7 Book Publicity Tips for Authors and Small Publishers
The biggest mistake authors make when trying to get free publicity is pitching either themselves or their books.
Don't pitch authors! Pitch issues. Don't pitch books! Pitch entire shows.
Example: If you wrote a book about how children of divorced parents suffer long-term effects well into adulthood, don't try to entice TV producers with the book. Entice them with an entire show around the topic of "Children of divorced parents: Do they ever recover?" Then suggest two or three other guests who tie into your topic and could be interviewed, preferably someone who is on the other side of the issue. If you can do that, you've just given producers an idea for an entire show, and they're more likely to bite because you've done their work for them.
Here are 6 more book publicity tips:
--Be sure you have a good quality professional photo of yourself. I'm amazed at the number of authors I write stories about who don't have photos I can use.
--Use a "tip sheet" in your media kit that ties into your topic. Example: You write a book about how to discipline children. Your tip sheet might be something like "9 Tips for Calming Your Child's Temper Tantrum." Each tip should be no longer than one or two short sentences. The media love these tips because they can reprint them as a sidebar to a longer story. See Special Report #16: How to Write Tip Sheets That Catch the Media's Attention
--If you have a website, place the author's photo and updated contact information at the site. Sometimes when trying to contact an author, I go to their website and then search in desperation for contact info.
--Don't be afraid of controversy when it comes to book promotion. The more controversial you are willing to be, the greater your chances of coverage by the media, particularly broadcast. Radio shows in particular don't want only light. They want heat.
--The author should write an opinion column taking a strong stand on one side of a controversial issue that ties into the topic of the book. Then target the column to the publication that is read by people who you want to buy your book.
--If you want to get into a particular publication, call the advertising department and ask for a copy of their free Editorial Calendar. This is a listing of all special sections and topics planned for the year. Review the calendar and find a specific issue where your topic would be a good fit. Then call the publication, ask for the name of the person who edits that section, and write or e-mail them with your story idea. Do this several months before the publication is printed.
Most importantly, unless you are contacting the book reviewer, most media people don't care what's inbetween the covers of your book. They DO care about what's inside your head, your expertise, and how you can help them. Remember that, and you're well on your way to lots of free publicity.
Joan Stewart publishes the free ezine "The Publicity Hound's Tips of the Week," packed with valuable tips on how to generate thousands of dollars in free publicity. Subscribe at http://www.PublicityHound.com and receive free the handy checklist "89 Reasons to Send a News Release."
7 Weapons to Conquer the Giant Procrastination Keeping You from Your Book Dream
Have you been guilty of procrastinating on your book project,lately? Like the author, many writers get hung up with wrongthinking about writing and completing their books. They feel like aloser because they have stopped and started countless of times overthe years. They fail to realize you actually become a winner theminute you start moving toward your worthwhile goal. Instead theycontinue procrastinating until they give up. A client confessed shethought writing a book was too hard. Knowledge and know-how can be formed into a weapon that will destroy the power ofprocrastination. Using the 7 weapons below writers can conquer thegiant procrastination and finally realize their book dream.
Writing Short Info Reports
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Using Metaphor Effectively
We've all heard a politician on their soapbox, pushing for some policy change or cleaning up after a scandal. Some will cut out a sharp point, while others leave the audience in bewilderment. You can often thank - or blame - the use of metaphor for the outcome of a speech.
Are You Feeling Dash-ing? Using Punctuation for Effect and Influence
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Becoming a Writer
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Power Writing 101: Tips and Tricks to Get You Taken Seriously!
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Dig Deeper to Reveal Character
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The Writing Club
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The Myths of Writing: Have You Bought Into These?
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The Best Freelance Job Boards for Writers
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Mind Mapping Your Journal Entries
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A Book Note Vs a Book Report
Does Your Fight Scene Pack a Punch?
Long ago, movie directors mastered the technique of creating a convincing fight scene. Bodies crash to the floor.. chairs are upended... viewers are treated to closeups of terrified or furious faces... and the punches thrown are enough to make us wince and close our eyes. (No more of those prissy punches that fooled nobody in the early films - sneaky camera angles to hide the fact that the fist didn't really connect; loud thuds to suggest a knockout punch when anybody could see it wouldn't knock a gnat out of its flight path.)
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