Advertising - For Small Businesses (Part 2)
How to do it
People skim through newspapers and magazines and they aren'tnecessarily looking for information on products or services(unless they're reading the classifieds) It's thereforeabsolutely vital that your advertisement grabs theirattention and encourages them to read more. Many ads aredesigned merely to create awareness of a product or service,however, small to medium size businesses need a result.
Use words that attract attention in your headline - The twomost powerful words in a headline are - YOU and FREE. Othergreat headline words are - How to - New - The Secrets of -Amazing - Breakthrough - Announcing - Discover - Protect -Facts you - At last
Don't worry too much about a photograph or a graphic - Agood headline is what you need to grab attention anddifferentiate you from your competitors. There are severalads in my local paper for plumbers. All but one has the nameof the plumbing business at the top of the ad - "Fred SmithPlumbers." One of the ads has "DYNAMIC PLUMBERS" at the topof the ad. I had to read more to find out what made thisplumbing service "DYNAMIC." To me - one plumber is much likeanother; however, this one grabbed my interest.
Offer something free - A sample - an hour of your time -information - a drink - a coffee - some food - a place forchildren to play - a book - an audio or video tape. Offersomething that has a high perceived value for the customerbut a low cost for you. Remember - you want them to respondto your ad, not your competitors.
Use simple language - Get to your point FAST - remember,people will only spend a few seconds looking at your ad, sodon't beat around the bush.
Offer benefits - Tell the customer how your product orservice benefits them or solves their problems. Don't startsentences with - "We do ??." start with - "You will ??."
No jargon - Watch out for abbreviations, jargon, buzz wordsand technical information. You might understand the languagebut does the customer?
Don't be boring - Don't use words like -"Quality service"(What does that mean?) - "Established in 1862" (Who cares) -"We provide an individual service" (Doesn't everybody?) Lookat what some of your competitors say in their advertisingand do something different.
Touch the emotions - Make your ad look and sound human, warmand friendly. Perhaps put a name in - "Call Jim now for aFREE quotation."
Use testimonials - Put in the names of people and businessesthat you've worked with and what they said (with theirpermission of course)
Call for action - Your advertisement must prompt people todo something. You must ask them to phone you - come and seeyou - ask you to see them or place an order - NOW! Make itas easy as possible for them to do that - a free phonenumber - a freepost address - a simple tear-off coupon tocomplete - something free or any other incentive for them totake action NOW!
Discover how you can generate more business without havingto cold call!Alan Fairweather is the author of "How to get More Saleswithout Selling" This book is packed with practical thingsthat you can do to ? get customers to come to you . Click here nowhttp://www.howtogetmoresales.com
How Mastering 5 Essential Money Making Ideas Can Lead Your Business to Longterm Cashflow
Essentially there are 5 tremendously powerful methods to make money online. These methods were not always available but have only become available due to the large amount of internet commerce being conducted each and every day online. While it is possible to make money, and lots of it, using other methods, these are in my opinion the best for 3 reasons. First, they are some of the cheapest methods around. Imagine running a business for an entire year where your total cost was less than $1 a day. Secondly, these methods are fast to implement. Some of the methods can have you up and running in hours, if not only a day or two. Lastly, these ideas are simple. When it comes to working online, simpler is better and complex is dead.
Slip And Fall Professionals; Service Businesses
Since you own a business you probably have liability insurance to help you against a scam of slip and fallers. Some entrepreneurs call them slip and fall professionals. The scout out the area, bring friends as witnesses trip and fall and then file a lawsuit, go to their chiropractor who is best friends with a lawyer and soak you or your insurance company out of tens of thousands of dollars. If you own a service company and you work on site, do not think for one minute you are safe from these insurance scams. In a service company you will have completed operations, Slip & Fall insurance and a large amount of liability insurance, you may find a rare person who thinks they can target you for a lawsuit.
Are You Running Your Business or Is Your Business Running You?
Being a small or home-based business owner can be loads of fun and very rewarding.
Venus Transit - and Small Business?
On June 8, 2004, the world witnessed what no one living today had ever seen... VENUS - the planet of Love, Beauty and Human Unity - transitting across the face of the Sun.
Top Ten Resolves for Building Your Business in 2005
1. Resolve to build a consistent network system.
1 Overlooked Key to Small Business Success
Is this you?
Analyzing Customers in Your Business Plan
The Customer Analysis section of the business plan assesses the customer segments that the company serves. In it, the company must 1) identify its target customers, 2) convey the needs of these customers, and 3) show how its products and services satisfy these needs.
Passion Is Key To A Successful Business
Passion. Passion alone can make your business successful. As an entrepreneur, you are a passionate person. For why would anyone invest such incredible amounts of time and energy on something they have no REAL desire to do? If you do such a thing, then it's just bullshit. You have built an unreal, superficial way work environment and based on that you most likely are not very satisfied in what you do.
Provide Affordable Health Care To Employees At Little To No Cost To You
You can provide affordable health care plans to your employees. If you feel overwhelmed by health care plan costs, you may be able to achieve far more than you believe. Here is how.
How to Manage Your Pipeline
How is your pipeline structured?
Virtual Assistant ? Questions Answered
What is a Virtual Assistant?
Secrets of Cleaning Truck Trailers in Your Fleet from a Veteran Truck Washer
Cleaning the trailers towed by big trucks is not easy, those big forty-foot to fifty-three foot boxes are quite intimidating up close when you are holding nothing more than a brush and pressure washer gun, looking at a soap bucket. The hardest thing to do is to clean the back doors of trailers because they get really greasy from all the debris and stuff the truck has driven through. When they run through bad weather areas, they get even dirtier. Pay special attention to rear doors on trailers. Sometimes you'll have to brush them twice. You may even have to do them three times until you get them right. Use a harsh soap or degreaser and watch for left over dirt around the tubular bars that act as the door locks and sealing mechanism. Now on the top of the sides of the trailer you'll have lots of soot if you have a tractor that's been leaking or maybe has a small oil leak or an exhaust problem. This leaves this big exhaust stain down the side of the trailer from the exhaust stack on the tractor. This is a problem because it is hard to clean and you need to clean it. So sometimes you will have to stand on top of the tractor and brush downward. This is done because you cannot get enough leverage from the ground. You may need to pour cleaner directly on your brush or you may need to put cleaner directly on the sides of the trailer. You may need to do both. Make sure the brush is really wet and then set the nozzle on the spray bottle for a steady stream. Spray with the wind and shoot the spray up to the top of the trailer and kind of saturate it a little bit. Then brush it. Now it should be able to come clean. Make sure you rinse really well; otherwise you'll have soap streaks running down the sides. These will be black soap streaks because they will have some of the exhaust mixed in with the soap.
Going Public: Now that You Have Successfully Made the Transition, What Do You Do?
Ok, you have successfully accomplished your dream of being the CEO of a public company. The stock of your company has a symbol and you are continually going to the computer to check the price, you tell all your relatives and friends and you even tried to encourage them to buy the stock.
How to Increase the Cash Flow in Your Private Practice in 30 Days
If you have a busy private practice, chances are you also have pockets of cash lying around available for the plucking. It simply hasn't been collected yet, and may even have been overlooked. Here are 10 ways to increase your cash flow over the next 30 days.
Joint Venture Your Way to Extraordinary Sales!
You know what makes me really happy? Drinking a Starbucks latte while doing my grocery shopping at Safeway. Getting my Godiva fix at Barnes & Noble. Cheap thrills, I know!
Will Adding a Car Wash to Your Fast Lube Add Additional Crime to Your Facilities?
Car Wash Crime in the Hood. Apparently not everyone is with us and certainly not everyone considers this to be a clean business. Latest car wash news. There was a HS Coach killed at a car wash in Aurora, CA Which is unfortunate. Here is the article. Still unknown why but the Police were investigating the shooting death this high school assistant football coach at a car wash near his home.
Bad Regulators Cost Small Businesses
When a regulator finds a target to go after to collect fees to insure next years budget, often it is a small business. In fact the definition of a small business includes what normal people might even think of as a medium sized business. Often a Federal Regulator might be a 26-year old kid fresh out of college being supervised by an older regulator. The younger regulator often wishes to secure his or her case in the name of Justice and wants to change the world being fresh out of college. But they know they must win the case.
Launching your Business with a Chamber of Commerce
Why are Chambers a good launching pad?
Creative Marketing Tips: Simple Things You Can Use In Your Business To Attract More Clients
The single most important activity you can do in your small business is create a unique marketing strategy and plan. When was the last time you saw a company marketing themselves in an outrageous way? In this day and age it looks like everyone has read the same book on marketing ? and sorry to say ? that book doesn't work!
How to become a Career Coach for Profit
A career coach could be simply defined your job seeking partner. A career coach could be a career management coach, who helps you in managing your career or a career marketing coach, who helps you build contacts, posts your resumes, tries to find the best jobs for you and helps you secure the best jobs. He basically tries to market you effectively in the job market.
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