Free Radio Publicity for Marketing-Minded Financial Planners
Radio is a powerful publicity tool. Most stations offer news and talk programming. Those shows are put together not necessarily by the voice you hear on air, but by people called producers.
Getting to know producers, and giving them reasons to showcase you on air, is a very doable for most people in most towns. How? The same way you'd contact a print reporter, which I discuss in my other articles for financial planners.
Getting on the radio is possible in huge markets like New York and L.A. too, but it's not for the weak or the timid.
Radio stations love to team with community resources ? like you ? on promotional activities. Call your station's promotion department and tell them you'd like to explore ideas. Need an idea or two? Don't worry ? tell the promotion folks what you do, and they'll probably think of the rest. (Hint: yes, as a successful professional, you can do this with appropriate dignity. You might offer free screenings or consultations; you probably don't want to sponsor a beer float at the big parade)
Always remember that radio's two best words are "drive time ? the morning and evening commutes. Try your best to get on radio during these peak listening times.
Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.
Is PR Right for You? 6 Questions to Ask
When most people think about marketing, they think advertising. While advertising is a part of marketing, marketing is much bigger than advertising. There are lots of different marketing methods floating around out there, and the challenge as a business owner is figuring out when it's appropriate to use each one and the best way to use it.
Why PR Can be Effective Medicine
When properly applied by business, non-profit andassociation managers, public relations "medicine"does something positive about the behaviors of thoseimportant external audiences of theirs that MOSTaffect their operations.
Publicity: A Financial Planners Best Marketing Friend
There's an old African proverb:
PR Planning: Mapping Out Your Strategies, Tactics
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The Only Way to Get Free Advertising?
Receiving free advertising is the dream of most business people. If you've ever found yourself frosting at the mouth over how your competitor got interviewed on the news or how they are always highlighted in the local paper, then read on. Maybe next time you can beat them to the punch and reach thousands at no cost.
Sending Samples With Your Press Release-- should you or shouldnt you? Heres a guide?
When you should send samples with your press release:
Managers: Get Real, Please!
Personnel mentions in the newspaper and product plugs on radio hardly qualify as an adequate return on your public relations dollar, and you probably know it!
All Youve Got To Lose Is Everything
Everything, that is, if you ignore those folks whose behaviors have the greatest effect on your business.
Public Relations ? Defining Your Organization from the Inside Out
What do your customers say about your company?
Using Media and PR to Your Advantage.
Sound Like Your Situation?
What a shame! Potentially productive public relations people resting on their oars in a large organization. Just kind of tinkering with tactics and leaving target audience perceptions (and behaviors) to pretty much do their own thing.
Managers and PR Genius
The real public relations geniuses might be managers. You know, managers who pursue their objectives by reaching, persuading and moving those outside audiences whose behavior most affect their organizations, to actions those managers desire.
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Prior to launching a new public relations campaign, evaluate the media coverage you've gained and dig deep into the coverage your competition has received.
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The Non-business Business
Think for a moment! If you were to do a business, profession or a job that you loved, something that was a passion, you considered worth doing, one that gave you joy; would you ever think early retirement or rush home early from work? 'Doubtful' is a certainty, to say the least!
What Determines PR Success?
As a business, non-profit or association manager, occasions will arise when you'll need to employ tactics like a brochure, a special event or a press release. Butit will be your work that precedes those tactics that will determine the success of your public relations effort.
Leveraging Media Coverage - Your Tool For Business Growth
Media relations, simply put, is the business of building and growing reputations. One of the strengths of media coverage is that its free and gives great credibility because it is written by a third party, namely a journalist. But media relations does not simply end with an interview or article published. It is important to then use this media coverage to create opportunity for your business.
How Real PR Works
For some, public relations works well when their news release or special event winds up in the newspaper or on the radio.
The Most Important PR In America
Just happens to be public relations activity that alters individual perceptions leading directly to changed behaviors. PR pulls that off by persuading a manager's key outside audiences with the greatest behavior impacts on the organization, to its way of thinking. Then it moves those external stakeholders to take actions that help the organization succeed.
Publicity: Marketing-Minded Financial Planners, Take a Reporter to Lunch
Sometimes a phone call isn't intimate or long enough to convey all the information you have for a reporter.
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