More Business Card Marketing
If you are worried about how many different business cards you should carry, let me speak from experience, you need only ONE!
The best way to confuse a potential customer is to present them with more than one business card. You may be doing a number of things and have cards for each one (even have several businesses where you do work) but you need to focus on what it is that you do best. I remember being at a Chamber Mixer one evening and talking to a man that wanted me to come by his shop to have my logo re-designed. I was handed his business card with a great design and was impressed. I told him that I was currently updating my website and should also have my logo updated. It was at that point that he handed me another card and said he did website design and wrote content. Now I was totally confused! I needed a graphic designer and not someone that did everything for me. I do not believe that a good graphic designer would want to do websites as that skill is more than making pretty pictures. It would require extensive programming knowledge plus database design, security information and server expertise. He then handed me another card with "programmer" on it.
I made my decision to go elsewhere as he had become a chameleon in front of my eyes, just grabbing for any business that would come his way. You need to stick to one business card that represents everything that you do. Your card is what you focus on; anything else can be left to a later discussion if it fits in with your business model. It is not difficult to do if you work for a large organization, but if you work on your own, you need to know what your expertise really is.
Your card should clearly identify you and your business and give people your contact information. You may also want to have a title than encompasses your expertise. Do not overcrowd the card with too many details as it is not likely to get read; keep it clean and simple. At the same time, do not put too little information either. Nothing is worse than seeing a card with a company name that gives you no clue as to what they do, even if it is just consulting. Always put your web address: that is where all the extra information can be garnered.
Bette Daoust, Ph.D. has been networking with others since leaving high school years ago. Realizing that no one really cared about what she did in life unless she had someone to tell and excite. She decided to find the best ways to get people's attention, be creative in how she presented herself and products, getting people to know who she was, and being visible all the time. Her friends and colleagues have often dubbed her the "Networking Queen". Blueprint for Networking Success: 150 ways to promote yourself is the first in this series. Blueprint for Branding Yourself: Another 150 ways to promote yourself is planned for release in 2005. For more information visit http://www.BlueprintBooks.com
Asphalt Paving: Striping Your Parking Lot
As you may already know, asphalt paved parking lots do need maintenance from time to time. One known asphalt paving maintenance technique is to have your parking lot re-striped to add a nicer look to existing asphalt paving properties.
Online Search: Small Businesses Level The Playing Field
Seventy percent of US households use the web when shopping locally, and about 25 percent of all searches are looking for local information. As more and more households make the switch to broadband connections, this trend will continue to escalate.
Franchise Territories for Mobile Businesses; Why Limitations
In franchising an individual desirous of their own business will sign on with a franchising company and use their brand name, know how and expertise to make a living. The franchisor will generally assign an exclusive territory with limitations. In our franchise company we have mobile service units, which clean cars and we have to have territories to prevent in-fighting from franchisees which might inadvertently end up competing with one another.
Contract Cleaners ? A Guide for Business Part 2
In the first part of this article I put forward 7 questions that I believed were important to ask of your potential cleaning company. In this article I will explain the relevance of the first two questions and the answers you get to you as a business.
How to Sponsor an Event for Fun and PROFIT
How do you sponsor an event and get personal introductions at the same time?
Its Spring - Time For A Compensation Program Tune Up
Now that winter has passed, the annual ritual of spring cleaning is in full swing. Spring cleaning is more than cleaning the windows and clearing the cobwebs that hid in the corners during the winter. "Spring is a time to take a serious look at your compensation program and begin planning for the next budget cycle. Depending on your organization's fiscal year, it may also be time to determine appropriate market adjustments and pay increases for the coming year," said Michael Maciekowich, National Director, Astron Solutions.
Detailing Business Options
So you want to get into the auto detailing business and are not sure what options are right for you? It is a difficult choice indeed and there are so many options. Let me tell you a few having been in the industry some 27-years, we have seen a lot of businesses come and go and we have seen what works.
Too Many Lawyers in Franchising Today
Attorneys and Lawyers are ruining the franchise industry. It is too bad too, because franchising represents over 400,000 businesses in our country and accounts for just over one-third of every consumer dollar spent in this country. By over regulating and over lawyering the industry we are weakening our free markets and suffocating our up and coming entrepreneurs.
Six Essential Skills to Business Success!
The following are six essential skills to business success. You may not have developed all of these skills, but like most things in life, you can by learning, practicing and determination. Implement these skills and you'll be on the right track.
How to Get Maximum Results With Minimum Effort
Get maximum results with minimum effort. Sounds great doesn't it? The key is leverage. You can get a huge result from relatively little investment of resources. Weather it's time, money or intellect, you only have so much. The key is to use your resources as a lever to really explode your income!
Where Can People Find Information About Starting A Business?
Approximately 200,000 new businesses are started each year. More people are expected to start a business for themselves this year than ever before. With economic fluctuations rippling through the business world, more and more people are getting laid off every day.
The Workers? Compensation Situation in this Country is Nuts, Arnold in CA Takes Action
The Workers' Compensation situation in this country is unbelievable. Why, well because of lawsuits and attorneys mostly. The costs of workmen's compensation on the business community is part of the reason for the slow return of high paying blue collar jobs in this country and the demise of the manufacturing sector. The system covers some 122 million workers nationally, but it is regulated state by state, not nationally and there is nothing close to being a Federal Oversight on this, not that I or anyone else cares to add another layer of bureaucracy to an already broken system.
Top 10 Lessons for Small Business Success - As learned From My Twin 3 Year Olds
Small business success is very similar to learning to walk, talk and spell. The basics have to be understood before moving on to the next step. I am blessed to have twin 3 year old girls in my life and am amazed constantly how much I learn from them on a daily basis. As I watch them run around and explore, I find myself realizing just how much my observations apply to being successful and happy in life and in business.
Small Business - Big Business...Whats the Diff?
Small Business, Big Business ? What's the Diff?
7 Tips To Improve Your Cash Flow
Cash is King?That is what everyone tells us and it is true! You cannot function successfully in any business without proper cash flow. So if this Cash Principle is so well known, then why is it that so many businesses struggle? Sometimes the obvious is not always so obvious when you are entrenched in running the day-to-day aspects of your business. Here are 7 Tips to Improve Your Cash Flow!
The Business Autopsy: A Fact Of Life
Last week we discussed the importance of performing an autopsy on a dead business. No, I haven't been watching too many of those wonderfully graphic, TV forensic investigation shows. The reason I recommend you do a business autopsy is to uncover the exact reasons why the business died. This is valuable information that can not only heal feelings of personal failure, but also better prepare you for the pitfalls of business should you ever take the plunge again.
Pressure Washing Business; Steam Cleaner Fuel Maintenance
It is essential that you fully understand how the fuel system works on your hot water pressure washer or steam cleaner. If you mess it up it could catch on fire and if you are not right there to put it out, you could potentially lose your machine. This type of equipment has been known to explode and Hydrotek out of California actually has a CD Rom video of a machine exploding when a fuel leak is ignited just to show operators what could happen. We recommend the Hydrotek Hot Water Pressure Washers. Some people prefer Landa, but we have tried them all.
Entrepreneurs Ask: What Can a Virtual Assistant Do For Me?
Multiple Clients Create Your Independent Business
Would you rather have one good client paying you fivethousand dollars per month or ten smaller clients payingyou five hundred dollars each per month? Here are two good reasons for choosing multiple clients over just one client.
Awning Cleaning Business Case Study: Entrepreneurship 101
It is most fascinating to study how entrepreneurs spot opportunity in the market place. "My name is Lance Winslow and I am a serial entrepreneur, I admit I am addicted and need help." ..."Hello Lance." Let me explain how I formed one of my companies which became a franchise system in itself and became a module under the umbrella company I had formed many years the prior. I at first saw it as another business to fit into our growing niche of cleaning businesses. It was to be called the Awning Wash Guys. This is an interesting case study in how businesses form and how companies seek, find and exploit opportunity in the market place. Here is the story:
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