Top 5 Search Engine Optimization Mistakes
There are a lot of ways to promote your website and, unfortunately, a lot of these methods are mistakes. Here is a list of some of the more common mistakes (often referred to as Black Hat SEO) that you should steer well clear of.
1. Bad Neighbourhoods
These sites are also known as free for all (FFA) pages and link farms. They serve no other purpose other than to list tens of thousands of unrelated websites. Not only will these sites not provide your site with any traffic, certain search engines will ban sites who participate.
2. Over Optimization
Optimizing your web pages for a particular search engine can be a good thing. Over-optimizing can defeat the purpose, however. Search engines are catching on quickly to pages that appear 'over-optimized'. Stuffing keyphrases into your pages is the most common problem. Never use hidden (invisible) text to add keywords. You will get caught, and your site will get banned.
3. Doorway Pages
Doorway pages are orphaned web pages that are typically optimized for a particular keyphrase and a particular search engine. They are promoted to the search engine in an effort to achieve high rankings. They are not linked back to by any other page on the website and, as such, search engines are able to flush them out quite easily and penalize the entire site.
4. Traffic Generation Scams
Services that purport to drive lots and lots of traffic to your website are typically not very useful. The traffic tends to come from seedy places like domain names that have lapsed in payment or commonly misspelled domain entries. Most of the traffic that hits these pages is accidental and is therefore of no value to you. Other traffic may come from other participants in the program who are required to visit other websites to gain 'credits' for their own site. Again, this traffic is not targeted and therefore of no value. Some traffic may even be generated by automated software!
5. Shadow Domains
Shadow domains are small, optimized, supplementary websites designed to drive traffic to a different website. The way this works is that an SEO company will design and optimize a website on your behalf. The danger here is that the you do not own this new website; the SEO company does! This means that if the relationship sours, they may choose to redirect this site's traffic to whomever they choose (see #4 above), or even sell the site to one of your competitors! Be very, very careful of this technique, as some supposed search engine 'experts' even use this method (no naming of names here, however).
One final note: Any company that tells you that it can achieve 'guaranteed' rankings is either lying to you or using some of these Black Hat techniques. Unfortunately, there is no way to guarantee a number one result within (unpaid) search results. When choosing a search engine optimization company to work with, be sure you feel comfortable with them and trust them (e.g. money back guarantee). And if you decide to promote your website yourself, consider yourself a little better educated against these common mistakes.
About The Author
Robin Eldred is the president of Apis Design, a Calgary Web Design and Promotion company specializing in building, managing and promoting quality, results-oriented websites for small businesses (http://www.apis.ca/)
Can Google Really Deliver Country Specific Searching?
This is a serious matter, can Google really deliver top quality search results for other countries? The answer so far is "sort of". In this article I will use Canada as an example of the quality or lack of thereof, that is delivered by Google's search results.
Work With The Search Engines - Dont try to Outsmart the Search Engines
Contrary to the claims of high-priced SEO firms, optimizing yourweb site for search engines is not brain surgery. But youmust first accept the fact that "spiders" - the search engineprograms that read web pages - run away from non-HTML code.This is why the first thing any SEO expert does - beforeresearching keywords or rewriting your copy - is look at yourweb site code.
Agressive Linking Strategies Help To Get Your Site Noticed
A good link building strategy has become an essential part of search engine marketing and positioning. It has been the topic of many web conferences around the world for quite some time now.
How To Boost Your Keyword Density On Your Web Site To Gain Top Positions At The Search Engines
Let's talk about what keyword density is and how to improve your keyword density on your web site. To improve your keyword density ratio there are three parts that we will need address.
Link Popularity --- Its Role and Importance In Getting Top Search Engine Rankings
Get Better Search Engine Rankings with RSS
The Life Blood of Internet-Based Home Businesses...Search Engines
Anyone involved in an Internet-based home business will soon cometo recognize the importance of search engines as a vehicle toattract potential customers.
History of World / Regional Search Engines and Directories
Computers have become a way of life for people around the world. They are used to research term papers, check weather forecasts, track military progress, exchange ideas (blogs and chat) and to find the cheapest price on items etc. It is no surprise that as the computer age takes hold computer usage has increased. The number of websites that are being developed on the World Wide Web is growing at an ever increasing exponential amount. And because we live in a quick-fix society, with limited time on our hands, we need something to make surfing the web a lot easier, something that will sort out all this influx of information into a logical order.
Easy Web Tips
How can you be found on the web?
How to Get Non-stop Free Traffic to Your Website
Yet the simple truth is that without traffic a website cannot be successful. Lack of traffic really need not be a problem because there are various free, proven ways of generating traffic that will cost you nothing but get you lots of traffic without you having to spend anything.
Local Search Optimization - A Guide to Getting Started
While searching the web these days, it's hard not to notice all those little Local tabs sprouting up in the vicinity of the search field on virtually every major search engine. Within the past year, the race has been to integrate a plethora of advanced features into local search capabilities.
Is My Search Engine Optimization Working?
You've just built a website and can't wait to start popping up in the top listings of search engines. After all, you've paid this company even more money to create "optimized, search engine friendly pages, start building links and add lots of fresh content." If it takes weeks and months for the search engines to notice me, do I have to wait that long to see if the money was worth it?
How to Increase Alexa Ranking of Your Website
Alexa toolbar also useful to Browse expired websites database. Many times when we visit any website we got error message that website is not available. We have to simply click The Wayback Machine button on Alexa toolbar and we can see the old data of that website.
Finding the Right SEO Company
I often talk to people who have lost faith in Search Engine Optimization (SEO) firms because of bad experiences. Either they saw no results, felt that they were tricked into subscribing to a service that could not work, or that they wasted money on a firm that did them no good. Although I agree that there are bad SEO firms out there, I know that there are also many good ones. It's your job to make sure you find an SEO firm that will work for you.
Search Engine Updates vs. SEO
Webmasters always anxiously wait for a search engine update. Those who rank well want to see their sitesget even better. Those who didn't do well expect a major boost. Those whose sites get de-indexed anticipatea major comeback. Those who just started new sites bet on their sites will make into the first page ofsearch engine result pages (SERPs) for their targeting keywords. Of course, not everyone will be happy aboutthe results of search engine updates. After all, search engine traffic is a zero-sum game - someone losesand someone gains. Then, the webmasters start preparing for next update.
Finding The Best Search Engine
With Billions of pages on the internet how do you find exactly what is that you are looking for? Chances are you have stumbled across different search engines, and maybe even used and tried out a few of them.
10 Easy Steps to Boost Your Search Engine Rankings!
In order that someone finds your website and buys your product on the Internet it is essential to make it known to the world. So the first thing you do is to submit to search engines.
If You Could Submit Just One Page To The Search Engines Which Should It Be?
Listen. Some make submitting pages to search engines sound like the fast track to search engine ranking nirvana. Not to mention you'll see offers to submit your site to a scadzillion sites for some low nominal fee.
All About Links -- Interview With Link Building Expert , Bob Gladstein
Julia: Welcome Bob. Thank you for taking the time to answer my questions about link building. I'm going to jump right in ask you why Web sites need links?
Dont Submit Your Website To Any Search Engines
We all want to get our websites high up in the search enignes but how do you do it? One thing you shouldn't bother doing is submit your site to any search engines. Not Google, not Yahoo!, not AltaVista. Sound a bit strange? Read on...
|© Athifea Distribution LLC - 2013|