Top 10 Rules for Small Business Success
You are not all things to all people. Decide on your niche--narrow your focus and broaden your appeal.
2. Be Different
If your competitors are doing it, don't. Stand out from an overcrowded marketplace where so much of the advertising and products look the same.
3. Build a Team
Don't hire an employee to fill a position. Employ a person to be part of a team to build your business.
4. Be Fast
Time is the most precious commodity. When delivery is expected Friday, show up Thursday afternoon. Return calls and emails now.
5. Say Thank You
A lot. Tell your customers and employees how much you appreciate them. Better yet, do it the old fashioned way: take pen to paper and write them a note.
6. Be Consistent
Make sure your business has a consistent look and feel. A customer must get the same flavor from everyone within your organization. Always.
Throw out the reasons you think people buy from you like price, product quality or your warranty. They buy because they like you.
8. Fanatical Optimism
The glass must always be half full. Attitude will always win out in the end and infect all of those around you.
9. Sell Soft
Don't ever hard sell. Solve problems. Satisfy wants. Do what is truly best for your customer.
10. Leave Your Comfort Zone
Never accept the idea that this is the way you've always done it. Never accept that a new idea or technology could never work for you.
Brian Grinonneau is the general manager of McMann and Tate Advertising, an agency that works exclusively with the small business owner to help them stand out in an increasingly crowded marketplace where much of the advertising and products look the same.
Small Business Success: Thriving During Change (And Landing On Your Feet!)
If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't associate potential, excitement and wonder with change. Instead, we react to it; we try to control it; we create situations and problems to avoid dealing with it. We experience change daily in many forms ? the clothes we wear, the food we eat, the conversations we have, traffic patterns, the WEATHER.
Beginning an Internship Program
CONSIDERATIONS FOR YOUR INTERN: Specify the number of hours the intern will be needed each week. Will specific hours be adhered to, or will the schedule be more flexible? Applicants want to know up front what they will be paid, if anything. At this point specify whether the intern will be paid by project, by the hour, a stipend, or not at all. Remember that internships which at least offer a stipend will attract more qualified individuals.
The ABCs of Fundraising
There are many little details that go into making sure your fundraising event is a successful event. The key is to have all your fundraising details laid out in front of you before you even start. Below are some tips to help you get started on the right foot for your fundraiser:
Book Yourself Solid Key #5: Go Forward With Gusto & Articulate What You Do
Want your small business to flip instead of flop?! Statistically half of the entrepreneurs reading this will be out of business in three short years. Establishing a long standing, profitable and successful business absolutely depends on your ability to convey a clear message. A heartfelt message that tells clients exactly what you do, the specific 'invest-able opportunities' you bring to the table and all the ways clients will have a bigger, better, fuller life as a result of working with you.
The Perfect Mission Statement
One way to determine your companies mission statement is based on a general overview of the company. Some important questions are asked like: Why does the company exist and what kind of business is it in? Is there a particular market or niche that it will concentrate upon? How will the company be distinctive in its business methods? Once these questions are answered, the focus moves to the accomplishment of these broadly expressed objectives. What actions will the company take toward increasing and maintaining profitability, innovation, market standing, or productivity? What financial and physical resources can be depended upon? How will the company oversee and assure manager performance and development while also controlling worker performance and attitudes? In what ways will the public be responsible for determining the success of the company?
How to Start a Carpet Cleaning Company
Opening a carpet cleaning business is a great way to earn money as your own boss. This is a relatively simple business to start, with low overhead, and little experience required. Start up costs can be minimal, if you shop around. Additionally, there is a steady market for quality work.
Provide Affordable Health Care To Employees At Little To No Cost To You
You can provide affordable health care plans to your employees. If you feel overwhelmed by health care plan costs, you may be able to achieve far more than you believe. Here is how.
Market Makers Play a Significant Role in Reverse Mergers
One overlooked individual in the process of taking a company public through reverse merger is the market maker. The market marker is critical especially if the company is going to be listed on OTC Bulletin Board or the NQB. Pink sheets.
California Department of Corporations Attempts to PR Their Benefits to Consumers
On Monday the Department of Corporations in California revoked franchise registrations of two franchising companies. In a Press Release the Department said; "The CDC has taken enforcement actions that have resulted in the revoking of registration of two franchise businesses operating in California... also ordered to stop the offer and sale of unregistered franchises in the state." There reasoning was that the two companies in question had not completed registration or sent in paper work on time or completed the forms. What the Department of Corporations did not tell you was that they are known in the franchising industry as being the most inept of all franchise registration states. The American Bar Associations franchise forum has had many a franchise attorney admonish the Department of Corporations. I can personally say we had our registration application in limbo for 10-months due to the Department of Corporations ridiculous bureaucracy. (I run the company; http://www..CarWashGuys.com ).
Dont Let Your Small Business Fall in the FDCPA Trap
When someone owes your small business money, you certainly feel like a victim. But did you know that if you aren't careful, you could break the law by trying to get the money back?
Launching your Business with a Chamber of Commerce
Why are Chambers a good launching pad?
Financial Fundamentals - What Every Small Business Owner Should Know!
Business owners rarely go into business to deal with the financial aspects of running a business. It's easy to understand why! You are passionate about the products or services you provide and want to focus your time there. The financial aspect usually falls to the bottom of the "desired responsibilities" list. It is critical to the long-term success of your business that you understand some of the Financial Fundamentals of being a business owner though. You don't have to be an accountant or financial analyst, but it is important that you have some key skills in your business toolkit to measure the financial aspects of your business. It's okay to outsource this activity so that someone else can do the work you don't like to do, but make sure you understand the output of the financial information. You'll need it to help you make informed decisions about your business. Remember! Accounting is not just about taxes. There's so much more to know about the numbers, so you'll know how your business is doing from the management perspective.
Advertising - For Small Businesses (Part 2)
How to do it
Image is Everything - Secrets to Cleaning Car Fleets
A recent survey indicated that clean Taxi Cabs Fleets have higher tip rates and repeat customers. How do you wash a taxicab? You do them four at a time and you go up and over and up and over when you are drying them. If they have a little taxi cab sign, dry that last. But you do the rest of the car the way you do a regular car. The only difference is you are going to spray three, four, five, sometimes six cars at a time. Then another crewmember is going to follow behind you and do all the windows really well. You do a quick vacuum with a taxicab. Seriously, you do not want to be in that taxicab for more then a minute or a minute and a half. Now most taxicabs are usually scratched and they look like crap. This is something you are going to have to deal with. This is just the way they are going to look which is good for you because they are not expecting a perfect job. They just want them to look clean because they have their logo on them. Taxi companies are very low budget operations and low cost will get you the account. Some taxicabs are owned by independent contractors. You will need to charge more since the volume is not there. Staging areas at big airports are a good place to find lots of taxicabs.
Virtual Assistance for Healthcare Professionals
Administrative and clerical tasks are the bane of every industry. No matter how small or large your business is, you will eventually find yourself with stacks of paperwork that need your attention and phone calls that need to be made. And when will you find the time? If you are busy seeing your clients during the day, then the paperwork waits until the evenings and weekends. This can make for some very long days and total exhaustion. Hiring a virtual assistant is becoming the best option for many professionals.
More Business Card Marketing
If you are worried about how many different business cards you should carry, let me speak from experience, you need only ONE!
Leveraging Business Relationships for more Profits
When should you leverage the relationship?
Small Business Opportunities And The Tens
You may find this Newsletter a little long winded but it's for a good cause: It's all designed for Your Success!
How to Achieve Real Success in Business: Five Breezy Tips
Achieving real success should be the goal of any good businessman. But what is real success? I believe that it is no just money, or instant growth. In my opinion real success is composed of the following factors. Good growth, good reputation and above all peace of mind. In this short exposure I try to elaborate on five factors pertinent in achieving this real success.
Patient Records - Your Responsibilities
As a practise gets larger & larger the associated problems that you inherit increase with that growth. The Practise Manager finds it increasingly difficult to tend to his duties and look after the administration of the Practise. One of those areas of responsibility is the keeping of Records of Patients who are no longer regularly seen by the Doctor.
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