Marketing-Minded Financial Planners, Make Your Web Site a Resource for the Media
Reporters, by nature, are curious people.
If you can get them to come to your web site, they will probably poke around and spend a few minutes there, learning about your business and your capabilities.
If your web site is any good, this should make them more likely to interview you in the future.
So in your press releases, go one step beyond merely listing your basic contact info.
Think creatively and come up with a clever reason for reporters and readers to go to your web site.
For instance: offer them a list of ten tips, or links to additional resources about the topic at hand. Or ? anything. Mention it in your release, and include a link.
You might even include a list of top ten tips specifically for members of the media: "Top 10 poor financial decisions that young, ambitious reporters make."
Once reporters get to your web site, make them glad they did. Provide an area full of resource and background material just for them.
This includes archived press releases, full biographies of you and your management team, publication-ready logos and photography, a history of your firm, and anything else that will grease the wheels of media coverage.
They'll come back often if you do.
Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.
Managers, Got a Grip on Your PR?
What are you trying to do with your business, non-profit or association public relations program? Get a little publicity for a service or product? Or, perhaps, you're doing what you really should do, persuade your key external stakeholders to your way of thinking, then move them to take actions that lead to the success of your department, division or subsidiary.
PR Planning: Mapping Out Your Strategies, Tactics
With all due respect to all those stereotypical males out there who hate to ask for directions, the fact is that even if the territory is somewhat familiar, if you don't have a roadmap and follow its directions, you're going to get hopelessly lost.
Pot Roast and Public Relations (or, How Your Web Site Can Be Your Best P.R. Tool)
Recently I had a craving for pot roast. I racked my brain to think of a restaurant that offered a great pot roast (as you can see, I'm not a whiz in the kitchen). Anyway, I did what I usually do when I need to find information ? I searched Google for "pot roast boca raton" to see what restaurants came up.Well, only one restaurant's menu that featured pot roast came up. I had never eaten there before, so I phoned them to make sure they still had pot roast on the menu (alas, they didn't).But here's the bottom line: I would have become a new customer at this restaurant -- because it offered what I wanted -- and I learned about it while searching the Web. This underscores an important point: every business needs a Web site. Very simply, you never know when potential clients will be searching on the Web for something they need ? and the name of your business or organization will come up.Here's an example. The other night, I got a phone call from a writer in California. She was doing a story on P.R. and my name came up on her Internet search. If it weren't for my Web site, she never would have found me -- and I would have missed the opportunity for publicity.Here's another example. One of my clients told me that a potential customer had decided to do business with his company because of the high quality of its Web site. If you don't think your business or organization needs a Web site, consider this: quite possibly, this very minute, somebody out there is searching the Web for something he or she needs that you can provide. Copyright 2004 Margie Fisher All rights reserved.
Media Releases - Helping Grow Your Business
Business people often spend time and money trying to find new ways to stand out from the crowd or craving recognition and exposure for their organisation and its achievements.
How PR Helps Fiercely Competitive Managers
Fiercely combative business, non-profit and association managers use every PR weapon they can lay their hands on. Which means they employ strategic, rapid-fire print and broadcast tactics every day of their business lives.
Why Public Relations Doesnt Just Happen
Public relations is a very important part of the marketing mix. A successful PR campaign provides third-party endorsement of products or services which is something no other marketing element can deliver. Many people think that once a company starts advertising, editors beat a path to your door. In some cases, that actually does happen, but it's not the norm.
Publicizing Your Company
Got a huge need for publicity and a tiny publicity budget? You don't need to have a Madison Avenue-sized advertising budget to make your name known.
Free Radio Publicity for Marketing-Minded Financial Planners
Radio is a powerful publicity tool. Most stations offer news and talk programming. Those shows are put together not necessarily by the voice you hear on air, but by people called producers.
Advertising and Community Relations -- Get the Best of Both Worlds
Have you ever noticed that in communities without big universities, high school sports take on an even bigger importance?
How to Get Some of Paris Hilton?s TV Time
When your book is mentioned on television, sales go up. Immediately people start looking in book stores and on the internet to find out how to buy it. The more people hear about it, the more they want the book. When several shows are talking about the book, it become a best seller. Look at the success of Oprah's Book club, The Today Show's Book Clubs and all the other shows that feature a writer and their book. Sometimes the writer is interviewed but sometimes the writer doesn't even have to be on the show in order to sell books. It made Mark Victor Hansen, the Chicken Soup book author multi- millions. They have published over 85 books.
Hispanic Media Relations Training: What to Do When Hispanic Media Call
You are a spokesperson for your company, representing it for public speaking and media interviews. You are going about your everyday affairs, granting media interviews on a new product or service your company launched or a timely topic of general interest. All is going well and a Hispanic media representative calls. What should you do?
A Winning Game Plan
You want to sell your products or services, and that means good money management, top quality products or services, and hard work on your part. But, for REAL success, the icing on the cake is public relations.
Five Publicity Buckets For Marketing-Minded Financial Planners
Maybe you've seen another financial planner on TV, and thought, "Hey, I'm just as good as she. Why didn't the press pick me?"
How to Make Publicity Work for Your Business: Six P.R. Strategies to Use Right Now
Public Relations (or P.R.) is a wonderful, yet often overlooked marketing tool. P.R. is an intangible ? making it a tough sell for many P.R. professionals. It is our job to sell the concept and show the client how it will enhance marketing efforts and, in many cases, replace costly or one-off advertising. Public relations is just that ? relating to the public. Every outward communication should be carefully executed and the mission of the company should never be compromised. How do your customers find you? How does the public perceive your business? These points can be incorporated into a P.R. strategy that maintains consistent messages to your customers, thereby keeping your company top of mind and, in turn, growing your business.
Managers: Heres a PR Template for You
Let's start out with a caution for business, non-profit and association managers: the premise of public relations implies that the work you do BEFORE you use PR tactics, such as press releases, brochures and broadcast interviews, will determine the success of your public relations effort.
Foolproof Publicity for Marketing-Minded Financial Planners
They'd hate to admit it, but the media is pretty predictable.
What Is Best Practice Public Relations?
Why, public relations that stays true to its fundamental premise, of course.
What to Do When the Reporter Calls: Five Tips for New (and not-so-new) Business Owners
New business owners often miss out on publicity opportunities because they think it's a nuisance to talk to reporters. In fact, publicity can be far more valuable than advertising. Media exposure can give your business profile a huge boost. You'll attract clients, customers and recruiters. More important, you gain credibility as an "expert" when you can post a copy of a published article on your website, office wall, or portfolio.
What Many PR Users Ignore
Simply that the behaviors of their most important outside audiences rank pretty low on their list of things to worry about. And this despite the reality that, properly cared for, those behaviors can affect whether or not those managers achieve their managerial objectives.
Media Relations: Should You Pay For News Coverage?
Dear New York Times:
|© Athifea Distribution LLC - 2013|