roll out his own Mobile Oil Change franchise System to co-brand with the other WashGuy Family of Franchises. Lance, then had a chance meeting with Greg of On-site Oil Change in New Mexico. It was by total accident. Lance was visiting Los Alamos Laboratories to sign up members for The World Think Tank; a hobby of his and having a rather tough time of it due to recent national security problems there. He drove down to Rio Rancho for a Starbucks Coffee, when Greg approached him asking about the Truck Wash Guys Franchise. Greg had accidentally signed up the New Mexico Power Company for fleet washing, since he was good friends with the Vehicle operations supervisor and already changed the oil for the entire fleet. After they got to talking a little bit Mr. Winslow, who just got done reading the Biography of Lance Armstrong, found out that Greg had beaten cancer. And Greg's attitude at the time was no different from what Lance had read about Lance Armstrong's fight with cancer, and his Tour de France victories. Mr. Winslow also was developing ties with the founder of the World Think Tank, a cancer survivor. Greg's wife told him that Winston Churchill, was her personal and favorite hero. Mr. Winslow was reading also in fact currently at that time reading Winston Churchill's Biography after learning he is related to the late Winston Churchill through John Howland an ancestor.
Greg had moved his growing business into a new $250,000 building in the Albuquerque Industrial Area on an acre. His shop had everything including upstairs offices and rooms for training new Oil Change Guys Franchisees. Greg had added other lines to his business, which we had hoped to incorporate into our business model. Greg would have put together our equipment and training our team. We looked into all of these ancillary revenue streams and determined them to be viable. After determining these to be excellent add-on services and we incorporated them into our service list. We then asked Greg to put together some figures as to exact costs to put together an Oil Change Rig. Similar to the ones he had running, but with all the new options that he had determined necessary.
He failed to perform this obligation and we lost two deals we were putting together in Monterrey, Mexico. Lance was getting frustrated, but understood Greg had been through a hell of a lot in his life and let it go.
Later in that year Bob Davis of "Tour de Lube" of Oklahoma City called us after being in business for only six months with two older trailer units, admitting to us that they were not really doing the job and wanting us to help him upgrade his fleet with a van. Bob wanted us to take a used van, which he would buy and retrofit it. Bob wanted to run a debt free business, which is admirable, but wanted us to put equipment in an old van. Bob and his family ran this business after buying it from another gentleman who had run the business for 5 or more years the prior. After discussing this with Bob and finding out that Bob's real ambitions was to do fleet oil changing throughout the Midwest and control that market and sell vans "turn-key" to those wishing to do mobile oil changing for residential and individual car owners, we determined that we could not allow such secrets and proprietary information to leave the company.
Bob told us that he had gone to several neighborhoods and asked customers if they might sign up for residential periodic oil changes, claiming almost all of them said "Yes, they would sign up." It was this revelation that prompted Bob Davis to set up these vans all over the country to change oil in driveways, claiming "that is where the real money is?" Of course with Wal-Mart changing oil for $12.99, we hardly think so. We actually all had a chuckle over his two to three neighborhood marketing survey, because actually signing people up is another issue. Surely if an old guy comes to your door you are going to be cordial. Bob's goal as he explained it on the phone was to set up a van for a customer, new or used that the customer brought them and out fit it for a profit and collect a couple of points on each equipment lease for getting financing. Lance in his lifetime had done enough business with "Sleazy Leasing Companies" to know that was a bad deal for the potential "Biz-Op" buyers or franchisees or whatever it was Bob was going to call them? Not to mention that he believed some how he could help our team in some way because he understood the Equipment Leasing Business and had connections there. Big deal any Equipment Leasing Company would spiff someone a bird dog or finder's fee if you gave them some live flesh to sign a lease at 35-40% interest if you figure out the points, doc fees, non-interest paid deposit and other tricks.
It was determined that Bob was a competitor and Lance told him to "Go to Hell." Bob insisted that Lance was having a bad day and that we should work together? Bob even went out of his way to contact Greg and his wife to tell him what nice guy he was and how Lance was out of line. It appeared that the gathering of intelligence by Bob Davis was a little unnerving to Lance especially as Bob tried to play the "I am a Christian, you can trust me!" game with Lance. Susan, Greg's wife felt sorry for Bob Davis and decided that Lance had been too harsh with Tour de Lube's Bob Davis and that it was not right to tell competitors/inquiries where to stick it.
Mr. Winslow at this point decided he needed to scrap the project with Greg or anyone else because in franchising or any type of rapid roll-out strategy, you must be dedicated to the cause, loyal to the team and play to win. Oil Change Guys, decided to do it the only way they know would really work. Today, Lance and his team of fabricators and vendors from our other systems in Phoenix do the whole thing in-house and have dumped any potential alliance with any other non-team member so they can build the best units and capture the market share without doing business with anyone who is a competitor, might drop the ball or is unworthy of the incredible dedication it takes to build the World's greatest service firm.
We believe that our team is number one and that we are responsible to that team, our families and to the customer and no one else. If you can play by those rules give us a call. And there you have it, the History of the Oil Change Guys, which can serve as an inspiration to your entrepreneurial mission. We wish you well and God's Speed...
"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs
Veteran Entrepreneurs Are Growing In Ranks
When I'm not running my own business, writing articles about business, speaking to groups and organizations about business, or consulting with companies who want my advice about the running of their business, I teach a weekly class on the subject of (care to guess?) starting and running a business.
At an International Franchising Symposium in London, Peter Holt made the bold statement to his audience of Franchisors that they needed to understand that their business would fail, and in fact all businesses are bound for failure. Needless to say, there were a few shocked faces in the crowd. He was making the point that it really is just a matter of the number of calendar flips before time strangles any business. It's a hard point to argue when you think that the Neanderthal Fortune 100 included Barney's Dinosaur Obedience School. Not a lot of money in that these days.
Goals and New Venture Creation
More and more corporate workers are leaving their jobs to start new ventures. When taking this leap, it is important that the goals of these entrepreneurs are solid, as these goals may ultimately determine the success of the new venture.
If It Was Easy Everybody Would Do It
Q: I started my business about a year ago and everything is going fine. We're growing and making a profit, but the stress of running the business is really starting to get to me. I spend more time worrying than working. Sometimes the pressure is almost more than I can take. I'm starting to think that I'm not cut out to run my own business. Do you have any advice that might help me decide what to do?-- Steven S.
Entrepreneurs Just Get Better With Age
Q: I'm thinking about starting a business after I retire next month. I'll be 65. Am I too old to start a business? -- Milton A.
Be Where the Pucks Going To Be
The "Great One" said it best
Reducing the Stress of Being an Entrepreneur
Starting and running your own business can be exciting and rewarding, but it can also be very stressful. For most of our almost 40 year marriage my husband has been an entrepreneur and I have sometimes worked with him. Having built my own business as a Stress Reduction Coach I have been reflecting on the stresses of being an entrepreneur.
Franchises - Emotional Fulfillment - Control Your Destiny
Does A Franchise Meet Your Needs?
Answering Why You, Why Now Critical in a Winning Business Plan
Business plans continue to be an essential element of the capital-raising process. They must convince investors to take notice ? investors that are shrewder today due to the ups-and-downs they have experienced over the past few years.
Lessons Learned from Successful Entrepreneurs
Entrepreneurs are a special breed of high achievers. They create things, get things started: businesses, clubs, churches, associations, even nations. Their motivations vary. Not all want to be rich. Not all want to produce a Fortune 500 company. Some are motivated by pleasure or civic pride or the desire for fame. Mary Madden, president of Information America, told me she and Burton Goldstein started their company because it gave them freedom and flexibility.
Increase Profits with No Pain, No Change Approach
Implementing changes, even when they're good for your business, can be tough. As the old adage goes, old habits die hard and it's just as true in business as it is in our personal lives. It's simply easier to take the path of no resistance and revert back to doing what we've always done. Here's a way to skyrocket your profit potential by linking change to pain and payoff.
Will Your Business Survive Without You?
I had a health scare in December.
Entrepreneurial Business Plan The Down And Dirty Way
Does the idea of running your own business sound exciting? Do you have a business up and running and want to take it to the next level?
Which Niche To Conquer?
I'm sure that you've heard about how many start up companies fail when they first begin, and the reason that most (if not all) of their failures is because they don't create a good fountain to build on.
How Good Is Your Big Idea
Q: I want to start my own business. I have tons of business ideas that all sound great to me, but my husband is not so sure. He says that we need to figure out a way to test my ideas to pick the one that has the best chance of succeeding. I'm ready to just pick one and go for it. What is the best way to determine if a business idea really is as good as it sounds?-- Hannah C.
Questions For The Entrepreneur To Be
Entrepreneurial Excerpt from a Speech to Small Business
Having built a business from a bucket of water and sponge, which started over 25 years ago in a National Franchise chain in 23 states, I feel comfortable discussing entrepreneurship.
Herb Filled Pillows Make Over a Million Dollars
Lauren Rosenstadt was a single mom working at a herbcompany in Bethesda, Maryland. A herb (pronounced "erb") isa plant that has medicinal, savory, or aromic qualities. Oneday while at lunch with a friend whose daughter sufferedfrom insomnia, Lauren thought, "If I could fill a pillowwith herbs, that would be soothing and help my friend'sdaughter sleep."
A Startup Never Closes
When it comes to a startup, the luxuries shared with established companies are few and far between. Chief among them is the luxury to close at the end of the day. Big companies have the benefits of capital, customers and receivables. Startups, on the other hand, have jack squat. They need to work twice as hard to make half as much, and even then they're not working nearly enough.
Seven Key Qualities of Successful Entrepreneurs
A recent poll conducted by Forbes magazine shows that majority of its readers would prefer to become a billionaire rather than a Nobel peace prize winner, a great scientist or a famous athlete. There is no secret that most of the average people dream about getting rich albeit very few makes any real effort to become one.
|© Athifea Distribution LLC - 2013|