Forget the Press Release - Heres How to Pitch Like Roger Clemens
Stripped down to its core, publicity is little more than one
If you've ever sat with an insurance salesman who droned on and
When pitching a journalist, the same rules apply, Keep your
Unfortunately, many beginning publicity seekers -- and even some
That's why I love pitch letters.
A pitch letter is a brief business letter, almost never longer
Pitch letters can be sent by snail mail but, increasingly,
If you're e-mailing a pitch letter to a journalist there are
1. Keep it short. Try to limit your pitch to two or three
2. Never send attachments. In this era of worms and viruses,
3. Take the time to craft a short, snappy headline. You don't
Whether your sending it on paper or electronically, here's how to
* Start off with your best shot
In the first sentence, try to give the reporter something that
Mr. Joe Smith
Dear Mr. Smith:
On November 19, during halftime of the California- Stanford game,
They'll be helping to establish a New World Record by
Straight to point and no nonsense. Just the way a reporter wants
Here's another example -- one that fits the "Gee, I didn't know
Dear Mr. Smith:
A miracle has bloomed and is now being harvested in the heart of
What used to be a trash-filled vacant lot covered with used
* Target your pitch
Even if you have only one version of a press release, you can
Here's a letter we wrote to The Paul Harvey Show to pitch the
Notice that it's written in a structure and style similar to what
Here's the letter:
Mr. John Smith
In June, 1986, a group of veteran toy sales people (average age:
They didn't slip quietly into retirement, however. Instead, they
They've done it.
The company they formed, The Games Gang, has taken the games
We think your listeners and readers, especially those who feel as
I'll be in touch soon.
Did you catch this line in the Paul Harvey pitch letter?
"We think your listeners and readers, especially those who feel
That's the line that probably put the story over the top. We took
Try to find a bigger theme in your story, especially one that
Pitch letters are wonderful and often underused tools. Just keep
Bill Stoller, the "Publicity Insider", has spent two decades as
Top Ten Tips for Writing your Best Press Release Ever
Keep these few crucial details in mind when writing and submitting your press release to increase your chances of news coverage:
Forget The Story Youre Promoting ? Heres What Journalists Really Want From PR People
Although it seems less common these days, there are still a fair number of us public relations practitioners who enter the business by crossing over from the journalist's side of the notebook.
Recessions Dont Last Forever!
It could, but what if it doesn't?
Austin?s Annual Charity Event with KVET
In my travels around the country while building my business I have had the pleasure of meeting some of the greatest community volunteers in our nation. I never missed an opportunity to meet community leaders and learn all I could about every market my company franchised in. One event in particular was a standout; the Austin's Annual Charity Event with KVET.
Managers, Have You Been Shortchanged?
You have been if you're a business, non-profit or association manager whose public relations budget is focused largely on nifty brochures, column mentions and broadcast plugs. Especially without a workable plan that helps you persuade your most important outside stakeholders to your way of thinking, then moves them to take actions that lead to the success of your department, division or subsidiary.
How to Master Communication Even if you failed High School Grammar
Does the thought of knowing your verbs from your adjective scare you? Can the word syntax send you running for cover? Or perhaps putting two words together in front of a crowd sends your body into complete melt down. If so, there is help for you.
Leveraging Your Reputation - Making PR Work for You
We rely on all kinds of tools and advice to help our businesses grow, from accounting and legal advice to graphic design and sales seminars. But what are we doing for the important job of building our business's reputation in the community?
Its the Little Details that Can Make or Break a News Story
Have you ever heard of the saying, "One person's trash is another person's treasure?" Well, that statement is a true one, but never more so than in the realm of media relations where so many small-business owners find it so difficult to garner media coverage for themselves or their companies. Allow me to illustrate my point below in an actual incident that happened to one of my clients and the lessons we learned from this experience.
The Press Release is Dead (Now Will Somebody Please Tell the Clients?)
In competing for a piece of business not too long ago, my PR firm was asked to supply three samples each of recent clips, bylined articles we'd authored for clients, and press releases.
Media Exposure Validates And Legitimizes Your Business
Although repetition is extremely important, there are times when advertising can help bring you a fast response.
Business Growth for Financial Planners in Five Easy Steps
Attracting new business: sometimes it happens by luck, sometimes by referral. Trouble is, "sometimes" just isn't often enough.
10 Tips to Give Your Press Release The Edge It Needs to Make the News
Writing a press (or media) release is quite an art (and a science) but don't let that scare you. Here are 10 tips to point you in the right direction...
Press Release Preparation
Small Business Owners should send press releases out at least once a month to local newspapers, cable TV, local magazines and radio stations. You will be surprised how often they get published or air time. After doing this a while you can figure out what types of news get the best results. Some typical and simple press releases can be new employee hirees, new accounts with large local corporations or non-profit endeavors you are assisting with.
Best Approach For Free Advertisement
Product/service publicity is the superhighway to business success everyone dreams. Then imagine having your product/service written on newspapers, trade publications, aired on radio and viewed on television absolutely for free!!! That's going to skyrocket your profit target only if you know how to use the best method of getting free publicity.
How PR Helps Fiercely Competitive Managers
Fiercely combative business, non-profit and association managers use every PR weapon they can lay their hands on. Which means they employ strategic, rapid-fire print and broadcast tactics every day of their business lives.
Getting Free Publicity with Radio Interviews
Imagine that you are a radio producer. You have to fill three hours a day, five days a week, every single week. You need topics that inform, enrage, entertain, educate, motivate, and otherwise engage your audience. How do you find those topics, and the guests to make them come alive?
Managers: Are You PR-Fit?
Can you honestly say that your business, non-profit or association's key outside audiences behave in ways that help lead to your success on-the-job?
Managers, Which PR Is Right For You?
An effort built around a string of print and broadcast exposures? Or, a public relations initiative that delivers results far beyond simple publicity tactics. Namely, real behavior change among your most important outside audiences leading directly to reaching your objectives. Achieved, incidentally, by persuading key outside people with the greatest impacts on your organization to your way of thinking, then moving them to take actions that help your unit succeed.
Think Like a Reader, Viewer, or Listener to Get Great Publicity
About a year ago I read a feature story in the Wall Street Journal. It was about a new trend -- baby showers that were being thrown for grandmothers.
There Is No Such Thing as Competition
A wise friend of mine has often said, "There is no such thing as competition." I happen to agree with that philosophy. In fact, I have many solid business and social relationships with people you might consider my "competition". Some of my best friends are "competitors"!
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