Easy Web Tips
How can you be found on the web?
The web is a necessity as we have mentioned before. It has become one of the things that you will be asked about in almost every meeting you have with clients. You may also be asked at any of the networking groups you attend. Why do people ask? It is simply to verify what you are saying. The web has a tendency to substantiate all of the elevator pitches and spiels that you give when first meeting with people. When I first started out reinventing myself and wishing to go back to my consulting background, I called on someone that I had worked with on some interesting projects. I told her what I was planning on doing since the project we were working on was cancelled. I forwarded my contact information outside of the project and the first thing she did was to look at the website I had at that time (www.BizMechanix.com). Although this site is not my main one, it did give her enough information about my expertise. I did not have to mail out brochures, send my resume or spend time explaining my background. All of it was available on the web and was downloadable as a PDF file. As a note: Do not put anything on your website you do not want the public to see.
One of the things that we did was to make sure that we had keywords and a descriptor on the site. This enabled us to register with search engines (the places that have information about your website when people search for you, so your page will come up in the search results). Search engines also found the site when my name was entered. I was actually quite surprised at all the pages my name was on. Try and type your name into a search engine such as Google and see what you get. If you do not appear, take some time to figure out why and do something about it. The easier you make it for clients and potential clients, the greater the opportunity is for you.
A website is like an electronic brochure; it describes your business and also describes all of the things that you can do to solve problems. A website is an important tool and you should learn how to use it.
Bette Daoust, Ph.D. has been networking with others since leaving high school years ago. Realizing that no one really cared about what she did in life unless she had someone to tell and excite. She decided to find the best ways to get people's attention, be creative in how she presented herself and products, getting people to know who she was, and being visible all the time. Her friends and colleagues have often dubbed her the "Networking Queen". Blueprint for Networking Success: 150 ways to promote yourself is the first in this series. Blueprint for Branding Yourself: Another 150 ways to promote yourself is planned for release in 2005. For more information visit http://www.BlueprintBooks.com
What is Google Pagerank?
PageRank is one of the factors that Google uses to evaluate your web site and determine its position in the Google search engine results. PageRank is a number from 0 to 10.
Search Engine Indexing - 3 Strategies Guaranteed to Skyrocket Your Success
In order to design a website that performs well with the search engines, it is very important to give the search engines what they want. You'll want to find out what search engines index and what they do not in order to have your pages returned as a result. Consider the following strategies to get your web page noticed as frequently as possible.
The Search Doesnt End at Your Homepage
In a recent report for a new client, I wrote:
Are You A Google Junkie
Google this, Google that, Google Google Google.......
I was all set to write an article predicting the future of search engines, when Yahoo dropped Google and replaced it with its own engine. Now that's big news. In less than twenty-four hours, Google went from about 79% of the market share to about 51%, almost overnight. And what a welcome relief it is too! Being #1 in Google was great, but when you had the misfortune of dropping even a couple of positions you really felt it. Now there will be more stability; if you drop in Google today, your hits from Yahoo will remain consistent.
Anchor Text Optimization
Anchor Text (also called phrase linking) can significantly improve your web pages relevance in the search engines. Optimized or keyword rich anchor text can help your web site gain positioning in the search engines as well as help drive better targeted search traffic.
Every Search Engine Robot Needs Validation
Your website is ready. Your content is in place, you have optimized your pages. What is the last thing you should do before uploading your hard work? Validate. It is surprising how many people do not validate the source code of their web pages before putting them online.
Search Engine Optimization that Works in the Long-Term
Search engines are constantly tweaking their ranking algorithms and when that happens some pages lose their top ranking positions. One such event was the infamous Florida Update. Many pages were practically kicked-out of the top 1000 pages for competitive keywords.
Are Your Keywords Making Money for You?
I built my website, it's perfect. My chosen subject of the website is Computer Support Services. Of course this is an example, but moving along, what should my keywords be?
Valid HTML code is crucial to Search Engine Optimization
Why valid HTML code is crucial to your web site's search engine optimization efforts and subsequent high rankings:
Can Google Really Deliver Country Specific Searching?
This is a serious matter, can Google really deliver top quality search results for other countries? The answer so far is "sort of". In this article I will use Canada as an example of the quality or lack of thereof, that is delivered by Google's search results.
Search Engine Marketing Hype Killing Small Businesses
Think about the first thing you ever heard about "marketing a website" on the web. 99% of the time the first words anyone ever hears are "search engine marketing." Or some semblance of the phrase.
SEO and Google Indexing - Why It Requires A Complex Blend of Skills
If it was easy, everybody would be doing it. Getting a company's name and products, or services, onto the first page of a genuine Google search isn't a trivial piece of work. In fact, there are four distinct skills that a search engine optimiser needs to possess. Most people possess one or maybe two of these skills, very rarely do people posses all four. In truth, to get to all four, people who are good at two of these need to actively develop the other skills. Now, if you are running your own business, do you really have the time to do this? Is this the best use of your time?
How To Get Listed in Yahoo!
Getting listed in Yahoo! (The Very Top Search Engine/Index) is a lot like getting a date with the most beautiful girl in high school - often all you have to do is ask PROPERLY. I can make that statement because I have NEVER submitted a site to Yahoo! that wasn't listed. I've read a lot about how difficult it is getting listed, and how frustrating it is - so maybe I am just very lucky. Then again, if you follow the same steps that have ALWAYS worked for me, there is no reason to believe that they won't work for you too. So I wanted to share with you in four short steps how to get listed.
Top 10 Little Used SEO Strategies
There are millions of web sites trying to get listed in the top 20 to 30 spots on the major search engines. That's a lot of competition! So if you're having a hard time getting those spots, maybe you should try some little used but effective seo strategies to get those prized listings.
Keyword Research And Overture
Many of us who build websites get in the habit of using the Overture "Keyword Suggestion Tool" to do keyword research. It's convenient, and one of the few remaining such tools that is free. Be careful, though, because there are four problems you may run into with it.
How To Find Good Keywords
Good keywords are frequently searched for (high demand) but not being targeted by many other websites (low competition). There are a number of tools out there that can help you find them.
Do You Have a Bad SEO Company, or Are You Just a Bad Client?
I admit it, our SEO services are pretty bad.
How Do I Improve My Web Site Conversion Rate? Part 3
The Modern Day Search Engine
The first task most netizens do when they log on to the internet is to visit their favorite search engine to find information on various topics. Over the past few years the search engine has evolved to do more than list available websites on an entered subject. The modern day search engine has tools to help the user accomplish a vast array of everyday task.
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